Importance of Websites for Business

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February 8, 2012, The Calhoun County Chamber of Commerce held a seminar on Website Basics for the Technologically Challenged. This portion of the presentation highlights the importance of an online presence for businesses.

Published in: Technology, Education, Business
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Importance of Websites for Business

  1. 1. 79%of Americans are online Pew Research Center
  2. 2. The average American spends around13 hoursa week using the internet. North American Technographics Benchmark Survey
  3. 3. 58%of American adultshave researched aproduct or serviceonline. Pew Research Center
  4. 4. 24%of American adults say theyhave posted comments orreviews online about theproduct or services they buy Pew Research Center
  5. 5. 55% said they getinformation about localrestaurants off the internet. Pew Research Center
  6. 6. 60% said they getinformation about localbusinesses, other thanrestaurants, off the internet. Pew Research Center
  7. 7. 39% said they seekinformation about jobopportunities off theinternet. Pew Research Center
  8. 8. 43% of Americans saythey get information abouthousing and real estate off theinternet. Pew Research Center
  9. 9. 47 % of Americans sayfamily, friends and co-workersinfluence purchasing decisions. Fleishman/Hillard
  10. 10. 46 % of Americans say theinternet influences purchasingdecisions. Fleishman/Hillard
  11. 11. 91 % of Americans are cellphone users.38 % of those mobilephone users are Smartphone users. Fleishman/Hillard
  12. 12. 51% said in two yearsthe internet will influencetheir decisions more. Fleishman/Hillard
  13. 13. According to a 2010 survey,46% of smallbusinesses don’t have awebsite. Entrepreneur
  14. 14. Foundation Of a Great Website
  15. 15. Know yourobjectives
  16. 16. Stand out
  17. 17. Call things by name
  18. 18. OrganizeContent
  19. 19. Make designeasy to open
  20. 20. Prioritize
  21. 21. Make itfunctional
  22. 22. Make it mobilefriendly

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