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Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
Importance of Social Media in Today's Business World
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Importance of Social Media in Today's Business World

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March 14, 2012, The Calhoun County Chamber of Commerce held a seminar on The Importance of Social Media in Today's Business World.

March 14, 2012, The Calhoun County Chamber of Commerce held a seminar on The Importance of Social Media in Today's Business World.

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  • In 2012, over ¾ of the U.S.’s population will be online. Over 114 million will be mobile internet users, with 106.7 million Smartphone users. Almost 2/3 of web users will be on social media.
  • As the web’s most visited site, Americans spend more time on Facebook than any other US website. More than half of FB users log in every day. The average user has 130 friends and is connected to 80 pages, events, or groups. It is said if you post at least once every day, you will reach at least 22% of their fans a week. The average FB user spends 20 minutes on their account during each visit, logging on 3-4 times a week.
  • 91% of American adults access some sort of social media each month. 98% of 18-24 year olds access S.M. accounts monthly. 1/5 users visit another S.M. site after leaving one. That is why it is important to integrate SM with website and email. 40% access their social media accounts through mobile devices. 70% of updates are made from a mobile device.
  • Americans spend around 13 hours a week online.
  • Social Media users are more active offline and have a greater influence on their peers. Engage your customers to be offline advocates.
  • However, 60% spend less than $100 on social media, and 74% don’t employ anyone to manage their social media marketing.
  • Despite the hype, a majority of small businesses haven’t used Social Media. This is changing as the benefits become clearer and results more obvious.
  • Facebook, YouTube, Twitter, Google +, Blogs, and Pinterest.
  • While shopping, I took pictures of products, pinned them, and people, I have never met or heard of, re-pinned them.
  • Creatively integrate Social Media into your marketing and ads. Create a buzz about your business and build your audience with giveaways, pictures, videos…
  • Develop a tone and theme. Be authentic. Know it will take time… Remember to be approachable. They will share their opinions. Be ready to give helpful and informative feedback.
  • Transcript

    • 1. The Importanceof Social Media in Today’s Business World
    • 2. In 2012, over ¾ of the U.S.’spopulation will be online.Over 114 million will bemobile internet users, with106.7 million Smartphoneusers.Almost 2/3 of web users willbe on social media.
    • 3. There are over 800million activeFacebook users.Over 200 million of those wereadded in 2011.
    • 4. As the web’s most visited site,Americans spend more timeon Facebook than any otherUS website.More than half of FB users login every day. The averageuser has 130 friends and isconnected to 80 pages,events, or groups.
    • 5. It is said if you post at leastonce every day, you willreach at least 22% of theirfans a week.The average FB user spends20 minutes on their accountduring each visit, logging on3-4 times a week.
    • 6. Over 80 % of allAmericans use socialnetworking.
    • 7. 91% of American adultsaccess some sort of socialmedia each month.98% of 18-24 year olds accessS.M. accounts monthly.
    • 8. 1/5 users visit another S.M. siteafter leaving one.That is why it is important to integrateSM with website and email.40% access their social mediaaccounts through mobiledevices. 70% of updates aremade from a mobile device.
    • 9. Almost 23% ofonline time isspent on socialnetworks.
    • 10. Americansspend around13 hours aweek online.
    • 11. Social Media users are more active offline45% more likely to go on adate.47% more likely to spendmore on clothing, shoes, andaccessories.53% of active socialnetworkers follow brands.
    • 12. Why Small Businesses useSocial Media:•Connecting with Customers•Visibility•Self-promotion•Get News Out Quickly
    • 13. 50% of Small Businessowners using socialmedia reported gainingnew customers throughtheir social mediausage.
    • 14. However, 60% spend lessthan $100 on social media,and 74% don’t employanyone to manage theirsocial media marketing.
    • 15. 51% of Facebook usersand 64% of Twitter usersare more likely to buy formthe brands they follow.
    • 16. How can you implement social media? Despite the hype, a majority of smallbusinesses haven’t used Social Media. This is changing as the benefits become clearer and results more obvious.
    • 17. Find the medium foryour message.•Where do yourcustomers visit?•What do you want yourbrand to be known for?
    • 18. How can you stand out in the crowd?Creatively integrate Social Media into your marketing and ads. Create a buzz about your business and build your audience with giveaways, pictures, videos…

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