April 11, 2012, The Calhoun County of Commerce hosted a seminar on Facebook for Business.

2. Facebook
For
Business

3. There are over 800 million
active Facebook users.
Over 200 million of those were added in
2011.

4. More than half of FB users
log in every day.
The average FB user spends 20
minutes on their account during
each visit, logging on 3-4 times a
week.

5. The average user
has 130 friends
and is connected
to 80 pages,
events, or groups.

6. With the number of active
users and the number of
pages they follow, each fan
is worth around $3.60 of
marketing each year.

7. It is said if you,
as a business,
post at least once
every day, you
will reach at least
22% of your fans
a week.

8. 45,000,000,000
pieces of content
are shared each
month.

9. 51% of Facebook users are
more likely to buy form the
brands they follow.

10. 1,500,000 local
businesses have
active Facebook
pages.

11. How can you
implement
Facebook?
Despite the hype, a majority of small
businesses haven’t used Social Media including
Facebook. This is changing as the benefits
become clearer and results more obvious.

12. Why Small Businesses use
Facebook:
•Connecting with Customers
•Visibility
•Self-promotion
•Get News Out Quickly