Facebook for Business

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April 11, 2012, The Calhoun County of Commerce hosted a seminar on Facebook for Business.

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  • We’ve already discussed the importance of Social Media as a whole, but today, we will explore specifically Facebook.
  • As the web’s most visited site, Americans spend more time on Facebook than any other US website.
  • The average FB user spends 20 minutes on their account during each visit, logging on 3-4 times a week.
  • Despite the hype, a majority of small businesses haven’t used Social Media including Facebook. This is changing as the benefits become clearer and results more obvious.
  • http://www.johnhaydon.com/2011/12/how-create-facebook-covers-for-your-nonprofit-template-included/
  • Develop a tone and theme. Be authentic. Know it will take time… Remember to be approachable. They will share their opinions. Be ready to give helpful and informative feedback.
  • Facebook for Business

    1. 1. Facebook ForBusiness
    2. 2. There are over 800 millionactive Facebook users.Over 200 million of those were added in2011.
    3. 3. More than half of FB users log in every day. The average FB user spends 20 minutes on their account during each visit, logging on 3-4 times a week.
    4. 4. The average userhas 130 friendsand is connectedto 80 pages,events, or groups.
    5. 5. With the number of activeusers and the number ofpages they follow, each fanis worth around $3.60 ofmarketing each year.
    6. 6. It is said if you,as a business,post at least onceevery day, youwill reach at least22% of your fansa week.
    7. 7. 45,000,000,000pieces of contentare shared eachmonth.
    8. 8. 51% of Facebook users aremore likely to buy form thebrands they follow.
    9. 9. 1,500,000 localbusinesses haveactive Facebookpages.
    10. 10. How can you implement Facebook? Despite the hype, a majority of smallbusinesses haven’t used Social Media including Facebook. This is changing as the benefits become clearer and results more obvious.
    11. 11. Why Small Businesses useFacebook:•Connecting with Customers•Visibility•Self-promotion•Get News Out Quickly
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