Business information you can\’t find on Google

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Brief overview of EBSCOhost Business Source Premier, Reference USA, Demographics Now, Morningstar, and Valueline. This was presented at the Chamber of Commerce's "Business Before 9" meeting on May 4th.

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Business information you can\’t find on Google

  1. 1. Tana Elias, Web Resources Librarian Easter DiGangi, Library Intern
  2. 2. Databases & Access <ul><li>EBSCOhost/Business Source Premier (Badgerlink) </li></ul><ul><li>Reference USA (Subscribing libraries in South Central Library System) </li></ul><ul><li>Demographics Now (Madison Public Library, possibly Fitchburg) </li></ul><ul><li>Morningstar (Madison Public Library, possibly Fitchburg) </li></ul><ul><li>Valueline (Madison Public Library, possibly Fitchburg) </li></ul>
  3. 3. EBSCOhost/Business Source Premier <ul><li>Features </li></ul><ul><ul><li>Over 2,300 full text journals back to 1886 </li></ul></ul><ul><ul><li>Business disciplines: Marketing, management, MIS, POM, accounting, finance and economics </li></ul></ul><ul><ul><li>Non-journal content: market research reports, industry reports, country reports, company profiles and SWOT analyses </li></ul></ul><ul><ul><li>Updated daily </li></ul></ul><ul><li>Useful for </li></ul><ul><ul><li>Keeping abreast of new developments & trends </li></ul></ul><ul><ul><li>Research for a variety of business decisions (i.e. continuing education program, employee compensation program, creating an online store) </li></ul></ul>
  4. 4. http://www.badgerlink.net/ Business Source Premier
  5. 5. EBSCOhost/Business Source Premier <ul><li>Creating Journal alerts </li></ul><ul><ul><li>Sign up for an account (Handout, steps 3-5) </li></ul></ul><ul><ul><li>Search & select desired journal/magazine (Handout, steps 6-9) </li></ul></ul><ul><ul><li>Create Alert (Handout, steps 9-10) </li></ul></ul>
  6. 6. http://psw.scls.lib.wi.us/resources/business/index.html
  7. 7. Reference USA <ul><li>Features </li></ul><ul><ul><li>Information on almost 14 million U.S. businesses </li></ul></ul><ul><ul><li>Information: corporate contacts, company name, divisions and subsidiaries, address, line of business, number of employees, annual sales, credit rating, Fortune 1000 ranking, stock quotes, and news articles </li></ul></ul><ul><li>Useful for </li></ul><ul><ul><li>Company identification, direct marketing, telemarketing, market research, sales lead generation, sales planning, customer analysis and credit decisions </li></ul></ul>
  8. 8. Business Search
  9. 9. Example Search: Adesys Consulting
  10. 10. Demographics Now <ul><li>Features </li></ul><ul><ul><li>Household and Economic Census data for 1990, 2000, estimated 2009, and projected 2014 </li></ul></ul><ul><ul><li>Compare geographical areas, view consumer expenditure data, create maps </li></ul></ul><ul><li>Useful for </li></ul><ul><ul><li>Business siting decisions </li></ul></ul><ul><ul><li>Targeting areas for direct marketing </li></ul></ul><ul><ul><li>Understanding your customer base, finding new customer areas </li></ul></ul>
  11. 13. Park Bank, 2802 Fish Hatchery Drive – 1 mile radius
  12. 14. Morningstar and Value Line <ul><li>Features </li></ul><ul><ul><li>Information on stocks, mutual funds, and other investments </li></ul></ul><ul><ul><li>Industry trends </li></ul></ul><ul><li>Useful for </li></ul><ul><ul><li>Tracking the financial health of an industry </li></ul></ul><ul><ul><li>Detailed financial information on a publicly-traded company or investment </li></ul></ul>

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