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CGD218 Final Project Example 2
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CGD218 Final Project Example 2

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CGD218 Final Project Example 2 CGD218 Final Project Example 2 Document Transcript

  • Tents 1 Tents 4 Events Student CGD 218 Instructor Name Date
  • Tents 2 I own and operate a small tent rental company called Tents 4 Events. I rent out tents, tables, chairs, and bounce rides. My target audience is adults ages 25-55. My communication objective is to persuade the audience to rent from Tents 4 Events. In order to do that I have 3 different visual approaches that could be used to target my audience: typography, images and groups of images, and cartoons/illustrations. “We all live in an ‘information’ society where much of the information we consider has a visual nature” (BERGER, p.15). “We communicate through images. Visual communication is a central aspect of our lives, and much of this communication is done indirectly, through symbolic means: by words and signs and symbols of all kinds” (BERGER, p. 19). Therefore it is important to use the right visual techniques. I will explain the visual techniques I used for each design and explain why I feel that the typography design is the most effective. “Typography and graphic arts are the arts that impact most directly on the printed material we read in every medium and art form. Typography is the art of selecting and arranging type or—in broader terms—using type in various graphic designs to obtain particular effects” (Berger, p.114). An important factor in typography is choosing the right typeface. The size of the type, letter spacing, margins, and design which is “how the different elements are placed in relation to one another” are also important (Berger, p. 105). For design 1(see p.5), I chose a font and style that is legible and allows the audience to quickly read and receive the message. “Spatiality is an important element in pictorial design. We have learned to associate large, open spaces with wealth and class and small, cramped spaces with the opposite” (Berger, p. 94). I also wanted to have balance, when “the elements of the composition are arranged equally on both sides” (Berger, p.95). So I centered the information which leaves some white space and the
  • Tents 3 message is balanced. Everything is evenly spaced and not cluttered. This allows the audience to easily read the information. I used a bigger font for the name of the company to get the attention of the reader. I then used smaller fonts for the rest of the information so the reader is not overwhelmed by too much information standing out at one time. “Movement refers to the way elements in a composition lead our eyes along and force them to scan the composition for information” (Berger, p. 126). By using a small graphic at the bottom of the message, this draws the reader’s attention to the bottom of the message thus forcing them to read or scan over the information in order to get to the end. Color also gets people’s attention, so I decided to use 2 different colors in the message. “Color shapes our emotions and feelings and can be used to shape people’s behavior” (Berger, p. 87). For the 2nd design (see p.6), I used cartoon-like illustrations for a more colorful approach. The image of the bounce ride is very colorful. So I incorporated those colors into the rest of the message. I used one of the darker, richer colors for the text. I also made the name stand out by using a larger font. The cartoon graphics of happy children were used to remind the reader it could be used for children’s events and so the reader would associate it with having fun. I also used graphics of various weather conditions along with the slogan “whatever the weather we got you covered”, to remind the audience that the fun does not have to end because of unpredictable weather conditions. I continued with the graphics of the weather conditions in the 3rd design (see p.7), of images and/or groups of images. It is important for the audience to remember that with Tents 4 Events they will not have to change their plans because of weather conditions. I used less color and went for a cleaner, crisper look. Like in the other designs, I continued with having the name
  • Tents 4 stand out by using a bigger font. However with this design I went with a real image. At times people may like to see what the product will actually look like. The message is centered except for the text in the middle where it lists the products. There is a sort of informal balance, where “imbalance is deliberate” (Berger, p. 78). There the tents, tables, chairs, and bounce rides, are placed around the image, somewhat overlapping it. Informal imbalance can ultimately cause “visual excitement” (Berger, p.78). In the end you want your designs to have unity. “Unity refers to the way all the elements in a composition or visual field relate to one another and produce a sense of completeness and wholeness” (Berger, p. 126). I feel that all 3 designs had that however, designs 2 and 3 may have had a little too much going on. Design 1 is simple and easy to read. It uses basic colors and design techniques which is why I feel that design 1, the typography design is the most effective.
  • Tents 5 Tents 4 Events “Whatever the weather we got you covered” Tents  Tables  Chairs  Bounce Rides Any Event  Any time  Any Place Lowest Prices Around Free Set-up and Delivery
  • Tents 6 For more information please call: 717-777-9311 Tents 4 Events “Whatever the weather we got you covered” Tents Chairs Tables Bounce Rides Lowest Prices Around Free Set-up and Delivery
  • Tents 7 For more information please call: 717-777-9311 Tents 4 Events “Whatever the weather we got you covered” Tents Tables Chairs Bounce Rides Lowest Prices Around Free Set-up and Delivery For more information please call: 717-777-9311
  • Tents 8 References Berger, A. (2008). Seeing is Believing – An Introduction to Visual Communication (3rd ed). New York: McGraw-Hill Learning Solutions.