Applebees Facebook Case Studies

  • 1,041 views
Uploaded on

One of our beta clients was 72 location Applebee\'s franchisee group. These are just a few of the benefits they gained in less than 60 days by using Expion\'s Social Media Management Software.

One of our beta clients was 72 location Applebee\'s franchisee group. These are just a few of the benefits they gained in less than 60 days by using Expion\'s Social Media Management Software.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,041
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. APPLEBEE’S FRANCHISE CASE STUDIES © COPYRIGHT 2010 EXPION 1
  • 2. 6 REASONS TO CONSIDER EXPION 1. Identify Spammers to your Facebook pages so you can take action 2. Approve employee photos/videos to protect brand reputation 3. Quickly identify inappropriate content for removal 4. Immediate response to customer complaints or negative comments 5. Inappropriate and profane language 6. Incorrect product or pricing promotion © COPYRIGHT EXPION 2010. ALL RIGHTS RESER VED. W W W. E X P I O N . CO M 1
  • 3. ARE YOU WORRIED ABOUT SPAM? By: Justin Gravley | 5/3/2010 Quality Refrigeration Concepts Loves to eat at Applebee the food is great!!, Keep up the good work guy’s!!! http://tinyurl.com/QUALITY-REFRIGERATION-CONCEPTS Comment Delete By: Nissa of Hickory | 5/4/2010 Applebee’s Hickory Trivia for a FREE Appetizer of Dessert, answer on Nissan of Hickory’s page to win - 1st correct answer wins. Solve me: “7 and 21 are lucky numbers. 6 makes me happy and sometimes so does one. Use me for frivolty or a fortune grand, but I am useless until I leave your hand. What am I?” Delete SOLUTION: Expion Social CRM software helps you quickly identify other company posts and gives you power to delete or explore partnership for cross promotion. ©COPYRIGHT EXPION 2010. ALL RIGHTS RESER VED. W W W. E X P I O N . CO M 2
  • 4. WHO IS IN CONTROL OF YOUR BRAND REPUTATION? No that’s not our World Famous Bartender Lynn, but come in Wednesday for $2.99 Bottles of Corona or Corona Lite! CornHole competition starts late at 11:00. Come on in I dare you. SOLUTION: Expion Social CRM software requires that all photos and videos be approved before being published on your social networks. © COPYRIGHT EXPION 2010. ALL RIGHTS RESER VED. W W W. E X P I O N . CO M 3
  • 5. ARE YOU CONCERNED ABOUT ENGAGING FANS DUE TO FEAR OF THEIR RESPONSE? By: Applebee’s | 7/1/2010 What is the tackiest outfit that you have worn to the beach or the pool? Delete By: Jane Doe | 7/1/2010 my crotchless panties! Comment Delete By: Melissa Doe | 7/1/2010 A trainer bra and some high heels. Comment Delete By: Bob Ryan | 7/1/2010 That was great day! I put a starfish up my a&%! Comment Delete By: Kathleen Doe | 7/1/2010 i had sex with all of that food before it walked out. there’s nothing like f*^%in a chicken roll up.....NOTHING! Comment Delete By: Bob Ryan | 7/1/2010 Yeah! Cmon guys! Just because I mentioned sticking a starfish up my a%& doesn’t give you license to say a bunch of perverted nonsense Comment Delete SOLUTION: Expion Social CRM software runs keyword scans every 10 minutes across all of your social networks monitoring employee and fan posts/comments so you can address these issues immediately before they grow out of control and damage your brand identity. ©COPYRIGHT EXPION 2010. ALL RIGHTS RESER VED. W W W. E X P I O N . CO M 4
  • 6. ARE YOU READY TO HANDLE CUSTOMER SERVICE ISSUES PROPERLY? By: Ellen Beakes Irwin | 4/17/2010 I have always liked Applebees...with that said, my hubby and I came in to the one in Kinston a few weeks ago and what a shock! It was a Wednesday around 5pm, there were very few people there and what terrible service we had. We waited for 40 minutes after ordering...nothing came....asked our server 3 times to at lease bring us our drinks... they never came so we left! And we weren’t the only ones that had that problem, we overheard several other tables with the same complaint. Ruby Tuesday’s got ya’ll beat....and yes that is where we went after not being served by Applebees. Needless to say we will never be back. And since then everyone I have spoken with about Applebees have said only negative things...wake up ya‘ll! Word of mouth can make or break a business! Comment Delete SOLUTION: Expion Social CRM software tracks keywords by sentiment and immediately notifies the appropriate manager for rapid response. © COPYRIGHT EXPION 2010. ALL RIGHTS RESER VED. W W W. E X P I O N . CO M 5
  • 7. ARE YOU WORRIED ABOUT A FAN USING PROFANE OR INAPPROPRIATE LANGUAGE? By: Justin Reynolds | 5/3/2010 Jordan Stutz is the shiznit!!! Comment Delete By: Josh Hodges | 5/3/2010 If that’s ashley holes tell her Josh hodges said where the heck u been nigg# Comment Delete By: Doug Watson | 5/3/2010 Ahhhh, those red headed sl%ts bring back memories! Comment Delete SOLUTION: Expion Social CRM software run keyword scans every 10 minutes on over 350 curse words to ensure quick deletion of profane content posted on your social network profiles. ©COPYRIGHT EXPION 2010. ALL RIGHTS RESER VED. W W W. E X P I O N . CO M 6
  • 8. IS SOCIAL MEDIA COSTING YOU MONEY YOU DON’T KNOW ABOUT? By: Applebee’s | 7/1/2010 Come down and join us for $1.25 Natural Light tonight! Delete SOLUTION: Expion Social CRM software helps you monitor employee content to ensure they are following corporate branding, product, and pricing policies. © COPYRIGHT EXPION 2010. ALL RIGHTS RESER VED. W W W. E X P I O N . CO M 7