Big Data: A CIO’s Cut Out and Keep Guide


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Every now and then something comes along that has the potential to change the face of business as we know it. Currently big data is being touted as that thing, and CIOs everywhere need to get a grip on what it is and how it can benefit their company.

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Big Data: A CIO’s Cut Out and Keep Guide

  1. 1. Big Data: Welcome to the future A cut-out-and-keep guide for CIOsBrought to you in partnership with 1
  2. 2. Big Data explained Big data is about digital content and the information surrounding its consumption. It’s also about the capture and analysis of this data. Companies that aren’t using big data architecture and analytical tools won’t be able to compete with those that are ready and able to handle large, complex, multi- structured data sets. THE PRODUCTION OF BIG DATA IS EVER INCREASING. PB GB A GIGABYTE OF STORED CONTENT CAN GENERATE MORE THAN A PETABYTE OF RELATED DATA.Brought to you in partnership with 2
  3. 3. Big Data explainedBrought to you in partnership with 3
  4. 4. Big Data explained Pat Gelsinger, Bill Cook, President and Chief Operating President, Officer, EMC Information EMC Greenplum Infrastructure Products Data is growing faster than Moore’s Law, and we need a different architectural approach since a scale-up approach will be fundamentally inadequate to keep up with exploding datasets. By 2020, the quantity of electronically stored data will reach 35 trillion gigabytes, a forty-four-fold increase from 2009. That’s enough data to fill a stack of DVDs reaching from the Earth to the moon and back — about 240,000 miles each way. Big data is about putting all that information to work. Scale-out architecture is essential. We need one that scales to mammoth size with ease of capacity expansion without administrative requirements and linear performance and scale requirements as you go forward. We see that big data presents big opportunities, transforming what you do and delivering far more value, results and business impact to the companies that you serve. Big data allows you to innovate beyond what you can currently comprehend to solve problems and invent products or services that you’ve never thought of before!Brought to you in partnership with 4
  5. 5. Big Data explained The companies prepared to build for the future are making big data work for them. This, in turn, helps improve customer relations, reduce costs, accelerate and synchronise delivery, and enhance decision making. Companies that leverage big data for business insights have an advantage over their unprepared rivals. For example, by analysing the big data produced by social networks, blogs and comments, businesses can gain real-time brand perception. Do you want your enterprise to follow the herd, or do you want to define the way business is done in your industry?Brought to you in partnership with 5
  6. 6. Big Data explained International publisher John Wiley and Sons deployed a big data strategy in eight global locations to manage big data growth. It reduced the power usage in its data centre by over 60 per cent, while tripling the number of virtual severs it used. Global news agency Associated Press implemented a big data strategy to help deal with the demands of its high- definition video and production archive workflows. Its solution provides 99 per cent reliability, compared to its old model which failed 10-15 per cent of the time. Jaguar Land Rover adopted a big data plan to help drive its simulation operations. It reduced complexity and costs by consolidating its workflow, simplifying its IT infrastructure while also increasing capacity and performance.Brought to you in partnership with 6
  7. 7. Big Data explained If you want to lead your company into the future, you need to incorporate a strategy that accommodates and handles big data’s three dimensions. V olume: Data sets are expanding constantly. A strategic approach to big data takes into account ways to store and manage the huge volumes of data that are being generated. V ariety: Big data comes in many forms. Analysing multi- structured data can yield important insights that can help direct a business strategy. elocity: V The speed at which data is analysed is everything, especially when working in a time sensitive business environment.Brought to you in partnership with 7
  8. 8. Big Data explained Using big data, CIOs are empowered to lead companies which demand cost-efficient business and IT strategies. Associated Press is making savings of up to 45 per cent per terabyte of high-definition video content, compared to its old tape based archive system. Creative agency Neoscape significantly reduced its overheads by simplifying its server architecture and reducing the amount of hardware needed. CIOs need to own the future of business information.Brought to you in partnership with 8
  9. 9. Big Data explainedBut there are challenges...CIOs who adopt a big data strategy will haveto help cultivate a new generation of datascientists to take advantage of it.Currently there’s a dearth in that field and 63per cent of data scientists, working on bigdata projects today, believe the shortage willcontinue into the foreseeable future.However, CIOs utilising a big data strategyhave the opportunity to empower employeesacross the board. Allowing the peopleclosest to the data to use their own analyticaltools, dashboards and other informationcapturing resources will help changebusiness culture and improve productivity.Extracting value from big data gives CIOsa golden opportunity to drive growth fortheir companies.Brought to you in partnership with 9