marketing & media: small budget

Welcome! Twitter your comments and questions Small budget questions #cheapmm No budget questions #freemm

You have a small budget.

• Makes you a good steward of your money

• Makes you a good steward of your money • A recession doesn’t matter

• Makes you a good steward of your money • A recession doesn’t matter • Your budget plan is very detailed

• Makes you a good steward of your money • A recession doesn’t matter • Your budget plan is very detailed • Job security

• Makes you a good steward of your money • A recession doesn’t matter • Your budget plan is very detailed • Job security • You spend more time prioritizing your expenditures

• Makes you a good steward of your money • A recession doesn’t matter • Your budget plan is very detailed • Job security • You spend more time prioritizing your expenditures • When you get a larger budget, you’ll spend it wisely

• Makes you a good steward of your money • A recession doesn’t matter • Your budget plan is very detailed • Job security • You spend more time prioritizing your expenditures • When you get a larger budget, you’ll spend it wisely • Forces creativity

Anyone who lives within their means suffers from a lack of imagination. --Oscar Wilde

• Budget

• Budget • Information

• Budget • Information • Media

• Budget • Information • Media • Services

• Budget • Information • Media • Services • Equipment

• Budget • Information • Media • Services • Equipment • People

• Budget • Information • Media • Services • Equipment • People • People’s media, services & equipment

what box?

My definition of out of the box is: Doing things differently, expressing creativity and leading the way, even if your path is that of the unknown.

“It's hard for corporations to understand that creativity is not just about succeeding. It's about experimenting and discovering.” – Gordon MacKenzie Author of Orbiting the Giant Hairball

Brainstorming: free

Print materials: $150

Local ad: $400

Billboard: $3000

Marketing/media budget: $0

Creativity: Priceless

• Increase your creativity… and your teams’ creativity

• Increase your creativity… and your teams’ creativity Books, blogs, social media groups

• Increase your creativity… and your teams’ creativity Books, blogs, social media groups Meetings

• Increase your creativity… and your teams’ creativity Books, blogs, social media groups Meetings Idea journaling

• Increase your creativity… and your teams’ creativity Books, blogs, social media groups Meetings Idea journaling • Cultural relevancy

• Increase your creativity… and your teams’ creativity Books, blogs, social media groups Meetings Idea journaling • Cultural relevancy • Playtime

• Increase your creativity… and your teams’ creativity Books, blogs, social media groups Meetings Idea journaling • Cultural relevancy • Playtime • All ideas are good

cheap stuff. free stuff.

Bringer cards •photos cut in half •no minimums •$.05 each

Microsites & Branding

Microsites & Branding mymiserablemarriage.com

Microsites & Branding mymiserablemarriage.com badecono.me

Microsites & Branding mymiserablemarriage.com badecono.me hugofwar.com

billboard

money giveaway billboard

money giveaway billboard car window stickers

Bringer Events

Other cheap stuff:

Other cheap stuff: Random acts of community kindness

Other cheap stuff: Random acts of community kindness Media cards, info cards

Other cheap stuff: Random acts of community kindness Media cards, info cards Website

Other cheap stuff: Random acts of community kindness Media cards, info cards Website Church social networking site

Social media & social networking

Blogs

Buzz marketing & word of mouth

Buzz marketing & word of mouth 14% trust advertising

Buzz marketing & word of mouth 78% trust peers

Other free stuff:

Other free stuff: Free media sites

Other free stuff: Free media sites Piggyback on current media

Other free stuff: Free media sites Piggyback on current media Share with others

Track your marketing. Know what’s working.

Just because it worked in the past, doesn’t mean it’s still working

In-house or outsource?

In-house or outsource? Resource before you outsource

In-house or outsource? Resource before you outsource Get in touch with your inner analyst

Buy equipment if it makes sense

Utilize every free thing you can get your hands on!

Don’t reinvent the wheel

Don’t put all your eggs in one basket

Do microsites… and keep them

Put your website on print materials

Think long-term exposure

Use ALL of your budget

Network with other churches

Thank you! Twitter your comments and questions Small budget questions #cheapmm No budget questions #freemm

marketing & media: small budget

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Notes on slide 1

Favorites, Groups & Events