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All Thumbs: Conquering Fear of Social Media

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Feel behind the curve on Twitter, Foursquare, and QR Codes? Slides from the All Thumbs session at the Council on Foundations 2011 Fall Conference for Community Foundations. …

Feel behind the curve on Twitter, Foursquare, and QR Codes? Slides from the All Thumbs session at the Council on Foundations 2011 Fall Conference for Community Foundations.

Presenter: Ann-Marie Harrington, President and Founder, Embolden

Published in: Technology, Business

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  • 1. 2011 Council on Foundations Fall Conference - San Francisco, CAAll ThumbsConquering Fear of Social Media
  • 2. All Thumbs Conquering Fear of Social MediaTwitter QR Codes foursquare Let’s get social.
  • 3. All Thumbs Conquering Fear of Social MediaWait!What about Facebook?
  • 4. All Thumbs Conquering Fear of Social MediaFacebook :: We Like It!• The most highly used social media channel in existence.• An easy and highly visible way to reach new audiences.• Ability to share multiple forms of content (text, images, videos, links, etc).• Usage tracking available for insight into visitorship, level of engagement, posting quality, and more.• Can integrate with other channels (Twitter, LinkedIn, etc).A great tool, but we want to move you into other channels today.
  • 5. All Thumbs Conquering Fear of Social MediaGot apps?Raise your hand!
  • 6. All Thumbs Conquering Fear of Social Media Twitter
  • 7. All Thumbs Conquering Fear of Social Media Twitter :: What is it? • A social network. • A micro-blogging platform. An online service that allows users to write very brief posts and share them publicly. • A real-time resource for monitoring what’s happening.
  • 8. All Thumbs Conquering Fear of Social Media Twitter :: Why use it? • Sharing content of all kinds, including breaking news. • Learning from peers & experts. • Positioning yourself or your organization as an authority. • Building relationships. • Tracking grantees so you stay in the know. • Serving customers (donors). • Managing your public relations.
  • 9. All Thumbs Conquering Fear of Social Media Twitter :: Why not? • Fewer registered users (200 million registered; 100 million log in/month; 50 million/day). • Desired audience(s) may not be using this platform. • Learning curve for Twitter speak. • Harder to follow conversations on Twitter than interactions via Facebook, LinkedIn, etc. • Limited time/personnel for managing more than one social media channel effectively.
  • 10. All Thumbs Conquering Fear of Social Media Twitter :: Examples • Greater Kansas City CF • W.K. Kellogg Foundation • Knight Foundation • The Minneapolis Foundation • Oshkosh Area CF • The Seattle Foundation
  • 11. All Thumbs Conquering Fear of Social Media Twitter :: Key Actions • Tweet: Post a message 120 characters or less. • Retweet (RT @): Repost a Tweet from another account. • Hashtag (#): A word/code you use or make up to track certain concepts, events, locations, etc. Allows you to search/filter Tweets by the tag to see who’s on board and measure traction. • Mention (@): Put another user’s account name in your message with an @ in front. Used for mentioning another user, replies, and attribution of retweets.
  • 12. All Thumbs Conquering Fear of Social Media Twitter :: Practice! 1. Open your Twitter application. 2. Follow the @COF2Thumbs account. 3. Retweet our most recent post.
  • 13. All Thumbs Conquering Fear of Social Media Twitter :: Practice! Follow the @COF2Thumbs account.
  • 14. All Thumbs Conquering Fear of Social Media QR Codes
  • 15. All Thumbs Conquering Fear of Social Media QR Codes :: What are they? • “Quick Response” code: A barcode that contains encoded information (URLs, text, and contact information). • Designed to allow its contents to be decoded at high speeds by QR code reader programs on mobile phones.
  • 16. All Thumbs Conquering Fear of Social Media QR Codes :: Why use them? • Smart phone / device ownership is on the rise in the U.S. • Free (essentially) and easy to create, use, and measure. • Enables repurposing of your existing marketing materials. • Links real-world places and objects to information on the web.
  • 17. All Thumbs Conquering Fear of Social Media QR Codes :: Why use them? • Enhance paper marketing with rich media or additional information. • Provide quick access to more information about your organization, events, supported causes and issues. • Enable simple calls to action.
  • 18. All Thumbs Conquering Fear of Social Media QR Codes :: Two Free Generators • http://qrcode.kaywa.com/ Basic code generator that creates QR Codes with basic information (URL, text, phone, or SMS information). • http://www.qrstuff.com/ Advanced code generator that creates QR Codes with additional types of information like contact, YouTube video, social media information. Also offers ability to add color to the QR Code and add it to merchandise (stickers, buttons, hats, shirts, etc).
  • 19. All Thumbs Conquering Fear of Social Media QR Codes :: Examples The Greater Cincinnati Foundation Annual Report – Link to Photos http://bit.ly/rfo8Lc
  • 20. All Thumbs Conquering Fear of Social Media QR Codes :: Examples Hampton Roads Community Foundation Link to Video http://bit.ly/pOetaR
  • 21. All Thumbs Conquering Fear of Social Media QR Codes :: Examples Time Magazine – Creative Code Design
  • 22. All Thumbs Conquering Fear of Social Media QR Codes :: Examples Help Japan Now – Creative Code Design
  • 23. All Thumbs Conquering Fear of Social Media QR Codes :: Examples Embolden – Creative Code Design
  • 24. All Thumbs Conquering Fear of Social Media QR Codes :: Practice! 1. Using the i-Nigma QR Code Reader, scan the QR Code on your All Thumbs flag. 2. Tip: Please remember what you see… You may need it later!
  • 25. All Thumbs Conquering Fear of Social Media foursquare
  • 26. All Thumbs Conquering Fear of Social Media foursquare :: What is it?
  • 27. All Thumbs Conquering Fear of Social Media foursquare :: What is it? • Location-based social network with gaming components. Part Yelp, part treasure map, part game. • Users “check in” to a location, a business, an event using mobile phone. • Intended to incentivize people to explore and be social. • Users can add tips and create lists to curate experiences.
  • 28. All Thumbs Conquering Fear of Social Media foursquare :: What is it? Check-ins: • Let friends know where you are (to facilitate social interactions). • Allow users to gain points, badges, and to battle for mayorships of local places and businesses they frequent. • Allow businesses to reward loyal customers and attract new ones with discounts and offers. • Allow friends to comment on check-ins and add photos.
  • 29. All Thumbs Conquering Fear of Social Media foursquare :: Why use it? Foursquare pulls in information based on the user’s location. It’s hyper local and can provide tips and incentives that are best used on the spot.
  • 30. All Thumbs Conquering Fear of Social Media foursquare :: Why use it? Pages for your brand or venue. Venue stats for showing check-in demographics.
  • 31. All Thumbs Conquering Fear of Social Media foursquare :: Why use it? Tips allow users to share suggestions and information: “Order the Steak Frites!” “Avoid the dinner crowds, but go for lunch!” “The bricks of the buildings on 10 Downing Street were originally yellow brick, which over two centuries became blackened from pollution. After restoration in the 1960s they were painted black.”
  • 32. All Thumbs Conquering Fear of Social Media foursquare :: Why use it? Lists allow users and organizations to curate an experience and share it. Create a list via the website. Dream Sandwiches
  • 33. All Thumbs Conquering Fear of Social Media foursquare :: Why use it? For Foundations: • Create tours of a specific need. • Show locations where donor funds have been used. • Show the history of your work in specific areas. • Curate lists of Grantees. • Make lists of ToDos to get donors involved with the community (have lunch at the Friendship Café, etc). • Use specials and encourage check-ins for events.
  • 34. All Thumbs Conquering Fear of Social Media foursquare :: Examples Help users (new students) find everything they need on campus. Duke: Move-in Day
  • 35. All Thumbs Conquering Fear of Social Media foursquare :: Examples Create a tour of your city. Explore Chicago
  • 36. All Thumbs Conquering Fear of Social Media foursquare :: Examples Give users new information about familiar places. History Channel
  • 37. All Thumbs Conquering Fear of Social Media foursquare :: Examples Highlight venues and events in your community. Vail Valley Foundation
  • 38. All Thumbs Conquering Fear of Social Media foursquare :: Examples • Duke: Move-in Day • Explore Chicago • History Channel • Vail Valley Foundation
  • 39. All Thumbs Conquering Fear of Social Media foursquare :: Practice! 1. Check in here! 2. Give your neighbor a high five.
  • 40. All Thumbs Conquering Fear of Social MediaGot questions?Raise your flag!
  • 41. All Thumbs Conquering Fear of Social MediaBut wait…there’s more!Join us for All Thumbs Bingo!
  • 42. All Thumbs Conquering Fear of Social Media Thank you! For more questions or help: During the conference:Visit the Embolden booth (#9) or Tweet questions to @COF2Thumbs After the conference:Ann-Marie Harrington - 877.723.7720 :: amharrington@embolden.com Anytime: All Thumbs Facebook Page - http://on.fb.me/pnzqSQ