Your SlideShare is downloading. ×
0
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Día 2 - web & e-mail mk expert
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Día 2 - web & e-mail mk expert

675

Published on

El marketing online. Características. Participantes. Formatos publicitarios. El componente viral. Cómo opera la viralidad. Análisis de campañas. The Obama Campaign. Día de los enamorados. Cómo …

El marketing online. Características. Participantes. Formatos publicitarios. El componente viral. Cómo opera la viralidad. Análisis de campañas. The Obama Campaign. Día de los enamorados. Cómo presentar un informe?

Published in: Education
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
675
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
76
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Julián M. Drault día 2 web & e-mail mk expert Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  • 2. Julián M. Drault El marketing online emBlue ePEXO Wednesday, February 11, 2009
  • 3. Julián M. Drault Características emBlue ePEXO Wednesday, February 11, 2009
  • 4. Julián M. Drault Características • Interactivo emBlue ePEXO Wednesday, February 11, 2009
  • 5. Julián M. Drault Características • Interactivo • Multimedia emBlue ePEXO Wednesday, February 11, 2009
  • 6. Julián M. Drault Características • Interactivo • Multimedia • Multiformato emBlue ePEXO Wednesday, February 11, 2009
  • 7. Julián M. Drault Características • Interactivo • Multimedia • Multiformato • Permite instancias de comunicación emBlue ePEXO Wednesday, February 11, 2009
  • 8. Julián M. Drault Características • Interactivo • Multimedia • Multiformato • Permite instancias de comunicación • Medible emBlue ePEXO Wednesday, February 11, 2009
  • 9. Julián M. Drault Características • Interactivo • Multimedia • Multiformato • Permite instancias de comunicación • Medible • Tiende a ser menos invasivo emBlue ePEXO Wednesday, February 11, 2009
  • 10. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  • 11. Julián M. Drault medible emBlue ePEXO Wednesday, February 11, 2009
  • 12. Julián M. Drault medible emBlue ePEXO Wednesday, February 11, 2009
  • 13. Julián M. Drault multiformato emBlue ePEXO Wednesday, February 11, 2009
  • 14. Julián M. Drault multiformato emBlue ePEXO Wednesday, February 11, 2009
  • 15. Julián M. Drault multiformato emBlue ePEXO Wednesday, February 11, 2009
  • 16. Julián M. Drault multiformato emBlue ePEXO Wednesday, February 11, 2009
  • 17. Julián M. Drault multiformato emBlue ePEXO Wednesday, February 11, 2009
  • 18. Julián M. Drault multiformato emBlue ePEXO Wednesday, February 11, 2009
  • 19. Julián M. Drault participantes emBlue ePEXO Wednesday, February 11, 2009
  • 20. Julián M. Drault participantes emBlue ePEXO Wednesday, February 11, 2009
  • 21. Julián M. Drault participantes emBlue ePEXO Wednesday, February 11, 2009
  • 22. Julián M. Drault participantes emBlue ePEXO Wednesday, February 11, 2009
  • 23. Julián M. Drault participantes emBlue ePEXO Wednesday, February 11, 2009
  • 24. Julián M. Drault participantes emBlue ePEXO Wednesday, February 11, 2009
  • 25. Julián M. Drault Formatos de Medios emBlue ePEXO Wednesday, February 11, 2009
  • 26. Julián M. Drault mediakit http://especiales.lanacion.com.ar/varios/mediakit/index.asp emBlue ePEXO Wednesday, February 11, 2009
  • 27. Julián M. Drault El Componente Viral emBlue ePEXO Wednesday, February 11, 2009
  • 28. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  • 29. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  • 30. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  • 31. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  • 32. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  • 33. Julián M. Drault Qué rasgos son comunes ? emBlue ePEXO Wednesday, February 11, 2009
  • 34. Julián M. Drault • Historia fuerte • Oportunista • Factor sorpresa • Apela emociones • Perfil bajo; no intrusivo emBlue ePEXO Wednesday, February 11, 2009
  • 35. Julián M. Drault El concepto subyacente How to sell soap ? emBlue ePEXO Wednesday, February 11, 2009
  • 36. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  • 37. Julián M. Drault Cómo opera la viralidad ? emBlue ePEXO Wednesday, February 11, 2009
  • 38. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  • 39. Julián M. Drault siembra emBlue ePEXO Wednesday, February 11, 2009
  • 40. Julián M. Drault siembra emBlue ePEXO Wednesday, February 11, 2009
  • 41. Julián M. Drault siembra emBlue ePEXO Wednesday, February 11, 2009
  • 42. Julián M. Drault siembra emBlue ePEXO Wednesday, February 11, 2009
  • 43. Julián M. Drault lideres de opinion / mails personales / editores / redes sociales / “bajo perfil” NO ES UNA UNICA PIEZA emBlue ePEXO Wednesday, February 11, 2009
  • 44. Julián M. Drault lideres de opinion / mails personales / editores / redes sociales / “bajo perfil” NO ES UNA UNICA PIEZA emBlue ePEXO Wednesday, February 11, 2009
  • 45. Julián M. Drault lideres de opinion / mails personales / editores / redes sociales / “bajo perfil” NO ES UNA UNICA PIEZA emBlue ePEXO Wednesday, February 11, 2009
  • 46. Julián M. Drault lideres de opinion / mails personales / editores / redes sociales / “bajo perfil” NO ES UNA UNICA PIEZA emBlue ePEXO Wednesday, February 11, 2009
  • 47. Julián M. Drault lideres de opinion / mails personales / editores / redes sociales / “bajo perfil” NO ES UNA UNICA PIEZA emBlue ePEXO Wednesday, February 11, 2009
  • 48. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  • 49. Julián M. Drault Análisis de campañas emBlue ePEXO Wednesday, February 11, 2009
  • 50. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  • 51. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  • 52. Julián M. Drault Obama dixit • Sometimes it seems as if the game is fixed and it only works for the few and the powerful • I believe there’s another way ... it can only happen if you get involved • We can do a different campaign that empowers everyday voters • I hope you use this website as a tool to organize your friends, our neighbours, and your networks • Form your own groups, plan your own events • Take campaign and fundraising into your own hands • Collect small donations instead of large campaign contributions • Your campaign experience • This has to be a vehicle for your hopes and dreams emBlue ePEXO Wednesday, February 11, 2009
  • 53. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  • 54. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  • 55. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  • 56. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  • 57. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  • 58. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  • 59. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  • 60. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  • 61. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  • 62. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  • 63. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  • 64. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  • 65. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  • 66. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  • 67. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  • 68. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  • 69. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  • 70. Julián M. Drault The Obama Campaign emBlue ePEXO Wednesday, February 11, 2009
  • 71. Julián M. Drault cambio de paradigma [ banners ] emBlue ePEXO Wednesday, February 11, 2009
  • 72. Julián M. Drault cambio de paradigma [ banners ] • Irrupción • Interés personal emBlue ePEXO Wednesday, February 11, 2009
  • 73. Julián M. Drault por qué Internet ? emBlue ePEXO Wednesday, February 11, 2009
  • 74. Julián M. Drault por qué Internet ? Cycle Time emBlue ePEXO Wednesday, February 11, 2009
  • 75. Julián M. Drault por qué Internet ? Cycle Time Personalización emBlue ePEXO Wednesday, February 11, 2009
  • 76. Julián M. Drault por qué Internet ? Cycle Time Personalización Control / Medición / Reajuste Inversión emBlue ePEXO Wednesday, February 11, 2009
  • 77. Julián M. Drault por qué Internet ? Cycle Time Personalización Control / Medición / Reajuste Inversión Generación de Experiencia emBlue ePEXO Wednesday, February 11, 2009
  • 78. Julián M. Drault por qué Internet ? Cycle Time Personalización Control / Medición / Reajuste Inversión Generación de Experiencia Porque la gente cada vez lo usa más ! emBlue ePEXO Wednesday, February 11, 2009
  • 79. Julián M. Drault Día de los enamorados emBlue ePEXO Wednesday, February 11, 2009
  • 80. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  • 81. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  • 82. Julián M. Drault emBlue ePEXO Wednesday, February 11, 2009
  • 83. Julián M. Drault componentes de la promo emBlue ePEXO Wednesday, February 11, 2009
  • 84. Julián M. Drault resultados emBlue ePEXO Wednesday, February 11, 2009
  • 85. Julián M. Drault Cómo presentar un informe ? adjunto POLO LA MERCED emBlue ePEXO Wednesday, February 11, 2009
  • 86. Julián M. Drault GRACIAS ... :) Julián Drault julian@epexo.com emBlue ePEXO Wednesday, February 11, 2009

×