Social Media Week- Buenos Aires
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Social Media Week- Buenos Aires

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Speaker: Julian Drault

Speaker: Julian Drault
20/10/2010

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Social Media Week- Buenos Aires Presentation Transcript

  • 1. universo social: la muerte del email ? julián m. drault emBlue Monday, September 20, 2010
  • 2. ? ? como usamos ... emBlue Monday, September 20, 2010
  • 3. • Compartir las fotos del bautismo de mi sobrino con la familia • Juntar 9 personas + para armar el partido de fútbol del Sábado ? • Comunicarme con RRHH para solicitar entrevista laboral ? • Sugerirías a tu tía no-internauta comenzar a usar ? • Le dedico más tiempo ? • Mañana desaparecen 2 de los 3. Con cuál te quedás ? Por qué ? • Chat / SMS / FB / TW / email ? • Preferís recibir confirmaciones de compras / recordatorios de vencimiento ? emBlue Monday, September 20, 2010
  • 4. redes sociales & emailing Un poco de actualidad emBlue Monday, September 20, 2010
  • 5. Agosto 2010 emBlue Monday, September 20, 2010
  • 6. Agosto 2010 emBlue Monday, September 20, 2010
  • 7. Agosto 2010 emBlue Monday, September 20, 2010
  • 8. COO de emBlue el email está condenado ! Monday, September 20, 2010
  • 9. por una gorra de ... ? qué debería suceder para que reemplace al email ? emBlue Monday, September 20, 2010
  • 10. emBlue Monday, September 20, 2010
  • 11. emBlue Monday, September 20, 2010
  • 12. emBlue Monday, September 20, 2010
  • 13. emBlue Monday, September 20, 2010
  • 14. emBlue Monday, September 20, 2010
  • 15. emBlue Monday, September 20, 2010
  • 16. How do website readers prefer to share stories they find with friends? emBlue Monday, September 20, 2010
  • 17. emBlue Monday, September 20, 2010
  • 18. emBlue How people communicate – by email, social networking, or both Monday, September 20, 2010
  • 19. emBlue Monday, September 20, 2010
  • 20. Social networks *need* email. Like a drug. How do you register for them? Email. How do you get little notifications all day? Email. It’s the intermediary step between getting acquainted and total obsession with a social network: email. emBlue Monday, September 20, 2010
  • 21. emBlue Monday, September 20, 2010
  • 22. como compartís contenido con amigos ? emBlue Monday, September 20, 2010
  • 23. emBlue Monday, September 20, 2010
  • 24. emBlue Monday, September 20, 2010
  • 25. emBlue 6.8 billones de personas Monday, September 20, 2010
  • 26. emBlue 1.7 billones de usuarios internet (25% población) Monday, September 20, 2010
  • 27. 85% mail es SPAM 123 mails promedio x día (210 billones de mails diarios) emBlue 20 mails promedio x día al INBOX Monday, September 20, 2010
  • 28. emBlue 2015 => 507 billones mails x día (+2x) Monday, September 20, 2010
  • 29. Forgot Password The information needed to reset your password has been posted to your emBlue email address. Please be sure to check your junk mail / spam filter if you do not see the message in your Inbox. Monday, September 20, 2010
  • 30. emBlue Monday, September 20, 2010
  • 31. emBlue Monday, September 20, 2010
  • 32. emBlue Monday, September 20, 2010
  • 33. emBlue Monday, September 20, 2010
  • 34. fundamentos email marketing emBlue Monday, September 20, 2010
  • 35. e-mail marketing emBlue Monday, September 20, 2010
  • 36. e-mail marketing emBlue Monday, September 20, 2010
  • 37. e-mail marketing emBlue Monday, September 20, 2010
  • 38. e-mail marketing emBlue Monday, September 20, 2010
  • 39. • DR: Deliver Rate • BR: Bounce Rate • OR: Open Rate • CTR: Click through • CTOR: Click to Open Rate • VR: Viral Rate DR [vs BR] • VTOR: Viral to Open Rate VR OR VTOR CTR CTOR emBlue Monday, September 20, 2010
  • 40. e-mail marketing emBlue 3 inf. dedicada Monday, September 20, 2010
  • 41. la fórmula es igual para todos ... “engagement” segmentación relevancia conversión contenido; conocer al cliente $ darle lo que espera • le pregunto (formulario de inscripción / actualización) • analizo su propio comportamiento (lectura, click, viral) • aprendo del comportamiento de terceros emBlue Monday, September 20, 2010
  • 42. social email marketing emBlue Monday, September 20, 2010
  • 43. cambio de paradigma push vs engagement emBlue Monday, September 20, 2010
  • 44. - + - + redes sociales ? emBlue Monday, September 20, 2010
  • 45. e-mail marketing + redes sociales 1. Email como punto de partida de una interacción social (facilitador del diálogo). emBlue Monday, September 20, 2010
  • 46. 7 tricks email can steal from social media http://www.imediaconnection.com/26787.asp 1. Sharing is caring (viral) 2. Be democratic (comentarios de usuarios) 3. Be real (conocer la persona “del otro lado”) 4. Be compassion (caridad, compromiso social) 5. By invitation only (miembros que invitan a otros) 6. Have fun ! (holidays, videos divertidos) emBlue Monday, September 20, 2010
  • 47. emBlue Monday, September 20, 2010
  • 48. Implementaciones COMPARTIR (SHARE) emBlue Monday, September 20, 2010
  • 49. http://twitter.com/share ?url=http://www.emblue.com.ar &text=No%20dejen%20de%20visitar%20el%20sitio%20de%20emBlue &via=jdrault emBlue Monday, September 20, 2010
  • 50. http://www.facebook.com/sharer.php ?u=http://www.emblue.com.ar/index.php emBlue Monday, September 20, 2010
  • 51. emBlue Monday, September 20, 2010
  • 52. emBlue Monday, September 20, 2010
  • 53. GRACIAS ... :) julián m. drault jmd@grupopexo.com http://classmyth.blogspot.com emBlue Monday, September 20, 2010