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Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
Ruben Capizzano - DG Mediamind - Online Marketing Day 2013
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Ruben Capizzano - DG Mediamind - Online Marketing Day 2013

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  • 1. "Elfuturollegohacerato..." Cada vez en mayor medida la gente consulta otros dispositivos mientras mira su programa de TV favorito. El futuro de la pantalla puede sorprender a muchos como una combinación de lo que hemos logrado hasta ahora en la publicidad digital y lo tradicional. P.1
  • 2. 2 R e u n i o n F a m i l i a r
  • 3. @rcapizzano
  • 4. 2015 3DTV
  • 5. 1 KG 599 U$$ Mobile 33 CM 3995 U$$
  • 6. 1999 :: 38mm 2012 :: 1.2bn
  • 7. COMO ? CONOCIENDO AL USUARIO
  • 8. “Los Multitarea” “Los Sociales” “Los investigadores” “Los hiperactivos”
  • 9. Elanunciocorrecto Alapersonacorrecta Enelmomentoexacto
  • 10. Impresionaralaaudiencia!
  • 11. Anunciantes contentos! Usuarios contentos!
  • 12. Mejorar la sinergia de inversion TV + Online = DATA Optimizacion Crosschannel
  • 13. 2.34% CTR 17+% FULL 4 MIN VIDEO
  • 14. @rcapizzano
  • 15. @rcapizzano
  • 16. Redefinirel “Trafico” @rcapizzano
  • 17. @rcapizzano
  • 18. Ahora es su turno... @rcapizzano

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