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Channel Partner Program
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Embarcadero Technologies offers channel partners Industry Leadership – With more than three
million users in thousands of companies and
a unique opportunity for success, combining organizations worldwide, Embarcadero leads the
professional grade database tools and IDE’s with market with a best-in-class software tools portfolio
a program built to accelerate time-to-market, spanning all major platforms, frameworks, and
programming languages.
expand market reach, enable
cross-selling multiple Why Embarcadero?
product lines and delivery
Product Excellence – A reputation for product Financial Stability – Customers have
of best-in-class solutions. excellence is mirrored by the numerous enabled Embarcadero to achieve fifty-
readership, editorial, analyst, and corporate four straight quarters of profitability. Our
awards that Embarcadero consistently wins. financial stability ensures that we can
Continual reinvestment in R&D ensures regular continue making the necessary R&D and
updates to products and response to customer support investments that will further our
requirements results in an ever-increasing and customers’ success.
loyal customer base.
Our Offering
Embarcadero empowers software developers and database professionals with award-winning tools to design, build, optimize, and run software
applications and databases across multiple platforms and programming languages.
Rapid Application Development – Embarcadero® RAD Studio, Embedded and Workgroup Databases – InterBase® SMP BlackfishSQL®
,
Delphi®, C++Builder®, Delphi Prism™ • Database Management and Monitoring – DBArtisan®, Rapid SQL®,
• Web Development – 3rdRail™, TurboRuby®, Delphi® for PHP Embarcadero® Change Manager™
• Java™ Development – JBuilder® • Design and Architecture – ER/Studio®, Embarcadero® EA/Studio™,
• Application Optimization – Embarcadero J Optimizer ® ™ ER/Studio® Enterprise Portal, Embarcadero® Schema Examiner™
• Tuning and Performance – Embarcadero® DB Optimizer™,
Embarcadero® Performance Center™
Our PrOgram
Embarcadero’s Channel Partner Program
Partner Engagement is designed Sales Benefits provide partners Marketing Benefits provide Technical Benefits provide partners
to equip partners with the tools with the tools and programs partners with the tools, resources, with pre- and post-sales technical
and information needed to work required to close new business and programs necessary to information and assistance needed
effectively and communicate opportunities and to achieve achieve go-to-market and business to achieve and maintain customer
efficiently with Embarcadero. mutual financial success. development objectives. satisfaction.
• Dedicated Channel Manager • Joint Business Planning • Online Partner Directory • Pre-Sales Support – Partners are
– All partners have a designated – The Channel Manager will – Partner profiles are included in provided with pre-sales support
Embarcadero Channel Manager work closely with the partner Embarcadero’s partner directory as needed to bring license deals
who works with partners on day to strategically align the available from its corporate to closure.
to day activities and is the conduit Embarcadero products with the web site.
to additional resources, technical, partner’s and Embarcadero’s • Online Forums & Technical
sales, marketing etc. as required business development objectives. • Marketing Resources – Marketing Documentation – Online benefits
tools such as logo usage include resources rich in product
• Partner Portal – Partners have • Sales Tools & Training – Partners guidelines, product descriptions, information and knowledge
access to a partner-exclusive web- have access through the screenshots, customer lists, case including a searchable Knowledge
based portal that provides sales partner portal to the sales tools, studies and white papers are Base, Discussion Forums and
tools, marketing resources, and competitive intelligence and available to partners through the Technical Documentation.
technical information. training needed to effectively Partner Portal.
position and sell Embarcadero • Beta Product Program – Partners
products. • Press Releases & Customer are eligible to participate in our
Success Stories – Embarcadero Beta Product Program, which
• Product Trials – Extended actively works with partners to provides partners with the
software keys are available publicize joint product, market opportunity to provide feedback
for partners for internal use and customer success through on user experience prior to
for training and customer public relations activities and products becoming generally
demonstrations. development of customer success available, and gives partners
stories. hands-on experience with new
products and product versions.
For additional information about Embarcadero’s Channel Partner Program,
please contact the Partner Program Team at partnerprogram@embarcadero.com