How to access Global Markets for GIP growth in MNC's?
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How to access Global Markets for GIP growth in MNC's?

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    How to access Global Markets for GIP growth in MNC's? How to access Global Markets for GIP growth in MNC's? Document Transcript

    •   How  to  access  global  markets  for  GIP  growth  in  MNCs?  Defining  companies  AIESEC  International  can  work  with:  1.  Why  is  this  important?    Global   exchange   products   are   for   large   scale   multinational   companies   (MNCs).   As   it   is   easy   for   a  company   to   work   across   borders   and   be   considered   an   MNC   we   need   to   define   the   type   of   MNC’s   AI  can  approach  to  become  a  global  exchange  partner.    This  creates  AI’s  market  for  global  products.    2.  Large  Scale  MNC  Definition:      AI  can  approach  MNCs,  which  fulfill  the  following  criteria:   1. Company  is  referred  to  as  a  MNC  in  an  objective  public  source   2. Company  has  significant  operations  in  over  10  countries   3. Company  either  has  over  10.000  employees  or  has  a  revenue  over  500  million  euros  Global  prospect  list:  1. What  is  this?  This  list  publishes  the  companies  that  AI  is  approaching  in  the  coming  term  to  sell  global  products.  2. Why  is  this  important?  From   the   large   scale   MNC   market   it   would   be   useful   for   entities   to   know   which   companies   AI   is  looking  to  work  with  at  a  global  level.  This  allows  for  collaboration  between  entities  and  AI  in  selling  both   global   and   national   products.     This   list   is   not   created   to   restrict   countries   in   any   way   from  approaching  these  companies.  3.  How  does  the  prospect  list  work  Entity  can…   On  the  Active   On  the  Inactive   Not  on  the   Prospect  List   Prospect  List   Prospect  List  sell  GIP  to  company:   Yes     Yes   Yes  sell  national  partnership  products  to  company:   Yes   Yes   Yes  request  co  sales  with  AI  to  a  company:       Yes   Yes   No  AI  can…   On  the  Active   On  the  Inactive   Not  on  the   Prospect  List   Prospect  List   Prospect  List  sell  GEP  products  in  an  entity’s  market    directly   Yes     No   No  if  it  is:  request  co  sales  with  an  entity:   Yes   Yes   No    4.  How  is  this  list  created   1. Each  year  AI  creates  an  active  prospect  list  that  fit  the  large  scale  MNC  definition  (maximum   500   companies).   All   other   companies   that   meet   this   description   that   AI   has   researched   on   falls  into  the  inactive  prospect  list.     2. In  the  case  AI  is  approached  or  referred  to   by  a  company  on  the  reserve  list,  AI  is  allowed  to   follow  up  on  that  lead.  Recommendations  to  AI:  We   suggest   the   prospect   list   including   the   following   categories   in   order   to   provide   the   clear  information  to  countries  related.  Global  ER  Principes  Strategic  Meeting  Output  –  Dec  2012  
    •   a. Company  name   b. The   priority   level   for   AI   to   approach   (How   eager   AI   want   to   raise   the   company   within   this   year)   c. Countries  AI  wants  to  co-­‐ordiante  with.     1. For  AI  to  check  their  internal  active  prospect  list  to  ensure  it  meets  the  large  scale  MNC   definition.     2. For  AI  to  publish  their  revised  active  prospect  list  for  12-­‐13   3. For  AI  to  create  an  overall  company  list  for  the  term  13-­‐14   4. For  AI  to  update  the  active  prospect  list  using  the  overall  company  list  and  the  prospect   list  guidelines  before  the  first  of  July  2013     5. For   AI   to   always   strive   for   co-­‐sales   regardless   if   the   company   is   a   current   partner,   prospect  or  neither  one  of  these  3.3  Recommendations  on  implementation  3.3.2  Recommendations  for  the  global  plenary     1. Legislate  type  of  companies  AI  can  access  in  the  market   2. Legislate  how    Global  ER  Principes  Strategic  Meeting  Output  –  Dec  2012