Health Literacy Outreach In A Hospital Library 2009


Published on

Health Literacy Outreach in a Hospital Library

Published in: Health & Medicine, Education
1 Like
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Health Literacy Outreach In A Hospital Library 2009

  1. 1. Health Literacy Outreach in a Hospital Library: Practice and Promotion UCLA Info Studies 448 Course: Information Literacy Instruction: Theory & Practice April 2009, Second Life Elisabeth Jacobsen Marrapodi, Library Services Director Trinitas Regional Medical Center Elizabeth, New Jersey http://
  2. 2. The Definition of Health Literacy <ul><li>What it is: </li></ul><ul><li>Health literacy is defined in Health People 2010 as: </li></ul><ul><ul><li>&quot; The degree to which individuals have the capacity to obtain , process , and understand basic health information and services needed to make appropriate health decisions &quot;. </li></ul></ul><ul><ul><li> </li></ul></ul>
  3. 3. Why Health Literacy is Important? <ul><li>It affects people’s ability to effectively manage their health care on many levels. </li></ul><ul><li>Examples: </li></ul><ul><ul><ul><li>Difficulties in finding health care providers and services </li></ul></ul></ul><ul><ul><ul><li>Filling out forms </li></ul></ul></ul><ul><ul><ul><li>Communicating personal and health information with providers </li></ul></ul></ul><ul><ul><ul><li>Managing chronic disease management </li></ul></ul></ul><ul><ul><ul><li>Understanding the relationship between lifestyle choices and health outcomes </li></ul></ul></ul><ul><ul><ul><li>Not knowing or recognizing signs when to seek medical care </li></ul></ul></ul><ul><ul><ul><li>Not understanding or misunderstanding medical terminology </li></ul></ul></ul><ul><ul><ul><li>Note : even those with advanced literacy skills can feel overwhelmed by health care information. </li></ul></ul></ul>
  4. 4. Health Literacy also includes being able to understand… <ul><li>instructions on prescription drug bottles </li></ul><ul><li>medical education brochures </li></ul><ul><li>doctor's directions and consent forms </li></ul><ul><li>Low health literacy affects the patient’s ability to make informed health care decisions </li></ul>
  5. 5. The numbers <ul><ul><li>Only 12% of adults have Proficient health literacy : </li></ul></ul><ul><ul><ul><li>9 out of 10 adults may lack health literacy skills needed to manage their health care! </li></ul></ul></ul><ul><ul><li>14% of adults have Below Basic health literacy : </li></ul></ul><ul><ul><li>30 million people! </li></ul></ul><ul><ul><li>Source: </li></ul></ul>
  6. 6. Economic Impact <ul><li>The estimated additional health care expenditures due to low health literacy skills are about $73 billion** </li></ul><ul><li>Source: Health Literacy Fact Sheet, </li></ul><ul><li>** 1998 health care dollars </li></ul>
  7. 7. Skills needed for Health Literacy <ul><li>Patients and family often need to process complex information. </li></ul><ul><li>In order to accomplish Health Literacy, individuals may need to be: </li></ul><ul><li>Visually literate: </li></ul><ul><ul><li>able to understand graphs or other visual information </li></ul></ul><ul><ul><li>Computer literate: </li></ul></ul><ul><ul><li>able to operate a computer </li></ul></ul><ul><li>Information literate: </li></ul><ul><ul><li>able to obtain and apply relevant information </li></ul></ul><ul><li>Numerically or computationally literate: </li></ul><ul><ul><li>able to calculate or reason numerically </li></ul></ul><ul><ul><li>** Language literate </li></ul></ul><ul><ul><ul><li>Able to understand medical terminology </li></ul></ul></ul>
  8. 8. It’s more than reading or “plain language”! <ul><li>Health literacy is not simply about the ability to understand the written word </li></ul><ul><li>HL requires a complex group of reading, listening, analytical, and decision-making skills </li></ul><ul><li>plus the ability to apply these skills to health situations </li></ul>
  9. 9. Starting Points: Your Community & Customer Base
  10. 10. Our Consumer Health Outreach Program <ul><li>What it offers: </li></ul><ul><li>Consumer – Librarian information partnership </li></ul><ul><li>Confidentiality </li></ul><ul><li>Professionally prepared </li></ul><ul><li>Quality information </li></ul><ul><li>No charge for services </li></ul><ul><li>Reduces stress </li></ul><ul><li>Choice of convenient delivery options </li></ul><ul><li>Customers are advised to discuss information with their health care providers </li></ul><ul><li>NOTE: Librarian does not diagnose, interpret the literature or engage in personal discussion about search topic with customer </li></ul>
  11. 11. Library Website & Customer Service <ul><li>Think like a consumer! </li></ul><ul><li>Location, location, location </li></ul><ul><li>Don’t get buried in text </li></ul><ul><li>Easy to navigate </li></ul><ul><li>Consider needs of all your customers </li></ul><ul><li>Get feedback! </li></ul>
  12. 12. Offer Customers Multiple Gateways
  13. 13. Website design: Mix it up
  14. 14. <ul><li>Tips: </li></ul><ul><li>Your Library’s Website: One Stop Shopping </li></ul><ul><ul><li>Offer links from library’s website, such as MedlinePlus, WebMD, Pubmed, health care organizations, government sites, medical dictionary, etc </li></ul></ul><ul><ul><li>Link out to & be linked with internal departments for customer convenience, such as Cancer Center, Women’s Health, Pediatrics, Family Practice, CME etc </li></ul></ul><ul><ul><li>Offer information & resources in other languages </li></ul></ul><ul><ul><li>Promote Your Health Literacy Outreach Programs </li></ul></ul><ul><ul><ul><li>The PR dept is your best friend </li></ul></ul></ul><ul><ul><ul><li>Promote your library’s programs & outreach </li></ul></ul></ul><ul><ul><ul><ul><li>In house newsletters & local newspapers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Reach out to schools, organizations, groups </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Library’s website </li></ul></ul></ul></ul>
  15. 15. <ul><ul><ul><li>Leave the Ivory Tower! </li></ul></ul></ul><ul><ul><ul><li>Community Health Fairs </li></ul></ul></ul><ul><ul><ul><li>Teach Hands-on Workshops </li></ul></ul></ul><ul><ul><ul><ul><li>Professional staff: clinical & administrative </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Community </li></ul></ul></ul></ul><ul><ul><ul><li>Speakers Bureau: present to community organizations & groups </li></ul></ul></ul><ul><ul><ul><li>Examples: </li></ul></ul></ul><ul><ul><ul><li>“ Complimentary & Alternative Medicine: Facts & Fiction” </li></ul></ul></ul><ul><ul><ul><li>“ Tips & Tools for Finding Quality Online Medical Information ” </li></ul></ul></ul><ul><ul><ul><li>Desired Outcomes </li></ul></ul></ul><ul><ul><ul><ul><li>Consumer & Clinical education & awareness </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Community will seek out your library first as a trusted resource for their healthcare information </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Brand awareness for your library & institution </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Measurement tools: </li></ul></ul></ul></ul><ul><ul><ul><ul><li>* Online surveys </li></ul></ul></ul></ul><ul><ul><ul><ul><li>* Feedback form attachments </li></ul></ul></ul></ul>
  16. 16. The Global Village: Reach Out Beyond Your RL Library Walls: Health Literacy Programs & Projects for your institution, Health Info Island, etc
  17. 17. For more information: <ul><li>Resources </li></ul><ul><li>Health Literacy Improvement: http:// </li></ul><ul><li>Medline Plus: Health Literacy: </li></ul><ul><li>AHRQ Report— Literacy and Health Outcomes (2004): http:// </li></ul><ul><li>Healthy People 2010 (2000): http:// </li></ul><ul><li>Healthy People 2010 Health Literacy Action Plan— Communicating Health: Priorities and Strategies for Progress (2003): </li></ul><ul><li>IOM Report— Health Literacy: A Prescription To End Confusion (2004): http:// =19723 </li></ul><ul><li>NIH Improving Health Literacy Web page: </li></ul><ul><li>NIH/AHRQ program announcements—Understanding and Promoting Health Literacy: ; </li></ul><ul><li>Prevention: A Blueprint for Action (2004): http:// /health/blueprint/ </li></ul><ul><li>NLM Bibliography—Understanding Health Literacy and Its Barriers (2004): http:// </li></ul><ul><li>CDC— Scientific and Technical Information: Simply Put : http:// </li></ul>
  18. 18. Thank you <ul><li>Any questions? </li></ul>