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Commuter solutions_ElyseMarr

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  • 1. Calming  the  Commuters  in  Your   Company     Helping  Your  Employees  come   relaxed  and  leave  relaxed.    
  • 2. Commuter   Health   Stats  
  • 3. Facts  on  Commuters  and  Health  •  BusinessWeeks  Research  Services  (2007)   Impact  of  CommuGng  on  Employees:  How   Commuter  Benefits  Can  Help                            hKp://www.transitcenter.com/uploadedFiles/Transit_Resources/IndustryInformaGon/2008_Business_Week_Survey.pdf.pdf    
  • 4. 2  components  to  implement   “calming  commuter’s  club”  •  1)  Dissemina(on  method  throughout   company,  and  measurement  for  financial   and  health  assessment.    •  2)  Calming  Technologies/Prac(ces  for   people  to  use  on  their  commute    
  • 5. Types  of  intervenGon  for  commuters  •  WE  are  NOT  creaGng  a  Behavior  Change  to  take  public   transit  (destress  is  an  outcome  of  it)      •  WE  ARE  trying  to  reduce  Stressing  in  the  duraGon  of   their  commute,  whatever  type  of  commute  they  take.    •  How  might  we…  design  calming  tech  on  all  three  types   of  these  commutes?  (what  is  an  appropriate  soluGon   –  Personal  car   –  Train  or  bus   –  Bike  or  Walk    
  • 6. Helping  Employer  create  the  right   Benefit  Packages  •  “Edenred  provides  solu-ons  that  promote   personal  well-­‐being  and  organiza-onal  efficiency”   –  White  label  plaYorm,  WiredCommute  uses  Third  Party   Administrators  to  offer  a  comprehensive  and   compliant  commuter  benefit  program  under  their   exisGng  brand    •  TransitChek:  Benefit  package,  making  commuter   benefits,  easy,  convienient,  %  financially     rewarding      hKp://www.edenredusa.com/commuter.html  
  • 7. ExisGng  White  Label  SoluGons:  For  Company   Wide  Commuter  Benefits  programs    •  Greenyour.com:    “Steps  to  Green  your  staff  commu-ng.”      Ways  to  implement  a  public  incenGve  program  in  company,  with  focus  is  on   environmental  reasons.  Health  of  the  planet,  not  the  health  of  the  employees.   Structure  is  focused  on  the  people,  but  the  implementaGon  plan  within  the      •  commuterchoice.com:  “Linking  Employers  and  Transporta-on  Providers”      AssociaGon  for  commuter  transportaGon  (ACT)  non-­‐profit  organizaGon  is  a  third   party  that  gives  resources  to  employers  to  tailor  programs  their  company’s   commuter  package  for  with  service  providers  in  local  areas  to  implement   transportaGon  soluGons.  Focused  on  financial  benefits.  Small  porGon  on   technology  trends  to  change  the  nature  of  commute  and  demand.  Service  is   available  across  USA.    
  • 8. •  Ranked  3rd  to  intell  and  mircosob,   b/c  did  not  have  the  diverse   commuter  package     •  BUT  Google  has  the  Hype  and   Success  story  about  corporate   commutes  because  it’s  goal  was   different:  Google  focuses  on   CONVIENCE  for  their  workers   (closer  to  health  and  stress  of   workers)     •  “it  has  changed  the  quality  of  my   life”  45  yr  old  sobware  engineer,   commuGng  from  SF  to  Silacon   Valley   •  Extends  from  Concord  (54  mi   north)  to  Santa  Cruz  (38  mil  south)   •  Starts  at  5:05  am,  evening  cycle   starts  3:40-­‐10:40,  picking  up  every   15  minutes.     •  Affects  employee  choice  on  where   to  live:  traffic  is  the  #  1  convern   for  Bay  area’s  residents  for  the   10th  year  in  a  row    (Google’s  Buses  Help  It’s  Workers  Beat  the  Rush,  March  2007:hKp://www.nyGmes.com/2007/03/10/technology/10google.html?pagewanted=2)  
  • 9. Mindfulness:     ExisGng  Calming  ALen(on  focused  on  self    regardless  of  place   SoluGons   Control  your  reac(on    to  your  current  situa(on   The  Many  List  of  “Ways  to   De-­‐stress  your  Commute”    Ac(vely  engage  of   From  Bloggers      the  passing  environment   The  Personalized  Playlist     around  you     Get  Comfortable:  change   clothes,  clean  car     Leave  Slightly  later  or   Leave  Earlier     Choose  a  scenic  route     PracGce  breathing   A  iphone  game  that  Mayo  Clinic  Health  SoluGons:       Roll  your  shoulders  and   uses  your  locaGon  as  MeditaGon  PracGces  on  Your  ipod  from   move  neck  around    by  mRemedy.    Includes  breathing  and   the  scenario  for  your  relaxing  techniques  with  beach  scene.   game.  On  your  “Healing  thoughts”  that  can  be  shared   commute,  kill  the  in  other  social  media.       zombies  around  you.      
  • 10. Serenity  to  go:  Calming  Techniques  for   your  hecGc  life  –  Mina  Halmiton     •  Book  2001:  A  series  of   triggers  in  a  typical  “on   the  go”  person’s  day  to   start  breathing  Gps,   postures,  mindfulness–   from  your  morning   shower,  to  behind  the   wheel,  to  post  commute   relaxaGon.