Facts on Commuters and Health • BusinessWeeks Research Services (2007) Impact of CommuGng on Employees: How Commuter Beneﬁts Can Help hKp://www.transitcenter.com/uploadedFiles/Transit_Resources/IndustryInformaGon/2008_Business_Week_Survey.pdf.pdf
2 components to implement “calming commuter’s club” • 1) Dissemina(on method throughout company, and measurement for ﬁnancial and health assessment. • 2) Calming Technologies/Prac(ces for people to use on their commute
Types of intervenGon for commuters • WE are NOT creaGng a Behavior Change to take public transit (destress is an outcome of it) • WE ARE trying to reduce Stressing in the duraGon of their commute, whatever type of commute they take. • How might we… design calming tech on all three types of these commutes? (what is an appropriate soluGon – Personal car – Train or bus – Bike or Walk
Helping Employer create the right Beneﬁt Packages • “Edenred provides solu-ons that promote personal well-‐being and organiza-onal eﬃciency” – White label plaYorm, WiredCommute uses Third Party Administrators to oﬀer a comprehensive and compliant commuter beneﬁt program under their exisGng brand • TransitChek: Beneﬁt package, making commuter beneﬁts, easy, convienient, % ﬁnancially rewarding hKp://www.edenredusa.com/commuter.html
ExisGng White Label SoluGons: For Company Wide Commuter Beneﬁts programs • Greenyour.com: “Steps to Green your staﬀ commu-ng.” Ways to implement a public incenGve program in company, with focus is on environmental reasons. Health of the planet, not the health of the employees. Structure is focused on the people, but the implementaGon plan within the • commuterchoice.com: “Linking Employers and Transporta-on Providers” AssociaGon for commuter transportaGon (ACT) non-‐proﬁt organizaGon is a third party that gives resources to employers to tailor programs their company’s commuter package for with service providers in local areas to implement transportaGon soluGons. Focused on ﬁnancial beneﬁts. Small porGon on technology trends to change the nature of commute and demand. Service is available across USA.
• Ranked 3rd to intell and mircosob, b/c did not have the diverse commuter package • BUT Google has the Hype and Success story about corporate commutes because it’s goal was diﬀerent: Google focuses on CONVIENCE for their workers (closer to health and stress of workers) • “it has changed the quality of my life” 45 yr old sobware engineer, commuGng from SF to Silacon Valley • Extends from Concord (54 mi north) to Santa Cruz (38 mil south) • Starts at 5:05 am, evening cycle starts 3:40-‐10:40, picking up every 15 minutes. • Aﬀects employee choice on where to live: traﬃc is the # 1 convern for Bay area’s residents for the 10th year in a row (Google’s Buses Help It’s Workers Beat the Rush, March 2007:hKp://www.nyGmes.com/2007/03/10/technology/10google.html?pagewanted=2)
Mindfulness: ExisGng Calming ALen(on focused on self regardless of place SoluGons Control your reac(on to your current situa(on The Many List of “Ways to De-‐stress your Commute” Ac(vely engage of From Bloggers the passing environment The Personalized Playlist around you Get Comfortable: change clothes, clean car Leave Slightly later or Leave Earlier Choose a scenic route PracGce breathing A iphone game that Mayo Clinic Health SoluGons: Roll your shoulders and uses your locaGon as MeditaGon PracGces on Your ipod from move neck around by mRemedy. Includes breathing and the scenario for your relaxing techniques with beach scene. game. On your “Healing thoughts” that can be shared commute, kill the in other social media. zombies around you.
Serenity to go: Calming Techniques for your hecGc life – Mina Halmiton • Book 2001: A series of triggers in a typical “on the go” person’s day to start breathing Gps, postures, mindfulness– from your morning shower, to behind the wheel, to post commute relaxaGon.