Social media workshop


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Social media workshop

  1. 1. Social Media Workshop
  2. 2. Is Social Media a Fad?
  3. 3. Introduction to• There are almost 1 billion global users on Facebook• Facebook is publicly traded as of 2 weeks ago Facebook recently acquired Instagram for $1 billion dollars.
  4. 4. Personal Accounts vs. Business Pages Facebook• Personal: People • Posts about your friends, family, hobbies, etc. • Join groups • Admin • Privacy Settings• Pages: Business, Organization, Product, Public Figure, Artist, Band, Causes • Posts about the business to build closer relationship with the audience/customer • SEO – ranking your FB page on search engines • Add tabs
  5. 5. Introduction to• Twitter is a microblogging site of 140 characters• Has over 400,000,000 active users and will soon be reaching half a million users• Hashtags (#) are used to categorize or search• Trending topics change by the minute by what the world thinks is interesting or worth talking about
  6. 6. Setting Up Your Account
  7. 7. Demographic
  8. 8. Followers 1. Find friends on Twitter 2. Add a Twitter link to your Facebook, LinkedIn, website/blog, business cards, flyers and email signature 3. Follow people who follow you 4. Interact with people that influence the people you want to follow
  9. 9. Tweets1. Use hashtags (#) to help spread information as well as organize it2. Ask for retweets (RT)3. Add links – short URLs, bit.ly4. Interesting, informative, DEALS5. Post photos (twitpics)6. Examples of good tweets: 1. $20 off #RainBird irrigation products to all of our Twitter followers from now through July 4th, 2012. R/T 2. Today we’re having a training with @RainBirdCorp representative. Join us for #landscapechat this Wednesday.
  10. 10. Privacy Settings Privacy
  11. 11. Introduction to• As of March 31, 2012, LinkedIn operates the world’s largest professional network on the Internet with 161 million members in over 200 countries and territories.• Like Facebook, LinkedIn is publicly traded• More than 2 million companies have LinkedIn Company Pages.• Hiring platform for businesses• Upgrade your account: click here
  12. 12. What is LinkedIn?
  13. 13. Setting up your LinkedIn Account LinkedIn Sign upAdd yourinformation
  14. 14. Build Your Profile
  15. 15. LinkedIn Tips• Sync your LinkedIn with Twitter• Join or create a group• Ask for endorsements from clients, past employers, bosses, coworkers, etc.• Add connections + follow companies (Hydro-Scape)
  16. 16. Follow Companies
  17. 17. How to Join Groups
  18. 18. Apps To Download to Your Phone • Facebook • Twitter • LinkedIn • Facebook Messenger
  19. 19. Email Marketing• Email marketing makes it easy for you to connect with your customers, and for your customers to share your message with their networks.• The more customers spread the word about your business, the more you grow
  20. 20. How to add 21st century emailsignature using Outlook
  21. 21. • Create list• Send list to marketing department• Send ideas, events, photos, etc. for email content• Request for it to be social share/link• Review reports with marketing department
  22. 22. Q&A
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