Broadcast overview updated


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Broadcast overview updated

  1. 1. emarsys BroadcastThe most powerful email platform on the market<br />Enterprise Email Marketing Solutions and Services <br />
  2. 2. “<br />”<br />emarsys send more than 500 million messages per month <br />for eBay<br />emarsys COMPANY PROFILE<br />
  3. 3. About emarsys<br />Facts & Figures<br /><ul><li>11 Years of email marketing experience
  4. 4. Expert staff in London, Vienna, Munich, Berlin, Zurich, </li></ul> Hong Kong and Paris<br /><ul><li>600+ customers, 8000+ active users, 50+ countries
  5. 5. 2.5 + billion emails sent every month
  6. 6. No more than 18 Accounts Managers/ account</li></li></ul><li>Selected Clients<br />
  7. 7. emarsys Broadcast: Unique Benefits<br />CRM or Other Database Sources<br />Content Sources<br /><ul><li>Market leading email broadcasting solution
  8. 8. Built for virtually unlimited scalability and performance:
  9. 9. Import 10 million contacts in 4 minutes
  10. 10. Send up to 7 million personalised emails per hour per account
  11. 11. Extensively analyse and display response in real time
  12. 12. Plugs into their existing in-house data systems:
  13. 13. CRM, Content Management,
  14. 14. Campaign Management, Web
  15. 15. Analytics, ERP, etc.
  16. 16. Sends email campaigns in 37 languages, worldwide, in regional time zone most appropriate for customers</li></ul>Manual or automated<br />Response Data<br />GUI<br />API<br />
  17. 17. “<br />We selected emarsys because of their strong technology offering and expertise in email deliverability. We have a member base of 2 million and need to ensure we email our Sales Reminders to the whole list in minutes not hours. Since moving to emarsys we have had the ability to accelerate our campaigns to send to everyone on the list in 15 minutes and have seen our open and click through rates greatly increase.<br />TolgaTatari, Chief Technology Officer<br />Markafoni<br />”<br />Integration principles<br />
  18. 18. Integration Example<br />Web<br />Data Warehouse<br />Analytics<br />Web<br />CSV<br />Analytics<br />Ecommerce<br />Ecommerce<br />Offline<br />Offiline<br />Behaviour Data<br />
  19. 19. Integration example<br />White Label Dating<br /><ul><li>4000 + websites
  20. 20. 3000 + profiles</li></li></ul><li>Complete Automation<br />Dynamic content<br />White Label Dating<br />1-to-1 content<br />Dynamic content<br />
  21. 21. “<br />”<br />MajaSpaltenstein, Product Manager, <br />Homegate<br />CAMPAIGN TYPES<br />
  22. 22. Data Driven Content Integration<br />Data Warehouse<br />Wish list<br />$$Wishlist2$$<br />$$ Description2$$<br />$$Wishlist1$$<br />$$ Description2$$<br />Stock Level<br />$$Wishlist1$$<br />$$ Description2$$<br />$$Wishlist2$$<br />$$ Description2$$<br />Date from last purchase<br />Results:<br /><ul><li>Unique open rate – 58,1%
  23. 23. Total open rate – 128,4%
  24. 24. Unique click rate – 29%
  25. 25. Total click rate – 42,8%</li></ul>UVC<br />Unique Voucher Code<br />
  26. 26. CRM Campaigns<br />Abandoned Shopping Cart email<br />Reengagement<br />email<br />Upsell<br />email<br />Data Warehouse<br />Last purchase date<br />Incomplete Purchase<br />Category purchase<br />Related products<br />Category purchase<br />
  27. 27. Content via Interface<br />
  28. 28. UNIQUE FEATURES<br />
  29. 29. Automated Split-Run Testing<br />Automated split-run testing<br />Test From Name, Subject Line or Banners and content, automatically with full real-time reporting<br />
  30. 30. Launch Management<br />Flexible user rights management<br />Create an unlimited number of customised roles with a comprehensive list of corresponding values for as many users within your company as needed.<br />Campaign sign-off and approval<br />Automatically send your ready-to-launch campaign for content and creative sign-off to a designated approver, as many as necessary.<br />API<br />Achieve full content automation, campaign creation and database synchronisation remotely.<br />
  31. 31. Record Speed of Data Import<br /><ul><li> emarsys Broadcast provides the industries fastest upload times for data.
  32. 32. A database of c. 10,000,000 can be upload in less than 5 minutes
  33. 33. This is an example of data imports into emarsys Broadcast with a view of the import time.
  34. 34. 988,793 email addresses are added in 1 minute 50 seconds.</li></li></ul><li>Single Account to Manage Multiple Projects<br /><ul><li> Single, simple interface
  35. 35. Totally customisable
  36. 36. projects
  37. 37. domains
  38. 38. users</li></ul>– without additional cost<br />
  39. 39. “<br />We especially like emarsys' ability to measure campaign responses in great detail. Thus we're able to constantly improve our newsletter service and increase our click-through-rates.<br />Martin Unterkircher, Marketing E-Commerce,<br />Zurich Insurance<br />”<br />REPORTING AND ANALYTICS<br />
  40. 40. Reporting within the Platform<br />
  41. 41. Global Inbox Deliverability Monitoring<br />