Your SlideShare is downloading. ×
Broadcast overview updated
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Broadcast overview updated

546
views

Published on

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
546
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. emarsys BroadcastThe most powerful email platform on the market
    Enterprise Email Marketing Solutions and Services
  • 2.

    emarsys send more than 500 million messages per month
    for eBay
    emarsys COMPANY PROFILE
  • 3. About emarsys
    Facts & Figures
    • 11 Years of email marketing experience
    • 4. Expert staff in London, Vienna, Munich, Berlin, Zurich,
    Hong Kong and Paris
    • 600+ customers, 8000+ active users, 50+ countries
    • 5. 2.5 + billion emails sent every month
    • 6. No more than 18 Accounts Managers/ account
  • Selected Clients
  • 7. emarsys Broadcast: Unique Benefits
    CRM or Other Database Sources
    Content Sources
    • Market leading email broadcasting solution
    • 8. Built for virtually unlimited scalability and performance:
    • 9. Import 10 million contacts in 4 minutes
    • 10. Send up to 7 million personalised emails per hour per account
    • 11. Extensively analyse and display response in real time
    • 12. Plugs into their existing in-house data systems:
    • 13. CRM, Content Management,
    • 14. Campaign Management, Web
    • 15. Analytics, ERP, etc.
    • 16. Sends email campaigns in 37 languages, worldwide, in regional time zone most appropriate for customers
    Manual or automated
    Response Data
    GUI
    API
  • 17.
    We selected emarsys because of their strong technology offering and expertise in email deliverability. We have a member base of 2 million and need to ensure we email our Sales Reminders to the whole list in minutes not hours. Since moving to emarsys we have had the ability to accelerate our campaigns to send to everyone on the list in 15 minutes and have seen our open and click through rates greatly increase.
    TolgaTatari, Chief Technology Officer
    Markafoni

    Integration principles
  • 18. Integration Example
    Web
    Data Warehouse
    Analytics
    Web
    CSV
    Analytics
    Ecommerce
    Ecommerce
    Offline
    Offiline
    Behaviour Data
  • 19. Integration example
    White Label Dating
    • 4000 + websites
    • 20. 3000 + profiles
  • Complete Automation
    Dynamic content
    White Label Dating
    1-to-1 content
    Dynamic content
  • 21.

    MajaSpaltenstein, Product Manager,
    Homegate
    CAMPAIGN TYPES
  • 22. Data Driven Content Integration
    Data Warehouse
    Wish list
    $$Wishlist2$$
    $$ Description2$$
    $$Wishlist1$$
    $$ Description2$$
    Stock Level
    $$Wishlist1$$
    $$ Description2$$
    $$Wishlist2$$
    $$ Description2$$
    Date from last purchase
    Results:
    • Unique open rate – 58,1%
    • 23. Total open rate – 128,4%
    • 24. Unique click rate – 29%
    • 25. Total click rate – 42,8%
    UVC
    Unique Voucher Code
  • 26. CRM Campaigns
    Abandoned Shopping Cart email
    Reengagement
    email
    Upsell
    email
    Data Warehouse
    Last purchase date
    Incomplete Purchase
    Category purchase
    Related products
    Category purchase
  • 27. Content via Interface
  • 28. UNIQUE FEATURES
  • 29. Automated Split-Run Testing
    Automated split-run testing
    Test From Name, Subject Line or Banners and content, automatically with full real-time reporting
  • 30. Launch Management
    Flexible user rights management
    Create an unlimited number of customised roles with a comprehensive list of corresponding values for as many users within your company as needed.
    Campaign sign-off and approval
    Automatically send your ready-to-launch campaign for content and creative sign-off to a designated approver, as many as necessary.
    API
    Achieve full content automation, campaign creation and database synchronisation remotely.
  • 31. Record Speed of Data Import
    • emarsys Broadcast provides the industries fastest upload times for data.
    • 32. A database of c. 10,000,000 can be upload in less than 5 minutes
    • 33. This is an example of data imports into emarsys Broadcast with a view of the import time.
    • 34. 988,793 email addresses are added in 1 minute 50 seconds.
  • Single Account to Manage Multiple Projects
    – without additional cost
  • 39.
    We especially like emarsys' ability to measure campaign responses in great detail. Thus we're able to constantly improve our newsletter service and increase our click-through-rates.
    Martin Unterkircher, Marketing E-Commerce,
    Zurich Insurance

    REPORTING AND ANALYTICS
  • 40. Reporting within the Platform
  • 41. Global Inbox Deliverability Monitoring

×