Google Trends for understanding any business success around the trending updates, keywords ideas, marketing strategic plan, business forecasting and more.

1. www.emarketeducation.in

2. Content
• What is Google Trends?
• Benefits of Google Trends
• Importance of Google Trends in SEM
• Working with Google Trends
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3. What is Google Trends?
Derived from Google’s search data, Trends is a numeric/historic
representation of the relative volume of searches made on
Google. It creates indexes that show trending instead of actual
volume (a big difference between Trends and Keyword Planner);
this data can be mined for actionable insights you just can’t get
from Keyword Planner.
or
Google Trends is a helpful tool that can help you understand
search patterns at a global, national or local level, as well as
trending searches and the most popular searches in various
categories ranging from different industry like apparel brands &
retailers, blogs and car companies and many more.
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4. Benefits of Google Trends
 The Power of Visual Presentation:
One of the biggest differences in regards to Google Trends is that you will
not see “static” and generic information, but rather how popular the term
has been over the past few years. We can think of this as the “evolution” of
a keyword or key phrase. As all of this data is provided to you in an easy-to-
read graphical format, you can quickly determine which terms are getting
the most hits and which ones have faded off of the radar.
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5. Benefits of Google Trends
 Interactivity is Key:
These are replaced by colour-coded graphs, bar charts and even
interactive maps which will show you the countries that employ
a certain term the most. As opposed to statistics and
percentages, you can enjoy a real “visual” feel. What may have
taken you a great deal of time to interpret can now be
understood in a matter of seconds.
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6. Benefits of Google Trends
 Relative Popularity:
Another interesting fundamental in Google Trends is that you are able
to see particular popularity of a term over time. By knowing which are
the most popular during a relative time frame, you will be able to
better increase your exposure within the search engine. More targeted
keywords naturally equate to a greater number of inbound hits to your
website.
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7. Benefits of Google Trends
 Knowing Your Competitors:
• Another attribute of Google Trends is that you will be able to view the
popularity of your competitors over time. Google Trends gives you the
clarity and the insight that are both necessary to understand how you
stack up in comparison to others within your marketplace. In this past,
this would have been quite time consuming while the results would be
intuitive at best. If you are interested in developing a better
understanding of your audience and competitors, Google Trends is an
excellent tool to employ.
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8. Importance of Google Trends in SEM?
• Google Trends is a valuable tool for Search insights but don’t use it in
a vacuum; it’s best when you in tandem with other online marketing
tools like SEMrush, AdWords and Google Analytics.
• You know all about your products and you’ve researched your
customer but you need to pair your knowledge with how people are
actually searching.
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9. Working with Google Trends
When performing a search on Google Trends, you have the
option to set four variables or parameters (default shown in
bold):
• Web Search – Image search – News Search – Product Search –
YouTube Search
• Worldwide – Option to choose a specific Country
• 2004-Present – Past 7 Days – 30 Days – 90 Days – 12 Months-
Choose a Year
• All Categories – Arts & Entertainment – Autos & Vehicles –
Beauty & fitness – Books & literature – Business & industrial –
Computers & electronics – Finance – Food & drink – Games
• Provide Real Time Data -
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10. You can compare up to five search terms or groupings at one time,
with up to 25 search terms in each grouping
For example:
• pen + pencil + paper (grouping 1)
• stapler + tape + notebook + ruler (grouping 2)
• eraser + paper clip (grouping 3)
By using the + sign between your search terms you are
telling Google that you want to include searches for pen
or pencil or paper.
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11. About Trends Graphs
When you search for a term on Trends, you will see a graph below the term showing its popularity over
time. Hover your mouse over the graph to examine different points on the graph.
• Numbers on the graph
The numbers on the graph reflect how many searches have been done for a particular term, relative to the
total number of searches done on Google over time. They don't represent absolute search volume
numbers, because the data is normalized and presented on a scale from 0-100. Each point on the graph is
divided by the highest point and multiplied by 100. When we don't have enough data, 0 is shown.
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12. Bars next to the chart
When comparing two or more items, bars appear next to the
chart. The bar height represents the average of all points on
the graph for that search term.
Downward sloping lines
A downward trending line means that a search term's
popularity is decreasing. It doesn't mean that the absolute, or
total, number of searches for that term is decreasing.
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14. Trends forecasts
When you look at a graph for a term over time, you’ll see the option to check
the Forecast box. This forecast shows how popular the term is expected to be
in the near future. These forecasts are only estimates, not exact predictions of
future values.
How forecasts are determined?
To predict the popularity of a term in the future, Trends looks at how many
people searched for that term in the past. Trends doesn’t take into account
the context of the search term or its category.
Why certain terms don’t have forecasts?
Trends doesn’t show forecasts for terms that are particularly difficult to
predict. Also, if a short time range is chosen for the term, it can be difficult for
Trends to generate enough data or history for the term you entered.
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16. 10 things Google Trends does that the Keyword Planner, and
most other keyword research tools, can’t do.
• Can return data that real people want to look at, regardless of their
affinity for data. All Google Trends reports are completed with a series
of vibrant, color-coded line graphs, bar graphs, and interactive maps
that can be downloaded and embedded with HTML into web pages --
not black and white lists of numbers.
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18. Shows relative popularity of a search term over time – not total search volume. The numbers given
are always relative to one another, the region, the time frame, and the highest point on the chart.
All numbers are shown normalized using a 1-100 scale with 100 considered peak search volume.
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19. Can be used to analyze a single query, or to generate an interactive line-graph that
compares up to five queries at a time.
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20. Retrieves data for queries reaching as far back as 2004, or can be set to show a specific
month-to-month date range or a pre designated option like “the last 7 days.” Date ranges
cannot be narrowed more specifically by weeks or days .
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21. Shows you where media coverage happened so you can see direct correlations between media coverage
and drops. Media coverage is designated with a capital latter above the time in which it was published,
and the title of the article and the publisher are both revealed when the mouse is hovered over the letter.
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22. Specifically does not include in its returned data repeated queries
from a single user over a short period of time.
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23. Groups together searches that it infers to mean the same thing, like misspellings
or even queries that refer back to the Trends query being searched without
directly mentioning it.
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24. Offers marketers insight into terms that show trending changes in consumer
interest. This rising related query data is different from the related query data
you see returned in other keyword research tools because it reflects terms that
have grown significantly in popularity over a given time period when compared
to a preceding time period – not just impartial current volume numbers.
Automatically shows 10 related searches in the web browser, but also offers the
option to download many more in a CSV format.
Gives marketers insight into the perceived health of their own brand, and the
health of their competitors’ brands, by retuning line graphs that map out the
popularity of navigational searches for brand names against time and against one
another.
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25. Conclusion:
So from all these we can conclude that basically Google Trends
helps to find out trending topics, and to compare trends
between different topics and keywords by breaking down trends
into country wise and also gives you peek of the ‘rising topics’
that you can use to get ahead of the keywords and find out what
specific topics are getting a lot of press and attention.
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