Online Marketing 101 presented by Matt Ramage

Summary Some Interesting Numbers Get in the Game Ways to Market Online Resources

Some Interesting Numbers

Get in the Game

Ways to Market Online

Resources

Interesting Numbers

Interesting Numbers

Interesting Numbers Source: comScore Media Metrix, US data, August 2007

Get in the Game Buy a domain name (healthinsuranceagent.com) Setup web hosting Use free tool or hire a web design company to build site Market site Costs Domain name: $12 per year Web hosting: $10 to 20 per month Web site costs: $600 to $3,000 Marketing: $400 to $1,000 per month

Buy a domain name (healthinsuranceagent.com)

Setup web hosting

Use free tool or hire a web design company to build site

Market site

Costs

Domain name: $12 per year

Web hosting: $10 to 20 per month

Web site costs: $600 to $3,000

Marketing: $400 to $1,000 per month

Get in the Game 5 reasons to start today 1. It takes time to come up organically for desired keywords 2. Search engines look at the age of your domain name 3. Your competition is online 4. Your potential customers are looking for your services 5. Low cost to free, easy to use, flexible, targeted and IT'S THE FUTURE!!!!

5 reasons to start today

1. It takes time to come up organically for desired keywords

2. Search engines look at the age of your domain name

3. Your competition is online

4. Your potential customers are looking for your services

5. Low cost to free, easy to use, flexible, targeted and

IT'S THE FUTURE!!!!

Ways to Market Online Local engines and directories Search engine optimization Pay per click advertising Website video marketing Blogging Local search engines Affiliate marketing Email marketing Social bookmarking Social media marketing Viral marketing Mobile phone advertising Create an industry profile Banner advertising Become an expert

Local engines and directories

Search engine optimization

Pay per click advertising

Website video marketing

Blogging

Local search engines

Affiliate marketing

Email marketing

Social bookmarking

Social media marketing

Viral marketing

Mobile phone advertising

Create an industry profile

Banner advertising

Become an expert

Ways to Market Online Start small Get listed in local directories and local search engines Pay per click advertising Follow leaders in your industry Start blogging Promote your web site in all your marketing collateral Track web traffic through free analytics

Start small

Get listed in local directories and local search engines

Pay per click advertising

Follow leaders in your industry

Start blogging

Promote your web site in all your marketing collateral

Track web traffic through free analytics

Ways to Market Online

Resources http://google.com/analytics http://google.com/alerts http://google.com/adwords http://local.yahoo.com/ http://maps.google.com http://maps.live.com http://emarketed.net http://emarketed.com http://www.yellowpages.com/ http://yp.yahoo.com/ http://www.superpages.com/ http://yellowpages.aol.com/ http://www.switchboard.com/ http://www.yellowbook.com/ http://www.seobook.com/ http://smallbusiness.yahoo.com/

http://google.com/analytics

http://google.com/alerts

http://google.com/adwords

http://local.yahoo.com/

http://maps.google.com

http://maps.live.com

http://emarketed.net

http://emarketed.com

http://www.yellowpages.com/

http://yp.yahoo.com/

http://www.superpages.com/

http://yellowpages.aol.com/

http://www.switchboard.com/

http://www.yellowbook.com/

http://www.seobook.com/

http://smallbusiness.yahoo.com/

Thank You Thank you for your time. Please feel free to contact me with any questions. Matt Ramage Web Marketing Consultant 818.640.1892 [email_address] Web Marketing & Design: http://www.emarketed.com Search Marketing Blog: http://www.emarketed.net Get Found On The Net. Get emarketed.

Thank you for your time. Please feel free to contact me with any questions. Matt Ramage Web Marketing Consultant 818.640.1892 [email_address] Web Marketing & Design: http://www.emarketed.com Search Marketing Blog: http://www.emarketed.net

Get Found On The Net. Get emarketed.