emarketed Los Angles Workshop How To Market Your Business

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emarketed provided a 1 hour workshop for business owners to teach them how they can market themselves on the Internet.

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emarketed Los Angles Workshop How To Market Your Business

  1. 2. Sponsored by <ul><li>Website Design </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Pay Per Click Advertising </li></ul><ul><li>Website Video Marketing </li></ul><ul><li>Content Management System (CMS) </li></ul><ul><li>(800) WEB-5421 www. emarketed .com </li></ul>
  2. 3. Agenda <ul><li>Start Blogging Today </li></ul><ul><li>Local Search </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Monitor Your Business </li></ul><ul><li>Questions </li></ul>
  3. 4. Start Blogging Today <ul><li>What’s A Blog? </li></ul><ul><ul><li>Web log of information </li></ul></ul><ul><ul><li>Personal journal </li></ul></ul><ul><li>Why Blog </li></ul><ul><ul><li>Set yourself up as expert in your industry </li></ul></ul><ul><ul><li>Give the search engines fresh content </li></ul></ul><ul><ul><li>Gives your business a human face </li></ul></ul><ul><ul><li>Get instant feedback with comments </li></ul></ul><ul><ul><li>Build name/brand </li></ul></ul>
  4. 5. Start Blogging Today <ul><li>Why Blog (cont.) </li></ul><ul><ul><li>Grow your business </li></ul></ul><ul><ul><li>Share knowledge </li></ul></ul><ul><li>Lets Get Started </li></ul><ul><ul><li>Setup domain (mydomain.com or godaddy.com) </li></ul></ul><ul><ul><li>Setup hosting </li></ul></ul><ul><ul><li>Add blog software </li></ul></ul><ul><ul><ul><li>Most hosting companies provide 1 click installs </li></ul></ul></ul><ul><ul><li>Or signup to any of these blogs for free accounts: </li></ul></ul><ul><ul><ul><li>Wordpress.com or blogger.com </li></ul></ul></ul>
  5. 6. Start Blogging Today
  6. 7. Start Blogging Today
  7. 8. Get Local <ul><li>Why should I get local? </li></ul><ul><ul><li>Your customers are searching locally </li></ul></ul><ul><ul><li>Google, Yahoo, and MSN offer this FREE </li></ul></ul><ul><ul><li>Local engines are spending money on advertising themselves </li></ul></ul><ul><ul><li>Interactive maps, phone access, more customer information </li></ul></ul>
  8. 9. Get Local <ul><li>Still not convinced? </li></ul><ul><ul><li>An estimated 68 million U.S. Internet users performed an Internet Yellow Pages search online in July, according to comScore Networks analysis.  </li></ul></ul><ul><ul><li>70% of Internet users reported using search engines to find a local service </li></ul></ul><ul><ul><li>Nearly 90% are happy with the results they get when they search for local services </li></ul></ul><ul><ul><li>68% would use the phone number on the website to contact </li></ul></ul>
  9. 10. Get Local
  10. 11. Get Local
  11. 12. Get Local
  12. 13. Get Local
  13. 14. Social Bookmarking <ul><li>What’s social bookmarking? </li></ul><ul><ul><li>A central place on line to save your bookmarks </li></ul></ul><ul><ul><li>These sites are searched </li></ul></ul><ul><ul><li>Good way to generate additional traffic to your site </li></ul></ul><ul><li>Top sites to use </li></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Furl </li></ul></ul><ul><ul><li>Spurl </li></ul></ul><ul><ul><li>My Book Marks </li></ul></ul>
  14. 15. Social Bookmarking
  15. 16. Social Bookmarking
  16. 17. Social Bookmarking
  17. 18. Monitor Your Business <ul><li>Why? </li></ul><ul><ul><li>Reputation management </li></ul></ul><ul><ul><li>Follow your industry </li></ul></ul><ul><ul><li>See what your competition is doing </li></ul></ul>
  18. 19. Monitor Your Business
  19. 20. Resources <ul><li>Blogging </li></ul><ul><ul><li>http://problogger.com </li></ul></ul><ul><ul><li>http://www.buildabetterblog.com/ </li></ul></ul><ul><ul><li>http://www.dailyblogtips.com/ </li></ul></ul><ul><ul><li>http://www.bloggingtips.com/ </li></ul></ul><ul><li>Local Search </li></ul><ul><ul><li>http://local.google.com/ </li></ul></ul><ul><ul><li>http://local.yahoo.com/ </li></ul></ul><ul><ul><li>http://maps.live.com/ </li></ul></ul>
  20. 21. Resources <ul><li>Local Search (Cont.) </li></ul><ul><ul><li>http://eaglerockdirectory.com/ </li></ul></ul><ul><ul><li>http://www.yellowpages.com/ </li></ul></ul><ul><ul><li>http://yp.yahoo.com/ </li></ul></ul><ul><ul><li>http://www.superpages.com/ </li></ul></ul><ul><ul><li>http://www.dexknows.com/ </li></ul></ul><ul><ul><li>http://yellowpages.aol.com/ </li></ul></ul>
  21. 22. Resources <ul><li>Social Bookmarking </li></ul><ul><ul><li>http://socialmarker.com </li></ul></ul><ul><ul><li>http://delicious.com </li></ul></ul><ul><ul><li>http://furl.net </li></ul></ul><ul><ul><li>http://www.spurl.net/ </li></ul></ul><ul><ul><li>http://www.mybookmarks.com/ </li></ul></ul><ul><li>Monitor Your Business </li></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul><ul><ul><li>http://www.trackur.com/ </li></ul></ul><ul><ul><li>http://yatuc.com/u6d </li></ul></ul>
  22. 23. THANK YOU <ul><li>Website Design </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Pay Per Click Advertising </li></ul><ul><li>Website Video Marketing </li></ul><ul><li>Content Management System (CMS) </li></ul><ul><li>(800) WEB-5421 www. emarketed .com </li></ul>

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