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Transitioning Alumni Magazines from Print to Web

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This presentation took place at the annual UCDA Design Conference on October 16, 2011 in Phoeniz, AZ. …

This presentation took place at the annual UCDA Design Conference on October 16, 2011 in Phoeniz, AZ.

Many institutions have 'gone digital' with their alumni magazines by posting simple PDF versions or by paying third-party vendors to create Flash page-flip versions. This session will demonstrate how Missouri State University designed and built a new magazine website using a customized Wordpress theme with only a few staff members and student workers. The presentation will cover the challenges of transitioning from print to web, the design and implementation process, social media integration and interactivity with readers.

Published in Education , Design , Business
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  • 1. TRANSITIONINGALUMNI MAGAZINES ★★★  from ★★★  PRINT TO WEBSUNDAY, OCTOBER 16 ★ 9:00 AM ★ UCDA DESIGN CONFERENCEBRAD MITCHELL ★ MISSOURI STATE UNIVERSITY ★ @EMARG0ED
  • 2. So ...WHAT’STHEPROBLEM?
  • 3. WHY GOONLINE?
  • 4. MISSOURI STATE MAGAZINE
  • 5. CONTENT★ 2-3 FEATURE STORIES★ 4 SECTIONS PER ISSUEPhoto by ifranz on Flickr
  • 6. FIRST ATTEMPTS★ PDF★ FLIPBOOK
  • 7. WEBTEAM★ DESIGNER★ NEW MEDIA PRODUCER★ STUDENT DEVELOPER Photo by woodleywonderworks on Flickr
  • 8. PROCESS★ EVALUATION★ DESIGN★ CODING Photo by jared on Flickr
  • 9. CUSTOM VS.TEMPLATE
  • 10. WORDPRESS Photo by Nikolay Bachiyski on Flickr
  • 11. SCREENSHOTS
  • 12. AUDIO
  • 13. VIDEO
  • 14. SLIDESHOW
  • 15. ADDITIONALTEXT
  • 16. AUTOMATICFUNCTIONS★ POST ONLY ONCE★ TABLE OF AUTO CONTENTS★ FEATURES, ETC. Photo by Stéfan on Flickr
  • 17. POSITIVES★ EXPAND STORIES★ MORE ADS★ NO PAPER LIMITATIONS★ COMMENTS★ INTERACTION Photo by Andrew_Nielsen on Flickr
  • 18. IS THIS A GOODIDEA?★ MORE WORK Photo by dcosand on Flickr
  • 19. WHAT WE LEARNED★ PLAN SIMULTANEOUSLY★ PUBLICIZE! Photo by Auntie P on Flickr
  • 20. RESULTS★ OVER FIRST 5 ISSUES:★ 17,000+ UNIQUE VISITORS★ 46,000 PAGE VIEWS★ 140 COMMENTS
  • 21. MAGAZINE.MISSOURISTATE. EDU
  • 22. CONTACT★ BRADMITCHELL@MISSOURISTATE.EDU★ WWW.MISSOURISTATE.EDU/WEB★ @EMARG0ED★ @MSUWEB