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Public  Policy  Advocacy For  Social  Change[1]
 

Public Policy Advocacy For Social Change[1]

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    Public  Policy  Advocacy For  Social  Change[1] Public Policy Advocacy For Social Change[1] Presentation Transcript

    • Public Policy Advocacy for Social Change
      • “ Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”
      • Margaret Mead
    • What is Advocacy?
      • Speaking, writing, or acting in support of a cause
      • Using a variety of organized tactics to achieve a public policy goal
      • Demanding a change to benefit the lives of many
    • Advocacy:
      • Asks something of others
      • Puts the demands of people into systems
      • Deals with issues and conflicts
      • Involves people
      • Creates a space for public discussion
      • Finds solutions to problems
    • Focus for Advocacy
      • The Legislature
      • The Executive
      • Regulatory Agencies
      • The Judiciary
    • Social Justice Advocacy
      • Challenging power
      • Assuming risks
      • Telling stories
      • Involving those affected
      • Offering alternatives
      • Principles vs. compromise
      • Balancing the scales of justice and equity
      • Holding ourselves accountable
    • Vision, Mission, and Goals
      • Vision - Your picture of the ideal situation
      • Mission – What your organization will do to get there
      • Goals – Significant steps toward the vision
      • Objectives – The means to accomplish the goals
      • Action Steps – Concrete steps to achieve the objectives
    • How Change Happens
      • “ Power concedes nothing without a demand. It never has and it never will.”
      • - Frederick Douglas
    • Stages of Change
      • Denial of the need for change
      • Resistance to change
      • Exploration of the change
      • Managing the change
      • Collaboration
      • Compromise
      • Maintaining momentum
    • Change Agents
      • Understand context, barriers to change, and stages of change
      • Listen
      • Respond
      • Advocate
      • Pursue change
      • Intervene at the systems level
      • Team with others
      • Facilitate
    • Strategic Planning Process
      • Set ground rules
      • Ask all questions
      • Share experiences and opinions
      • Leave space for others
      • Be informal and relax
      • All opinions count
      • Keep it simple
      • Brainstorm
      • Small group
      • Accept all ideas without debate
      • Facilitate if necessary
    • Strategic Planning Questions
      • What do you want?
        • Process goals
        • Content goals
      • Who can deliver it?
        • Formal authority
        • Influence
      • What message(s) do they need to hear?
        • Public interest
        • Self-interest
    • Strategic Planning Questions
      • Who do they need to hear it from?
        • Expert voices
        • Authentic voices
      • How do we get them to hear it?
        • Persuasion
        • Pressure
    • Strategic Planning Questions
      • What do we have to build on?
        • Leadership
        • Supporters
        • Information
        • Resources
        • Tools
        • Access
        • Messages
      • What do we need to develop?
    • Strategic Planning Questions
      • How do we begin?
        • Big enough to matter
        • Small enough to win
      • How do we know it’s working?
        • Implemented plan?
        • Increased engagement?
        • Improvements?
      • Where do we go from here?
    • Information and Research
      • Knowledge will forever govern ignorance
      • Know the most about your issue
      • Find as many sources of information as possible
      • Research arguments for and against
      • Know who supports and who opposes
      • Conduct surveys and opinion polls
      • Use a survey to inform and educate
    • Why do people get involved?
      • They believe the issue is important to them and their family
      • They believe they have something to contribute
      • They believe that they will be listened to and their contributions respected
      • They believe that their participation will make a difference
    • How do people stay involved?
      • Multiple opportunities for participation, from a small contribution of time to progressively larger contributions of time and effort
      • The level of participation varies depending on life circumstances.
    • Staying Involved
      • Constituent receive sufficient advance notice.
      • Constituent participation is facilitated:
        • Child care
        • Transportation
        • Dinner
        • Education & information
    • Staying Involved
      • Constituents are listened to; their ideas are supported and respected.
      • Constituents do not experience retribution as a result of their participation.
    • Staying Involved
      • Their participation has an impact – it makes an appreciable difference.
      • Their participation is appreciated; that appreciation is acknowledged.
    • Opportunities to Participate in Advocacy
      • Tell their stories verbally to an advocate & give permission to share
      • Tell their stories verbally within a small group (focus group)
      • Tell their stories verbally to policymakers (at public hearing, meeting with monitors, at their school or district forum, etc.)
    • Participation Opportunities
      • Share their stories in writing through:
        • Letter to the state
        • Letter to the editor
        • Letter to the monitors
        • Letter to an advocate with permission to disclose
    • Participation Opportunities
      • Reach out to encourage other constituent participation
      • Assist in collection of documentation
      • Assist in analysis of information
      • Assist in information dissemination
    • Participation Opportunities
      • Serve as co-trainers
      • Serve as members of task forces and committees
      • Facilitate public forums
      • Serve as members of monitoring teams
    • Preparation for Participation
      • Offer trainings, developed jointly with constituents & advocates
      • Develop & disseminate informative, useful materials
      • Meet and talk with constituents, sharing information, listening carefully to their strengths, needs & concerns
    • Demonstrate constituent independence & contribution .
      • Develop a plan to identify a diverse, representative group of constituents
      • During & after meetings, specifically recognize the value of the constituent’s participation
      • Recognize individual constituent strengths while respecting differing methods of coping & adjustment
    • Provide constituent-identified supports to assist participation.
      • Provide convenient meeting times & locations.
      • Compensate constituents for time, expertise & expenses.
      • Clearly identify someone to be the primary contact for reimbursement & other issues; timely reimbursement & contacts are essential
    • Provide constituent-identified supports
      • Provide direct staff support, stipends, travel expenses, & childcare
      • Identify these supports in RFPs, grants, & policies
      • Provide complete, appropriate information prior to meetings in a timely manner
      • Match veteran members with inexperienced ones to support new members & share ideas
    • Provide constituent-identified supports
      • Recognize that some constituents may require more and different kinds of support than others
      • Encourage and facilitate constituent-to-constituent support and networking
    • Provide formal orientation & information
      • Provide orientations about the issues, participants & process.
      • Provide informational support for constituents to participate as equal partners on a “level playing field”
      • Provide technical assistance, leadership mentoring, training, & other leadership training
    • Ensure diversity among constituents
      • Honor the racial, ethnic, cultural, & socioeconomic diversity of families.
      • Provide all materials in the constituent’s preferred language.
      • Recruit broadly from the community and the target population.
      • Bring in new constituents.
    • Ensure diversity
      • Adapt collaborative models to diverse cultures. Manage changing distribution of power & responsibility.
      • Incorporate principles of collaboration into professional education.
    • Ensure diversity
      • Ensure broad representation among groups based on the communities in question.
      • Be particularly careful to include members of traditionally underserved groups.
      • Avoid any appearance of tokenism.
    • Be ready to hear what constituents say.
      • Encourage and support constituents to find their voice.
      • Ensure that member perspectives are not considered a separate component of the policy-making process, but are infused throughout.
      • Always consider an individual constituent’s story as valid.
    • Respect the passion constituents have for change.
      • Support staff in developing an understanding of the value of constituent participation.
      • Provide clear information about your goals and how constituent input and participation fits in.
      • Balance membership between constituents and advocates.
      • Consider shared leadership – co-chairs
    • Remember:
      • Empowering families to participate in advocacy for their children, their community, the larger society, is its own victory, regardless of the specific outcome of any particular effort .
      • Democracy is not a spectator sport!
    • Outreach Strategies
      • Door-knocking
      • Welfare office, food pantry, school
      • Organizational media
      • Community media
      • Mass media
      • “ Mediating institutions”
      • Public forums
    • Mobilization
      • Moving from spectators to participants
      • Turning opinions into actions
        • Making a phone call
        • Sending a fax or e-mail
        • Writing a letter
        • Visiting a policymaker
        • Demonstration, march, sit-in
    • Mobilization Steps
      • Present information:
        • Your cause
        • The activity or event
        • Why it’s important
      • Outreach to constituents & allies
        • Phone, fax, e-mail, mail
        • One-on-one
        • Other organizations
      • Orientation
      • Needed supports for participation
    • Action Alert Network
      • Develop & maintain Action Alert list
      • Monitor key policy developments
      • Summarize key points, pros and cons, actions
      • Mail, e-mail, fax, call to alert network
      • Maintain copies of action responses
    • Organizing vs. Mobilizing
      • Mobilizing
        • Shorter-term
        • For particular action
        • Less time commitment
      • Organizing
        • Longer-term, for the long haul
        • More involved in decision-making
        • Greater time commitment
    • Leadership
      • Inspire and help people work toward a goal
      • Can be shared
      • Differing roles:
        • Visionaries
        • Strategists
        • Historians
        • Resource mobilizers
        • Statespersons
        • Communicators
        • Outside sparkplugs
        • Inside negotiators
        • Generalists
    • Key Leadership Qualities
      • Effective communicators
      • Good listeners
      • Develop team spirit & cohesiveness
      • Understanding & aware
      • Recognize accomplishments
      • Constructive criticism
      • Encourage & motivate
      • Facilitate resolution of disputes
      • Delegate & build others
      • Accept responsibility, take initiative
      • Offer help, information
      • Ask for help
      • Make things happen, but don’t have to be the center of attention
    • Leaders Problem-Solve
      • State problem simply & clearly
      • Gather & organize relevant info & resources
      • List potential solutions
      • Evaluate each one
      • Select the best one
      • Design a plan to use
      • Evaluate outcomes & readjust when needed
    • Leaders Know Themselves
      • Who am I?
      • What am I doing here
      • What are my:
        • Goals, purposes
        • Expectations
        • Motivations?
      • What strengths & challenges do I bring?
      • How can I best use my leadership skills?
      • How can I make space for others?
    • Leadership Development
      • Individual advocacy
      • Peer advocacy
      • Public policy advocacy
    • Advocacy Leadership Knowledge
      • Laws & regulations
      • How institutions work
      • Key decision-makers
      • Formal & informal decision-making
      • Facts; current status
      • Barriers & solutions
      • Qualities of effective systems
      • Existing resources
    • Advocacy Leadership Skills
      • Empathy
      • Listening
      • Written & oral communication
      • Critical reading & thinking
      • Collaboration
      • Consensus-building
      • Problem-solving
      • Conflict resolution
      • Strategic planning
      • Growing leadership
    • How Policies are Made
      • Legislature/laws:
        • Introduced
        • Referred to committee
        • Considered by committee
        • Hearing/public comment
        • Reported out with amendments/changes
        • Passed by one house
        • Referred to next house
        • Passed by 2 nd house
        • Goes to Governor
    • How Policies Are Made
      • Executive/Governor:
        • Signs into law as is
        • Conditionally veto (return for specific changes)
        • Veto (overridden by supermajority of both houses)
        • Pocket veto within last 45 days of session
    • How Policies Are Made
      • Regulations:
        • Draft regulations based on law
        • Publish in Federal or State Register
        • Public comment/public hearing
        • Respond to comments
        • Make revisions
        • Publish in Register
        • Go into effect
        • Implemented by agency
    • Reaching Policymakers
      • Call * Write * Visit
        • Brief and to the point
        • Stick to one subject
        • Identify yourself
        • How will you and others be affected?
        • Be clear about what you want
        • Be accurate & specific
        • Be polite & positive
        • Offer your help
        • Follow up!
    • Reaching the Grassroots
      • Call * Write * Visit
        • Letter sent to a legislator can be a letter to the editor
        • Message on a legislator’s message machine can be called in to radio talk show
        • Testimony at hearing can be presented at church, PTA, community group meeting
    • Phone Calls, E-Mail, Faxes
      • Ask to speak to the legislator or aide
      • Note your legislative district
      • Give bill # & name
      • Explain why the issue is important to you
      • Jot down speaking points in advance
      • Write notes on your conversation
      • Follow up!
    • Letters and Postcards
      • Handwritten neatly or typed
      • Use own words
      • Personalize
      • Be brief
      • Stick to key point(s)
      • Avoid form letters
      • Develop sample letters with messages
      • Identify yourself
      • Use bill # & title
      • Be timely
      • Follow up!
    • Effective Advocacy Writing
      • Be clear about what you want to say and how it will be heard
      • Be careful about your tone
      • Understand that communication is filtered and may be blocked
      • Communication is never value-free
    • Purpose of Advocacy Writing
      • Share facts
      • Guide reader to a clear understanding of issue
      • Persuade/convince reader to think the way you do
      • Persuade/convince reader to act the way you want them to
    • Types of Advocacy Writing
      • Op-Ed piece
      • Letter to editor
      • Press advisory/release
      • Letter to policymaker
      • Letter of complaint
      • Public testimony
      • Investigative report
      • Letters to inform & mobilize others
      • Activity notices
    • Questions of Advocacy Writing
      • Who is the audience?
      • What is the issue & message?
      • When can you convey the message?
      • Where can you convey the message?
      • Why are you writing?
      • How can you most effectively convey your message?
    • Advocacy Writing “Tricks”
      • Challenge with a thought-provoking question
      • Open with quotation
      • Offer a sip of your conclusion
      • List all main points
      • Dramatic or eye-opening statement
      • Use an angle your readers haven’t seen
    • Advocacy Writing Tips
      • Keep it short & simple
      • Watch punctuation, spelling & organization Know intended recipients
      • Have a clear goal
      • Understand the context
      • Catch them in the beginning
      • Summarize/introduce, explain, summarize/conclude
      • Communication is a process
      • Have someone review your work
    • Testifying – In advance
      • Monitor Federal and State Register
      • Mobilize authentic & expert voices
      • Mobilize diverse constituencies
      • Call to request time
      • Find out how much time and how many copies to bring
    • Writing Testimony
      • Be brief & concise
      • Written is longer than oral
      • Have a purpose
      • Identify yourself
      • State position, reasoning, and request
      • Personalize
      • Use your own words
      • Be substantive & give examples
      • Single space for them, double space for you
      • Make extra copies
      • Practice presentation & rehearse questions!
    • Presenting Testimony
      • Dress properly
      • Arrive early
      • Be prepared to shorten testimony
      • Relax
      • Speak slowly & clearly
      • Avoid monotone
      • Look up, make eye contact
      • No disparaging remarks
      • Thank them for the opportunity
    • Speaking in Public
      • Prepare content and delivery
      • Know your audience and tailor to them
      • Emphasize key points
      • Establish eye contact
      • Use visual aids
      • Be brief
      • Leave your opponent with dignity intact
    • Meeting with Elected Officials
      • Speak up
      • Be part of a group
      • Go with someone who has experience
      • Don’t be afraid
      • Don’t lie if you don’t know
      • Practice helps; role play beforehand!
      • Be yourself
    • Preparing for Legislative Visits
      • Decide who you will visit.
      • Establish agenda & goals.
      • Plan your visit.
      • Determine group composition.
      • Listen well.
    • Preparing for Legislative Visits
      • Be prepared, but don’t feel everyone has to be an expert.
      • Don’t get intimidated or frustrated.
      • Be on time, and don’t stay too long.
      • Build a relationship.
      • Follow up!
    • IRS Rules for Non-Profits
      • No supporting or opposing candidates
        • Can do candidate surveys & disseminate results
      • Limits on lobbying
        • No appreciable amount
        • IRS election: 20%
        • Funder restrictions
      • Lobbying involves specific legislation
      • Regulatory advocacy is not lobbying
    • Regulatory Advocacy
      • Determine agency with jurisdiction
      • Identify responsible party within agency
      • Develop relationships
      • Know relevant law governing regulations (Administrative Procedures Act)
      • Monitor media, State & Federal Registers
    • Regulatory Advocacy
      • Develop a plan
        • Comments on draft
        • Responsibilities
        • Potential opposition
        • Compromises
      • Develop coalitions
      • Get broad endorsement
      • Use legislative oversight
      • Mobilize grassroots
    • Grassroots & Media Advocacy
      • Communicate
        • Own constituency
        • Own supporters
        • Potential Allies
        • General public
      • Use media
        • Your media
        • Grassroots media
        • Community papers, radio, & public access TV
        • Mass media
    • Coalition Advocacy
      • Builds support
      • Combines power & resources
      • Reduces competition for funding & support
      • More efficient
      • Provides support & expertise to smaller groups
      • Strength in numbers
      • Strength in diversity
      • Broadened skills & expertise
    • Coalition Advocacy
      • Need clarity of goals and how they fit with each organization
      • Clear decision-making processes
      • Strong communications plans
      • Ensure all contribute, have a say, and get credit
      • Conflict resolution mechanisms
    • Questions for Coalitions
      • Temporary or permanent?
      • Agreed on issues?
      • Differences among groups?
      • Gifts of each?
      • Stuff to give up?
      • Stuff to gain?
      • Anticipated conflicts & compromises?
      • Strategies to address?
    • Leadership/ Maintaining a Strong Organization
      • Intense dedication to improving outcomes for substantial numbers
      • High commitment to maintenance activities:
        • Define responsibilities
        • Good communication
        • Clear decision-making
        • Sufficient funding
    • Effective Strategies Shape Action
      • Ongoing:
        • Planning
        • Implementation
        • Evaluation
        • Revision of plan
      • Persistent focus on key systems & central issues
      • Understand specific changes needed
      • Bring about changes
      • Monitor implementation to make sure improvements take place
    • Information
      • Document problems and solutions
      • Develop accurate “map” of systems – how they work, who’s important, relationships
        • Formal
        • Informal
      • Know how other groups have solved problems
    • Building Support
      • Use media to communicate views and mobilize others
      • Develop support networks
      • Build well-organized, committed constituency capable of mobilizing substantial political power
    • Intervention
      • Multiple levels
      • Multiple tactics
        • Negotiations
        • Demonstrations
        • Filing complaints
        • Testifying
        • Writing, calling, visiting
      • Continue direct pressure
      • Persistence!