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twindex.fuorisalone.it  - Social Listening of FUORISALONE 2013
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  • 1. AI Mashup Challenge 2013 - ESWC 2013, May 26-30, Montpellier, Francehttp://twindex.fuorisalone.itSocial Listening ofFUORISALONE 2013Marco Balduini, Emanuele Della Valle,Daniele Dell’Aglio, Mikalai Tsytsarau,Themis Palpanas, Cristian Confalonieri
  • 2. AI Mashup Challenge 2013 - ESWC 2013, May 26-30, Montpellier, FranceThe Context•  Fuorisalone is a city scaleevent held in +600 venuesaround the city duringMilano Design Week.•  500.000 people get toMilano to attend it.•  It is the perfect setting forlaunching products, e.g.,ASUS launched FonePadand presented the newVivoBook.
  • 3. AI Mashup Challenge 2013 - ESWC 2013, May 26-30, Montpellier, FranceThe Problem•  Fuorisalone.it and ASUS want to real time monitorthe visitors reactions:–  Which are the most attractive events?–  What do visitors think about the events they join?–  What is their mood before, during and after the event theyjoin?
  • 4. AI Mashup Challenge 2013 - ESWC 2013, May 26-30, Montpellier, FranceThe Proposed Solution•  Social listening–  analysis of the micro-posts posted from Milano duringfuorisalone•  Data sources–  Twitter–  Instagram–  Fuorisalone.it data•  The machinery–  Streaming Linked Data framework•  RDF streams and graphs to model data•  C-SPARQL as continuous query language•  Streaming Linked Data publication format•  HTML 5 visualization widgets–  Sentiment and contradiction mining
  • 5. AI Mashup Challenge 2013 - ESWC 2013, May 26-30, Montpellier, FranceThe MachineryStream Analyse Publish VisualiseSocialStreamC6SPARQLQueryWindowerHeatmapWidgetTwiAerCountTweetMIlanoQ[15m][15m]."."."[120m][15m][15m][15m][60m][15m] TweetsheatmapMilanoTweetKmelineMilanoPopularhashtagsBarchartWidgetDecoratorAnalyzeHashtagMilanoQ[15m][15m]CountTweetZonaBreraQ[15m][15m][120m][15m][15m][15m]AnalyzeHashtagZonaBreraQ[15m][15m]ZonaBreraTweetKmelineZonaBreraPopularhashtags."."."."."."DSenKment&StaKcInfoDecoratorSLDComponentsAreachartWidgetDecorateMilanoTweetKmelineInstagramStaKcdatasetfuorisalone
  • 6. AI Mashup Challenge 2013 - ESWC 2013, May 26-30, Montpellier, FranceThe Mashup 1/5http://twindex.fuorisalone.itApril 9-14, 2013•  Micro-posts–  107,044,487•  Distinct users–  12.031•  Invocation ofLinked DataPublisher–  1,136,052•  Cost–  25 €/month–  2 cores, 2 GB
  • 7. AI Mashup Challenge 2013 - ESWC 2013, May 26-30, Montpellier, FranceThe Mashup 2/5http://twindex.fuorisalone.it
  • 8. AI Mashup Challenge 2013 - ESWC 2013, May 26-30, Montpellier, FranceThe Mashup 3/5http://twindex.fuorisalone.it
  • 9. AI Mashup Challenge 2013 - ESWC 2013, May 26-30, Montpellier, FranceThe Mashup 4/5http://twindex.fuorisalone.it
  • 10. AI Mashup Challenge 2013 - ESWC 2013, May 26-30, Montpellier, FranceThe Mashup 5/5http://twindex.fuorisalone.it
  • 11. AI Mashup Challenge 2013 - ESWC 2013, May 26-30, Montpellier, FranceThe results 1/5Fuorisaloneis visible inthe volumeof micro-posts9"10.410"11.411"12.412#13.413#14.414#15.415#16.416#17.412.00% 18.00% 00.00%0%100%200%9(4(2013%0%100%200%10(4(2013%0%100%200%11(4(2013%0%100%0%100%200%15(4(2013%200%14(4(2013%
  • 12. AI Mashup Challenge 2013 - ESWC 2013, May 26-30, Montpellier, FranceThe results 2/5The mostattractivevenues arefoundVenue postscesati antiques & works of art 16653Porta nuova 46/b 13416Circolo Filologico 9891Adele Svettini Antichità 7366ALTAI 5592Bigli19 5175Dudalina 4875Galleria DadaEast 3550borronichemicals 1078Antonio Lupi Showroom Milano 995Instituto Cervantes Milano 752GALLERIA DARTE CONTEMPORANEA CINESE 560
  • 13. AI Mashup Challenge 2013 - ESWC 2013, May 26-30, Montpellier, FranceThe results 3/5Changes areobserved inpublicsentimentbefore,during andafter ASUSevent
  • 14. AI Mashup Challenge 2013 - ESWC 2013, May 26-30, Montpellier, FranceThe results 4/5Hotspotscorrespondto venues12#4#201322:15 16#4#201322:15
  • 15. AI Mashup Challenge 2013 - ESWC 2013, May 26-30, Montpellier, FranceThe results 5/5Fuorisaloneis visible inthe top-5hashtagsused in themicro-postsApril 15th, 2013 at 18.00 postsinter 20diretta 11cagliarii 6milan 4seriea 3April 11th, 2013 at 18.00 postsmilano 25fuorisalone 22design 10designweek 632giornata 6April 9th, 2013 at 18.00 postsfuorisalone 30designweek 28nabasalone 20milano 9design 6April 13th, 2013 at 18.00 postsfuorisalone 28designweek 21nabasalone 17milano 10inter 8
  • 16. AI Mashup Challenge 2013 - ESWC 2013, May 26-30, Montpellier, Francehttp://twindex.fuorisalone.itSocial Listening ofFUORISALONE 2013Marco Balduini, Emanuele Della Valle,Daniele Dell’Aglio, Mikalai Tsytsarau,Themis Palpanas, Cristian ConfalonieriThank  you  for  listening    Any  ques4on?