City Data Fusion and City Sensing presented at EIT ICT Labs for EXPO 2015

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EIT ICT Labs wants be present at EXPO 2015. The City Data Fusion project proposes to install City Sensing in EXPO Gate to display the pulse of Milano during the EXPO. The idea of City Data Fusion and the installation of City Data Fusion for Milano Design Week 2014 is covered in the slides.

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City Data Fusion and City Sensing presented at EIT ICT Labs for EXPO 2015

  1. 1. City Data Fusion for Event Management Emanuele Della Valle Politecnico di Milano
  2. 2. CONTEXT The digital reflection of reality is sharpening thanks to: the pervasive deployment of sensors in our cities the wide adoption of smart phones (equipped with sensors) the usage of (location-based) social networks the availability of datasets about urban environment 2
  3. 3. GOAL Advance our ability to feel the pulse of our cities in order to deliver innovative services fusing all those data sources making sense of the fused information 3
  4. 4. WHAT London Olympic Games • 302 events • 10,568 athletes • 31 venues • 9,000,000 tickets sold Milano Design Week • +600 venues • +1000 events • 5 days • 500,000 people City-Scale Events: thousands of events about a topic hosted in hundreds of venues attracting hundred thousands people 4
  5. 5. WHY Problem Events' sponsors want to quantify the return on investment Existing solutions Spread people around the hundreds of event to asses the success of the various events Effective, but expensive 5
  6. 6. Step 1: associate mobile traffic volume to urban areas Real data recorded on 13 April 2013 between 13:00 and 00:00 HOW 6
  7. 7. Step 2: subtract what is systematic obtaining the anomalous Real data recorded on 13 April 2013 between 13:00 and 00:00 HOW 7
  8. 8. Step 3: Identify interesting areas Brera Tortona Porta Romana Real data recorded on 13 April 2013 between 13:00 and 00:00 HOW 8
  9. 9. Step 4: add the social media signal Brera Tortona Porta Romana Real data recorded on 13 April 2013 between 13:00 and 00:00 HOW 9
  10. 10. Step 5: find what is anomalous also in the social signal Brera Tortona Porta Romana Real data recorded on 13 April 2013 between 13:00 and 00:00 HOW 10
  11. 11. DEMOS CitySensing Post-hoc dashboard CitySensing Public space installation
  12. 12. Thank you! Any question? Emanuele Della Valle Politecnico di Milano
  13. 13. City Sensing Installation The Experience of Milano Design Week 2014 M. Azzi, M. Balduini, P. Ciuccarelli, E. Della Valle, F. Antonelli, and R. Larcher
  14. 14. THE IDEA Map View Social Graph View
  15. 15. THE INSTALLATION Map View Social Graph View
  16. 16. MAP VIEW
  17. 17. MAP VIEW Mobile Anomaly Low High
  18. 18. MAP VIEW Social Activity Few Many
  19. 19. MAP VIEW Bike Sharing Empty Full
  20. 20. MAP VIEW Venues
  21. 21. MAP VIEW Venues Bike Sharing Empty Full Social Activity Few Many Mobile Anomaly Low High
  22. 22. SOCIAL GRAPH VIEW
  23. 23. SOCIAL GRAPH VIEW Visitors' microposts Few Many
  24. 24. SOCIAL GRAPH VIEW Common Topics
  25. 25. SOCIAL GRAPH VIEW Common Topics Visitors' microposts Few Many
  26. 26. SEE IT IN ACTION http://youtu.be/MOBie09NHxM
  27. 27. IN 6 DAYS • 50.942.627 Call Data Records aggregated • Thousands of anomalies in mobile data found • 21782 micro-posts observed over Milano • 3499 micro-posts correctly linked to fuorisalone 2014 (correctness 94%) • 547 micro-post correctly linked to venues/events of fuorisalone 2014 (correctness 84%)
  28. 28. TOP DISTRICTS 1st 2nd 3rd Porta Romana 4th 5th 6th 7th
  29. 29. TOP VENUES 1st . 2nd . 3rd . Museo Bagatti Valsecchi 4th . Magna pars 5th . Accademia di Brera Mediateca Santateresa
  30. 30. Thank you! Any Question? M. Azzi, M. Balduini, P. Ciuccarelli, E. Della Valle, F. Antonelli, and R. Larcher
  31. 31. City Sensing for EXPO 2015 Emanuele Della Valle Politecnico di Milano
  32. 32. City Data Fusion for Event Management Emanuele Della Valle Politecnico di Milano

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