B2B E-Marketing

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B2B E-Marketing

  1. 1. Submitted By: Eman Rashed
  2. 2. Targeting Our e commerce services will be targeting B2B More & More Specification to deliver specific message to the target segment Positioning - USP Segmentation Position our website to play towards strengths and and away from weaknesses.
  3. 3. <ul><li>Educate our Prospects </li></ul><ul><li>Create a New Framework </li></ul><ul><li>Create Opportunities to Communicate </li></ul><ul><li>Speak Their Language </li></ul><ul><li>Email Training Series </li></ul><ul><li>Product Discussion List </li></ul><ul><li>Additional Information by Email </li></ul><ul><li>Web Meetings & Presentations </li></ul><ul><li>Teach the Gatekeeper, Too! </li></ul><ul><li>Sequenced Communications </li></ul>
  4. 4. <ul><li>Update our website as we launch our product </li></ul><ul><li>Building an attractive website that people will want to visit again and again is already a refined art </li></ul><ul><li>Allure with Graphics or Photos, videos and music – share links </li></ul><ul><li>Tracking user information (Users always leave a digital footprint) </li></ul><ul><li>Take on–line orders for the product, and have it delivered or collected </li></ul>
  5. 5. <ul><li>Send e mail urging customers to go to the website </li></ul><ul><li>Starting a dialogue (list of discussion). We instruct, educate, tell them what’s new and ask them their opinion (e.g. online training and online survey) </li></ul><ul><li>We must also reward them (Tangible) for entering a dialogue with us. That means offering a lot of freebies on our site, such as free reports that can be downloaded immediately. Offer discount on purchases ( e.g. online coupon) </li></ul>
  6. 6. <ul><li>Increasing our services will reduce the ability to compete on price </li></ul><ul><li>The website offers users a variety of interactive and functional information and online services </li></ul><ul><li>Product Demos </li></ul><ul><li>Online Order Tracking </li></ul><ul><li>Promotion </li></ul><ul><li>Online Statements </li></ul><ul><li>Technical Support </li></ul><ul><li>RMA facilities </li></ul><ul><li>Online Customer Service </li></ul><ul><li>Online Training </li></ul>

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