Introduction

Essential Investment Pitch Deck Insights
for Start Ups

Marc Phillips
Palo Alto, CA
http://www.arafuraventur...
Your Webinar Co-Hosts
• David Ehrenberg, Founder and CEO of
EGFS
• Outsourced financial services firm
providing early-stag...
Introduction

• Serial Entrepreneur. 5 exits, 2 failed.
• Lived in Silicon Valley 12 years
• Run a micro $10 million fund
...
Recent Investments
Commercial property energy analytics and bill
forecasting software platform.
Baggage tag and tracking s...
Investment Pitch Deck Essentials

• Slide 1: Logo/Mission/Positioning Line. Founders.
• Slide 2: The Problem We Solve
• Sl...
Slide 1: Logo/Mission/Positioning Line

http://www.arafuraventures.com
Slide 2: The Problem We Solve

http://www.arafuraventures.com
Slide 2: The Problem We Solve

http://www.arafuraventures.com
Slide 3: The Solution

http://www.arafuraventures.com
Slide 3: The Solution

http://www.arafuraventures.com
Slide 4: The Market Size

http://www.arafuraventures.com
Slide 4: The Market Size

http://www.arafuraventures.com
Slide 5: Product/Technology Architecture

http://www.arafuraventures.com
Slide 5: Product/Technology Architecture

http://www.arafuraventures.com
Slide 6: IP/Defensibility/Scalability Chart

http://www.arafuraventures.com
Slide 6: IP/Defensibility/Scalability Chart

http://www.arafuraventures.com
Pitch Tips

• Select investors that can re-up on their investment
• Short sentences, non technical speak
• Investors watch...
Slide 7: Go To Market /Distribution

http://www.arafuraventures.com
Slide 8: Competitor Matrix

http://www.arafuraventures.com
Slide 8: Competitor Matrix

http://www.arafuraventures.com
Slide 8: Competitor Matrix

http://www.arafuraventures.com
Slide 9: Revenue Projections

http://www.arafuraventures.com
Slide 9: Revenue Projections

http://www.arafuraventures.com
Slide 9: Revenue Projections

http://www.arafuraventures.com
Slide 10: The Advisors

http://www.arafuraventures.com
Slide 11: Use of Funds

http://www.arafuraventures.com
Slide 12: Exit Strategy

http://www.arafuraventures.com
Thank you and Contact

Marc Phillips
Arafura Ventures
415.606.0900
marc@arafuraventures.com

David Ehrenberg
Early Growth ...
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Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

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A slide-by-slide approach to creating an effective pitch deck, presented by Marc Phillips, Managing Partner at Arafura Ventures and author of "Inside Silicon Valley: how the deals get done," and co-sponsored by David Ehrenberg, Founder and CEO of Early Growth Financial Services, and Greg Heibel, Partner of Emerging Companies at Orrick.

Using real-life examples from winning pitch decks, this presentation covers everything you need to know to create an impactful pitch deck, from market size calculations to competitor matrices, revenue projections to exit strategies, and more.

For more startup advice and advance notice of future webinars, follow us @EarlyGrowthFS

Published in: Business, Economy & Finance

Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

  1. 1. Introduction Essential Investment Pitch Deck Insights for Start Ups Marc Phillips Palo Alto, CA http://www.arafuraventures.com
  2. 2. Your Webinar Co-Hosts • David Ehrenberg, Founder and CEO of EGFS • Outsourced financial services firm providing early-stage companies with integrated financial solution • Three platforms of services and support: transactional accounting, CFO, compliance • • • • Greg Heibel, Partner in the Emerging Companies Group of Orrick Leading global law firm with particular focus on serving companies in the technology, energy and financial sectors Culture of innovation and collaboration Distinctive combination of local insight and global reach across 25 offices. http://www.arafuraventures.com
  3. 3. Introduction • Serial Entrepreneur. 5 exits, 2 failed. • Lived in Silicon Valley 12 years • Run a micro $10 million fund • Opportunistic investment philosophy • Check size = $250K on seed + reload in Series A • Priced rounds preferred, no uncapped notes. • Strong team, product built with some traction. • "Inside the Valley: How deals get done" http://www.arafuraventures.com
  4. 4. Recent Investments Commercial property energy analytics and bill forecasting software platform. Baggage tag and tracking software platform. Productizing the process of outsourced services. All-in-one cloud contact center and telephony solution. Next generation online brand management and IP protection software platform. http://www.arafuraventures.com
  5. 5. Investment Pitch Deck Essentials • Slide 1: Logo/Mission/Positioning Line. Founders. • Slide 2: The Problem We Solve • Slide 3: The Solution • Slide 4: The Market Size • Slide 5: The Product/Technology Architecture • Slide 6: IP/Defensibility/Scalability Chart • Slide 7: Go To Market/Distribution • Slide 8: Competitor Matrix • Slide 9: Revenue Projections • Slide 10: The Advisors • Slide 11: Use of Funds • Slide 12: Exit Strategy http://www.arafuraventures.com
  6. 6. Slide 1: Logo/Mission/Positioning Line http://www.arafuraventures.com
  7. 7. Slide 2: The Problem We Solve http://www.arafuraventures.com
  8. 8. Slide 2: The Problem We Solve http://www.arafuraventures.com
  9. 9. Slide 3: The Solution http://www.arafuraventures.com
  10. 10. Slide 3: The Solution http://www.arafuraventures.com
  11. 11. Slide 4: The Market Size http://www.arafuraventures.com
  12. 12. Slide 4: The Market Size http://www.arafuraventures.com
  13. 13. Slide 5: Product/Technology Architecture http://www.arafuraventures.com
  14. 14. Slide 5: Product/Technology Architecture http://www.arafuraventures.com
  15. 15. Slide 6: IP/Defensibility/Scalability Chart http://www.arafuraventures.com
  16. 16. Slide 6: IP/Defensibility/Scalability Chart http://www.arafuraventures.com
  17. 17. Pitch Tips • Select investors that can re-up on their investment • Short sentences, non technical speak • Investors watch body language • Don’t hesitate, maintain eye contact • Defer to co-founder/CTO • Keep consistent momentum/pace in presentation • Control emotion, be prepared for conflict • Connect with analogies and anecdotes • Reiterate Team, Market Size and Product Fit http://www.arafuraventures.com
  18. 18. Slide 7: Go To Market /Distribution http://www.arafuraventures.com
  19. 19. Slide 8: Competitor Matrix http://www.arafuraventures.com
  20. 20. Slide 8: Competitor Matrix http://www.arafuraventures.com
  21. 21. Slide 8: Competitor Matrix http://www.arafuraventures.com
  22. 22. Slide 9: Revenue Projections http://www.arafuraventures.com
  23. 23. Slide 9: Revenue Projections http://www.arafuraventures.com
  24. 24. Slide 9: Revenue Projections http://www.arafuraventures.com
  25. 25. Slide 10: The Advisors http://www.arafuraventures.com
  26. 26. Slide 11: Use of Funds http://www.arafuraventures.com
  27. 27. Slide 12: Exit Strategy http://www.arafuraventures.com
  28. 28. Thank you and Contact Marc Phillips Arafura Ventures 415.606.0900 marc@arafuraventures.com David Ehrenberg Early Growth Financial Services 415.234.3437 dehrenberg@earlygrowthfinancialservices.com Greg Heibel Orrick 650.614.7394 gheibel@orrick.com http://www.arafuraventures.com
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