the future is Dieschon da
                  Zukunft
              ist
already here
three trends for the future of IA
Drei ...
the future is already here
it’s just unevenly distributed
~ william gibson
about me: erin malone
                        @emalone
about me: erin malone
                        @emalone
about me: erin malone
                        @emalone
We are all
experience
 designers
There are no information architects
“Designing with human experience as an
explicit outcome and human engagement as an
explicit goal is different from the kin...
from a diagram by Kristina Halvorson, Brain Traffic, from another diagram by Skillset.org
T
literacy vs. expertise




                  T
areas of
literacy      {
(understanding)
                   business
      ...
Physical Spaces
Social Spaces
Everything is
   social
Just what is social?
Designing social requires different thinking
                               photo © erin malone
5 principles
Pave the cowpaths
Dogster started as a photosharing service.
  Shifted focus to pets once company saw
 people were primarily uploading pics ...
Talk like a person
Do you want to talk to your
customers like this?




    Or like this?
Be open. Play well with others
Embrace open standards
Share data outside of the bounds of your application
Accept external data within the sphere of your...
Learn from games
            photo by kurtxio
Game Mechanics
Collecting
gives bragging rights,
encourages completion
Points
game points by systems,
social points by oth...
Respect the ethical dimension
Some of the forces that must be
balanced, to apply many of these
patterns, involve ethical dilemmas
5 practices
Give people a way to be identified
And a way to identify themselves
Make sure there is a “there” there. What’s your social object?
The Social Object,
in a nutshell, is
the reason two
people are talking
to each other, as
opposed to talking
to somebody el...
Give people something to do
Books: ratings, reviews, search




                                  Band: Public conversation, microblogging


Combine a...
Photos: collecting, sharing,
                       comments, favoriting, groups,
                       broadcasting




...
Shopping: Collecting, Ratings,         Restaurants: Labels, ratings, reviews, levels
Reviews




                     Phot...
Enable a bridge to real life
Let the community elevate people & content they value
Create the spaces for people to make things happen
Service Design is
    the next
  new frontier
   old
Services are rendered;
products are possessed.
Services cannot be possessed;
they can only be experienced,
created or part...
It’s about choreographed interactions
Enter text here
Look familiar?




                  An Integrated Service Design Process
                  recommended by...
“How can people
participate as agents
within representational
contexts? Actors know
a lot about that, and
so do children p...
It’s about choreographed interactions
Starbucks has always been designed to
 provide customers with a third place
It’s about choreographed interactions
 Apple has a cohesive experience
          across all media
“As service designers we are
engaged in meta-design
—designing design—
and are producing resources for
people to creativel...
Enter text here




        There’s got to be a better way
“In order to
feel connected,
important, and
understood,
people need
meaningful
experiences.”
~ Pierre Bourdieu, Sociologist
We already have the tools & the mindset
danke
      erin malone
  twitter: @emalone
erin@tangible-ux.com
The Future is Already Here - Three Trends in IA
The Future is Already Here - Three Trends in IA
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The Future is Already Here - Three Trends in IA

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Opening Keynote talk for the German IA Conference held in Cologne, Germany May 14/15, 2010

The talk that goes along with these slides can be found here: http://www.emdezine.com/deziningInteractions/2010/05/14/the-future-is-already-here-three-trends-in-ia/

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The Future is Already Here - Three Trends in IA

  1. 1. the future is Dieschon da Zukunft ist already here three trends for the future of IA Drei Trends für die Zukunft der IA erin malone | german IA konferenz
  2. 2. the future is already here it’s just unevenly distributed ~ william gibson
  3. 3. about me: erin malone @emalone
  4. 4. about me: erin malone @emalone
  5. 5. about me: erin malone @emalone
  6. 6. We are all experience designers
  7. 7. There are no information architects
  8. 8. “Designing with human experience as an explicit outcome and human engagement as an explicit goal is different from the kinds of design that have gone before. It can be practiced in any medium, and across media.” ~ Jesse James Garrett IA Summit Closing Plenary 2009
  9. 9. from a diagram by Kristina Halvorson, Brain Traffic, from another diagram by Skillset.org
  10. 10. T
  11. 11. literacy vs. expertise T areas of literacy { (understanding) business analysis brand strategy story telling { content strategy areas of prototyping expertise (craft) interaction design information primary architecture identifier from a talk by Cindy Chastain, IA Summit 2010
  12. 12. Physical Spaces
  13. 13. Social Spaces
  14. 14. Everything is social
  15. 15. Just what is social?
  16. 16. Designing social requires different thinking photo © erin malone
  17. 17. 5 principles
  18. 18. Pave the cowpaths
  19. 19. Dogster started as a photosharing service. Shifted focus to pets once company saw people were primarily uploading pics and talking about their dogs.
  20. 20. Talk like a person
  21. 21. Do you want to talk to your customers like this? Or like this?
  22. 22. Be open. Play well with others
  23. 23. Embrace open standards Share data outside of the bounds of your application Accept external data within the sphere of your application Support two-way interoperability
  24. 24. Learn from games photo by kurtxio
  25. 25. Game Mechanics Collecting gives bragging rights, encourages completion Points game points by systems, social points by others, drives loyalty, drives behavior unlock new powers or access Feedback social feedback drives engagement accelerates mastery and adds fun Exchanges structured social interactions explicit or implicit Customization character or interface
  26. 26. Respect the ethical dimension
  27. 27. Some of the forces that must be balanced, to apply many of these patterns, involve ethical dilemmas
  28. 28. 5 practices
  29. 29. Give people a way to be identified
  30. 30. And a way to identify themselves
  31. 31. Make sure there is a “there” there. What’s your social object?
  32. 32. The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else.
  33. 33. Give people something to do
  34. 34. Books: ratings, reviews, search Band: Public conversation, microblogging Combine activities for richer experiences
  35. 35. Photos: collecting, sharing, comments, favoriting, groups, broadcasting Combine activities for richer experiences
  36. 36. Shopping: Collecting, Ratings, Restaurants: Labels, ratings, reviews, levels Reviews Photos: Tagging News Articles: Sharing Combine activities for richer experiences
  37. 37. Enable a bridge to real life
  38. 38. Let the community elevate people & content they value
  39. 39. Create the spaces for people to make things happen
  40. 40. Service Design is the next new frontier old
  41. 41. Services are rendered; products are possessed. Services cannot be possessed; they can only be experienced, created or participated in. ~ G. Lynn Shostack, 1982
  42. 42. It’s about choreographed interactions
  43. 43. Enter text here Look familiar? An Integrated Service Design Process recommended by Dubberly Design Studios
  44. 44. “How can people participate as agents within representational contexts? Actors know a lot about that, and so do children playing make-believe.” ~ Brenda Laurel, Computers as Theater
  45. 45. It’s about choreographed interactions Starbucks has always been designed to provide customers with a third place
  46. 46. It’s about choreographed interactions Apple has a cohesive experience across all media
  47. 47. “As service designers we are engaged in meta-design —designing design— and are producing resources for people to creatively engage with a service.” ~Dubberly Design, Designing for Service
  48. 48. Enter text here There’s got to be a better way
  49. 49. “In order to feel connected, important, and understood, people need meaningful experiences.” ~ Pierre Bourdieu, Sociologist
  50. 50. We already have the tools & the mindset
  51. 51. danke erin malone twitter: @emalone erin@tangible-ux.com
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