The Future is Already Here - Three Trends in IA

the future is Dieschon da Zukunft ist already here three trends for the future of IA Drei Trends für die Zukunft der IA erin malone | german IA konferenz

the future is already here it’s just unevenly distributed ~ william gibson

about me: erin malone @emalone

We are all experience designers

There are no information architects

“Designing with human experience as an explicit outcome and human engagement as an explicit goal is different from the kinds of design that have gone before. It can be practiced in any medium, and across media.” ~ Jesse James Garrett IA Summit Closing Plenary 2009

from a diagram by Kristina Halvorson, Brain Traffic, from another diagram by Skillset.org

literacy vs. expertise T areas of literacy { (understanding) business analysis brand strategy story telling { content strategy areas of prototyping expertise (craft) interaction design information primary architecture identifier from a talk by Cindy Chastain, IA Summit 2010

Physical Spaces

Social Spaces

Everything is social

Just what is social?

Designing social requires different thinking photo © erin malone

5 principles

Pave the cowpaths

Dogster started as a photosharing service. Shifted focus to pets once company saw people were primarily uploading pics and talking about their dogs.

Talk like a person

Do you want to talk to your customers like this? Or like this?

Be open. Play well with others

Embrace open standards Share data outside of the bounds of your application Accept external data within the sphere of your application Support two-way interoperability

Learn from games photo by kurtxio

Game Mechanics Collecting gives bragging rights, encourages completion Points game points by systems, social points by others, drives loyalty, drives behavior unlock new powers or access Feedback social feedback drives engagement accelerates mastery and adds fun Exchanges structured social interactions explicit or implicit Customization character or interface

Respect the ethical dimension

Some of the forces that must be balanced, to apply many of these patterns, involve ethical dilemmas

5 practices

Give people a way to be identified

And a way to identify themselves

Make sure there is a “there” there. What’s your social object?

The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else.

Give people something to do

Books: ratings, reviews, search Band: Public conversation, microblogging Combine activities for richer experiences

Photos: collecting, sharing, comments, favoriting, groups, broadcasting Combine activities for richer experiences

Shopping: Collecting, Ratings, Restaurants: Labels, ratings, reviews, levels Reviews Photos: Tagging News Articles: Sharing Combine activities for richer experiences

Enable a bridge to real life

Let the community elevate people & content they value

Create the spaces for people to make things happen

Service Design is the next new frontier old

Services are rendered; products are possessed. Services cannot be possessed; they can only be experienced, created or participated in. ~ G. Lynn Shostack, 1982

It’s about choreographed interactions

Enter text here Look familiar? An Integrated Service Design Process recommended by Dubberly Design Studios

“How can people participate as agents within representational contexts? Actors know a lot about that, and so do children playing make-believe.” ~ Brenda Laurel, Computers as Theater

It’s about choreographed interactions Starbucks has always been designed to provide customers with a third place

It’s about choreographed interactions Apple has a cohesive experience across all media

“As service designers we are engaged in meta-design —designing design— and are producing resources for people to creatively engage with a service.” ~Dubberly Design, Designing for Service

Enter text here There’s got to be a better way

“In order to feel connected, important, and understood, people need meaningful experiences.” ~ Pierre Bourdieu, Sociologist

We already have the tools & the mindset

danke erin malone twitter: @emalone erin@tangible-ux.com

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The Future is Already Here - Three Trends in IA

by erin malone on May 14, 2010

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