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The Future is Already Here - Three Trends in IA
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The Future is Already Here - Three Trends in IA


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Opening Keynote talk for the German IA Conference held in Cologne, Germany May 14/15, 2010 …

Opening Keynote talk for the German IA Conference held in Cologne, Germany May 14/15, 2010

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  • 1. the future is Dieschon da Zukunft ist already here three trends for the future of IA Drei Trends für die Zukunft der IA erin malone | german IA konferenz
  • 2. the future is already here it’s just unevenly distributed ~ william gibson
  • 3. about me: erin malone @emalone
  • 4. about me: erin malone @emalone
  • 5. about me: erin malone @emalone
  • 6. We are all experience designers
  • 7. There are no information architects
  • 8. “Designing with human experience as an explicit outcome and human engagement as an explicit goal is different from the kinds of design that have gone before. It can be practiced in any medium, and across media.” ~ Jesse James Garrett IA Summit Closing Plenary 2009
  • 9. from a diagram by Kristina Halvorson, Brain Traffic, from another diagram by
  • 10. T
  • 11. literacy vs. expertise T areas of literacy { (understanding) business analysis brand strategy story telling { content strategy areas of prototyping expertise (craft) interaction design information primary architecture identifier from a talk by Cindy Chastain, IA Summit 2010
  • 12. Physical Spaces
  • 13. Social Spaces
  • 14. Everything is social
  • 15. Just what is social?
  • 16. Designing social requires different thinking photo © erin malone
  • 17. 5 principles
  • 18. Pave the cowpaths
  • 19. Dogster started as a photosharing service. Shifted focus to pets once company saw people were primarily uploading pics and talking about their dogs.
  • 20. Talk like a person
  • 21. Do you want to talk to your customers like this? Or like this?
  • 22. Be open. Play well with others
  • 23. Embrace open standards Share data outside of the bounds of your application Accept external data within the sphere of your application Support two-way interoperability
  • 24. Learn from games photo by kurtxio
  • 25. Game Mechanics Collecting gives bragging rights, encourages completion Points game points by systems, social points by others, drives loyalty, drives behavior unlock new powers or access Feedback social feedback drives engagement accelerates mastery and adds fun Exchanges structured social interactions explicit or implicit Customization character or interface
  • 26. Respect the ethical dimension
  • 27. Some of the forces that must be balanced, to apply many of these patterns, involve ethical dilemmas
  • 28. 5 practices
  • 29. Give people a way to be identified
  • 30. And a way to identify themselves
  • 31. Make sure there is a “there” there. What’s your social object?
  • 32. The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else.
  • 33. Give people something to do
  • 34. Books: ratings, reviews, search Band: Public conversation, microblogging Combine activities for richer experiences
  • 35. Photos: collecting, sharing, comments, favoriting, groups, broadcasting Combine activities for richer experiences
  • 36. Shopping: Collecting, Ratings, Restaurants: Labels, ratings, reviews, levels Reviews Photos: Tagging News Articles: Sharing Combine activities for richer experiences
  • 37. Enable a bridge to real life
  • 38. Let the community elevate people & content they value
  • 39. Create the spaces for people to make things happen
  • 40. Service Design is the next new frontier old
  • 41. Services are rendered; products are possessed. Services cannot be possessed; they can only be experienced, created or participated in. ~ G. Lynn Shostack, 1982
  • 42. It’s about choreographed interactions
  • 43. Enter text here Look familiar? An Integrated Service Design Process recommended by Dubberly Design Studios
  • 44. “How can people participate as agents within representational contexts? Actors know a lot about that, and so do children playing make-believe.” ~ Brenda Laurel, Computers as Theater
  • 45. It’s about choreographed interactions Starbucks has always been designed to provide customers with a third place
  • 46. It’s about choreographed interactions Apple has a cohesive experience across all media
  • 47. “As service designers we are engaged in meta-design —designing design— and are producing resources for people to creatively engage with a service.” ~Dubberly Design, Designing for Service
  • 48. Enter text here There’s got to be a better way
  • 49. “In order to feel connected, important, and understood, people need meaningful experiences.” ~ Pierre Bourdieu, Sociologist
  • 50. We already have the tools & the mindset
  • 51. danke erin malone twitter: @emalone