Los Angeles IxDA - Designing Social Interfaces

by erin malone on Dec 03, 2009

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Version of the Designing Social Interfaces - 5 patterns, 5 practices, 5 anti-patterns talk I did for the IxDA Los Angeles group. Slightly different from the SF talk by the addition of a few new slides....

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Los Angeles IxDA - Designing Social Interfaces — Presentation Transcript

Designing Social Interfaces 5 principles 5 practices 5 anti-patterns erin malone

A little about me @emalone

People are unpredictable Enter text here

new social media : always awkward

Designing social requires diﬀerent thinking Organic vs Static Emotional vs Data Relationships vs Transactions Continuum vs One Grand Gesture ~ Deb Shultz, Altimeter Group photo © erin malone

The two leading reasons people contribute content to social [shopping] sites are the need to feel part of a community(31%) and recognition from peers (28%). ~IBM Institute for Business Value, August 2007

5 Principles

Pave text here Enterthe cowpaths

Dogster started as a photosharing service. Shifted focus to pets once company saw people were primarily uploading pics and talking about their dogs.

Talk like a here Enter text person

Do you want to talk to your customers like this? Or like this?

How to talk like a person Conversational Voice Self-Deprecating Error Messages Ask Questions Your vs. My No Joking Around

Be open. Play well with others. Enter text here

Embrace open standards Share data outside of the bounds of your application Accept external data within the sphere of your application Support two-way interoperability

Learn from games Enter text here

Learn from games What are Game Mechanics? The systems and features that make games fun, compelling and addictive. ~Amy Jo Kim

How to learn from games Game Mechanics Collecting gives bragging rights, encourages completion Points game points by systems, social points by others, drives loyalty, drives behavior unlock new powers or access Feedback social feedback drives engagement accelerates mastery and adds fun Exchanges structured social interactions explicit or implicit Customization character or interface

Respect the ethical dimension Enter text here

Respect the ethical dimension Some of the forces that must be balanced, to apply many of these patterns, involve ethical dilemmas

5brief tour of 96 patterns or a Practices

The Ecosystem

Give text here Enterpeople a way to be identi ed

Enterpeople a way to be identi ed & to identify themselves Give text here

Self

Attribution and Avatars Identity doesn’t alway have to manifest itself in a complicated or robust pro le.

User Cards Identity doesn’t alway have to manifest itself in a complicated or robust pro le.

Make sure there is a “there” there. What’s your social object?

The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else.

Social Networks form around Social Objects, not the other way around. ~ Hugh MacLeod GapingVoid.com

Give text here Enterpeople something to do

It’s a continuum

Activities involving objects

It’s a continuum Collecting One Sharing One to one Broadcasting & One to many Publishing Feedback One to one, One to an object Communicating One to one, One to many, Many to many Collaboration Many to many Social Media Ecosystem

Activities involving objects Books: ratings, reviews, search Public conversation

Activities involving objects Photos: collecting, sharing, comments, favoriting, groups, broadcasting

Activities involving objects Labels, ratings, reviews, levels Collecting, Ratings, Reviews Tagging Sharing

Enable a bridge Enter text here to real life events

Bridging Real Life

Taking it oﬄine Geo-Mobile Face-to-face meeting

And then back online After the Party Face-to-face meeting

Let the community elevate people & content they value Enter text here Gently moderate

Connections and Community

Enabling people to make connections Circles of Connections Find People Adding Friends Fans & Fame

Enter text here Norms Report Abuse Model Citizen

5 Anti-Patterns

Cargo Cult Enter text here

Cargo Cult

Don’t break email Enter text here

Don’t break email Facebook breaks email since you can’t reply to messages that arrive in the inbox. Basecamp allows people to reply as they are accustomed to and the message goes back into the stream on the site.

The Password Anti-Pattern Enter text here

The Password Anti-Pattern iLike Plaxo

The Password Anti-Pattern yelp

Ex-Boyfriend Bug Enter text here

Potemkin here Enter text Village

Instead of building a Potemkin Village, the architects of the relaunched dead.net site started with a judicious few groups and then let the community spawn the rest.

The Ecosystem - it’s balance with tradeoﬀs

Thanks Erin @emalone erin@tangible-ux.com http://www.designingsocialinterfaces.com buy the book http://www.designingsocialinterfaces.com

Fernanda Ibarra , Collective intelligence, socialmedia, online collaboration at TheTransitioner Great presentation. Loved the patterns and the ways in which this designs integrate reputation and aknowledgment in such diverse ways.

Thank you 2 years ago

Are you sure you want to Yes No

guruofnew Erin -- What a great provocative actionable preso. It's obvious Chloe did all the work.
Congrats! 2 years ago

Los Angeles IxDA - Designing Social Interfaces

by erin malone on Dec 03, 2009

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Los Angeles IxDA - Designing Social Interfaces — Presentation Transcript