Put Social Media To Work For You - Katherine Swartz

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  • With a profile and connections that truly represents you and your “real-world” network, you’re all set to get the most out of LinkedIn.
  • (Try Google Alert, so that every time your name comes up, you’re notified.)Once you have created your online profile, at whatever site you’ve chosen, “you’ve just scratched the surface,” she said. “You want to find groups — alumni, former employees of your last jobs, trade groups.”Join the groups, then wait and observe the discussions. When you feel you have something thoughtful to say, chime in with your opinion, Ms. Fielding said. Start branding yourself as someone insightful in that particular area, she said, so “when people are thinking about filling a job, they think of you.”
  • Just like SCACPA and civic involvement, speaking engagements and published articles are important tools to develop relationships and build networks, Every day, more and more people join and become devoted users of social networks. Every day, those active users spends hours online—viewing profiles, looking for information, communicating with other community members, and creating their own unique form of media. Every day that you’re not engaging with your target audience
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