EMAKINA
Buzz Marketing & Viral Strategies and
                   Viral
                       Buzz Marketing
Strategies

E...
Welcome

          Brice Le Blévennec
          President
          Emakina
About Emakina
 Emakina is the leading independent Belgian web agency.

 We offer the following integrated services
  –   c...
Some Emakina Customers
Buzz Marketing
– An event or activity that generates publicity, excitement, and
  information to the consumer.
– It's usua...
Viral Marketing
– An attempt to deliver a marketing message
  that spreads quickly and exponentially among consumers.
– To...
Word of Mouth
– The most powerful medium on the planet
– It's the actual sharing of an opinion about
  a product or servic...
Summary

Buzz Marketing               Viral Strategies           Word of Mouth

Creating excitement          Get your audi...
Today’s topic




         “Viral marketing is like
         succeeding in Hollywood:
         every actor wants to do it,...
EMAKINA

Viral Strategies and
    Buzz Marketing
Sources
–   Viral Advertising in 2005 - Top 7 Tactics, How-Tos & Measurement Data
    MarketingSherpa Special
–   Online v...
EMAKINA

Viral Strategies
Viral Marketing > Success stories
     Dreamteam Bets      Trojan Condoms      Hamlet Cigars




      1 million visits   ...
Viral Marketing > Key Ingredients
Like succeeding in Hollywood
– Everyone wants to do it, not everyone succeeds
– There is...
Viral Marketing > Definition
– Definition
    – Viral ads are online promotional campaigns that (hopefully) spread
      q...
Viral Marketing > What is not
– Evangelism marketing
    – Your customers love you so much that they will tell others abou...
Viral Marketing > Differentiators
– Key: unless you're actually marketing a related entertainment or
  charitable brand, m...
Viral Marketing > History
– 1995-2000
   – Hotmail went from zero to 30 million users with a then-revolutionary
     viral...
Viral Marketing > Human Motivators
Successful viral ad promos appeal to any one (or all three) of these
   basic human mot...
Viral Marketing > Why?
– Because consumers growing tired with advertising.
    – It's the same reason why product placemen...
Viral Marketing > Typical Elements
–   Give away products or services
–   Effortless communication to peers
–   Scalabilit...
Viral Marketing > The Maths
                                                      ?
– The critical factors:
    – likeline...
Viral Marketing > Reasons to forward
An online survey revealed the following reasons to forward:
1. Make people laugh
2. R...
Viral Marketing > Tips
– Encourage forwarding and do so
  both explicitly (asking) and implicitly (showing how-to)
– Allow...
Viral Marketing > Checklist
1. Plan the campaign
2. Define objectives: buzz or traffic
3. Research the audience - where an...
EMAKINA
Buzz Marketing
Buzz Marketing > Examples
– International
    –   Segway
    –   Clio
    –   Blair Witch Project
    –   PlayStation2
– B...
Buzz Marketing > Definition
– Definition
    – Excitement Buildup via ‘Word of Mouth’
– Objectives
    – A type of PR wher...
Buzz Marketing > Background
– Studies reveal that up to 67% of consumer purchases are
  directly influenced by opinion of ...
Buzz Marketing > Why
– Over stimulated customers
    – Information overload via multi-channels
    – Relying on friends is...
Buzz Marketing > Success Parameters
– Your product
    – Has to be innovative, really good
    – Segway vs paperclips
– Yo...
Buzz Marketing > Minimal Ingredients
– How to get people to talk about your product
– Storytelling
    – Lead people to st...
Buzz Marketing > Understanding Networks
–   Networks are invisible
–   People link with similar others
–   Similar people ...
Buzz Marketing > Techniques
– Multi-site presence
    –   Posted editorials
    –   Created testimonials
    –   Normal ba...
Buzz Marketing > Blogging as Rising Star
– Blogging allows for
    – Authenticity: Easy and credible human testimonials
  ...
Buzz Marketing > Successful Business Blogs
–   Commercial blogs are different from
    normal blogs: they exist to promote...
Buzz Marketing > Successful Business Blogs
–   Brands can also create virtual
    blogs around their brands or
    one of ...
EMAKINA

Conclusion
20th Century Marketing Paradigm


                                  Creates                        Main
     Brand        ...
21st Century Marketing Paradigm

                                               “Authentic”
     The 21st century, ‘bottom...
Quotes
– “The most powerful selling of products and ideas takes place not
  marketer to consumer but consumer to consumer....
Viral Marketing kills two birds with one stone
– It avoids the need to have a product with a wow factor in order
  to rais...
Viral Marketing
The synthesis between
top-down and bottom-up paradigms
                                             Advert...
Top 7 Viral Ad Tactics
1.   Hoping email will be forwarded
2.   Offering eCards
3.   Online games or quizzes
4.   Video cl...
Top 7 Viral Ad Tactics
1.   Hoping email will be forwarded
2.   Offering eCards
3.   Online games or quizzes
4.   Video cl...
Top 7 Viral Ad Tactics
1.   Hoping email will be forwarded
2.   Offering eCards
3.   Online games or quizzes
4.   Video cl...
Top 7 Viral Ad Tactics
1.   Hoping email will be forwarded
2.   Offering eCards
3.   Online games or quizzes
4.   Video cl...
Top 7 Viral Ad Tactics
1.   Hoping email will be forwarded
2.   Offering eCards
3.   Online games or quizzes
4.   Video cl...
Top 7 Viral Ad Tactics
1.   Hoping email will be forwarded
2.   Offering eCards
3.   Online games or quizzes
4.   Video cl...
Top 7 Viral Ad Tactics
1.   Hoping email will be forwarded
2.   Offering eCards
3.   Online games or quizzes
4.   Video cl...
Top 7 Viral Ad Tactics
1.   Hoping email will be forwarded
2.   Offering eCards
3.   Online games or quizzes
4.   Video cl...
Top line guidelines to getting it right
   Three key factors will increase the likelihood of a successful
   online viral ...
Quotes
– “Our ongoing series of online viral marketing campaigns have
  proven their value in providing high brand exposur...
Emakina Model

Consulting                             Marketing
Strategy and                         Tactical actions
plan...
Emakina Multi-Channel Approach

           Above the line
             Agency


                             WORLD WIDE WE...
E-Marketing Service Offerings
                          MINI-SITES


                         NEWSLETTERS

               ...
Objectives                 Mechanics

                           quot;quot;   quot;quot;
Recruit email addresses

        ...
Contact us
 EMAKINA

 Rue Middelbourg, 64A
 1170 Brussels

 info@emakina.com
 www.emakina.com

 Tel : + 32 2 400.40.00
 Fa...
Viral Marketing Theory
Viral Marketing Theory
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Viral Marketing Theory

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Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, business partners or acquaintances, the overall growth and business opportunities snowballs very quickly

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Viral Marketing Theory

  1. 1. EMAKINA Buzz Marketing & Viral Strategies and Viral Buzz Marketing Strategies Emakina Academy
  2. 2. Welcome Brice Le Blévennec President Emakina
  3. 3. About Emakina Emakina is the leading independent Belgian web agency. We offer the following integrated services – creative consultancy and graphic design – web development and IT integration – e-business and strategic consultancy – marketing communication services With an award-winning team of over +80 web experts, Emakina delivers state-of-the-art projects.
  4. 4. Some Emakina Customers
  5. 5. Buzz Marketing – An event or activity that generates publicity, excitement, and information to the consumer. – It's usually something that combines a wacky, jaw-dropping event or experience with pure branding, like tattooing your forehead. – If buzz is done right, people will write about it, so it essentially becomes a great PR vehicle. – Buzz marketing typically includes one shot of adrenaline and a chaser of product information. – Example: http://www.subservientchicken.com Source: “The word on Word of Mouth” by Dave Balter, President of BzzAgent
  6. 6. Viral Marketing – An attempt to deliver a marketing message that spreads quickly and exponentially among consumers. – Today, this often comes in the form of an email message or video. – Contrary to alarmists' fear, viral isn't evil. It isn't dishonest or unnatural. – At its best, it is word of mouth enabled, and at its worst, it's just another interruptive marketing message. – Example: http://www.virginmobile.com “Richard Branson is naked” Source: “The word on Word of Mouth” by Dave Balter, President of BzzAgent
  7. 7. Word of Mouth – The most powerful medium on the planet – It's the actual sharing of an opinion about a product or service between two or more consumers – It's what happens when people become natural brand advocates – It's the holy grail of marketers, CEOs and entrepreneurs, as it can make or break a product. – The key to its success: it's honest and natural. – Example: http://www.segway.com Source: “The word on Word of Mouth” by Dave Balter, President of BzzAgent
  8. 8. Summary Buzz Marketing Viral Strategies Word of Mouth Creating excitement Get your audience to do Your customers buildup leading to talk in your marketing for you becoming your brand the street evangelizers Focus = the talking about Focus = the spreading of Focus = on brand core your promotion your message values Mail, SMS and Web are Web is a key element Spontaneous peer-to- integrated in a peer brand marketing multi-channel campaign Authenticity & Credibility
  9. 9. Today’s topic “Viral marketing is like succeeding in Hollywood: every actor wants to do it, only a few succeed.”
  10. 10. EMAKINA Viral Strategies and Buzz Marketing
  11. 11. Sources – Viral Advertising in 2005 - Top 7 Tactics, How-Tos & Measurement Data MarketingSherpa Special – Online viral marketing: the strategic synthesis in peer-to-peer brand marketing Justin Kirby, Managing Director of DMC – The Word on ‘Word of Mouth’ Dave Balter, President of BzzAgent – Viral Marketing Russell Goldsmith, Prentice Hall Business – Buzz Marketing with Blogs Susannah Gardner, Wiley Publishing + Emakina experience…
  12. 12. EMAKINA Viral Strategies
  13. 13. Viral Marketing > Success stories Dreamteam Bets Trojan Condoms Hamlet Cigars 1 million visits 35 million views 1 million visits in 2 weeks in 3 months in 1 week MTV FORD KA Kozaks Game 280'000 ecards 200 sites have Top50 > Top10 in 3 weeks copied the clip! in 1 year
  14. 14. Viral Marketing > Key Ingredients Like succeeding in Hollywood – Everyone wants to do it, not everyone succeeds – There is no guarantee recipe for instant success but… Key ingredients for the success stories were – Huge fun factor, new factor, intriguing factor, sexy factor Creative copy writing and visuals – You should look cool when forwarding to friend Easy to forward – Praise should go to you as forwarder for finding it! Cool and easy to summarize story – Energy and drive of posters is crucial Selected and motivated underground posters working day and night – Credible look&feel (professional amateurism) Rumour should be believable; people are credible, corporations not
  15. 15. Viral Marketing > Definition – Definition – Viral ads are online promotional campaigns that (hopefully) spread quot;like a virus.quot; One minute nobody's heard of it, next minute, it's everywhere. – Characteristics: – Facilitates and encourages people to pass along a marketing message – Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles. – If succesful, it spreads like a 'virus' and grows exponentially
  16. 16. Viral Marketing > What is not – Evangelism marketing – Your customers love you so much that they will tell others about you. Highly profitable and targeted, but also fairly focused and controllable. – Influencer marketing – Tightly targeted campaigns, often conducted offline, to get a very small, highly-influential demographic/psychographic to use your product, hoping the masses will then copy them slavishly. (Celebrities, ultra-trendy youth, ...) – Buzz marketing – A type of PR whereby you engage in either publicity stunts or plant content (Blogs, articles, message board postings) hoping to get a quot;buzzquot; generated about your brand. Often used as part of the quot;seedingquot; campaign to help get the word out about a new viral ad.
  17. 17. Viral Marketing > Differentiators – Key: unless you're actually marketing a related entertainment or charitable brand, most viral ad campaigns aren't focused on the brand itself. – Campaigns may raise sales or otherwise help your brand as a by-product. But, the main focus of the campaign is on the creative -- the thing that's so neat-o that people feel compelled to spread the word. – The heart of a viral ad campaign is the content. People don't spread the ad because they love your brand, they spread it because they can't help but adore your content. They're not evangelists serving you, they are self-serving.
  18. 18. Viral Marketing > History – 1995-2000 – Hotmail went from zero to 30 million users with a then-revolutionary viral email ad quot;Get your own free email at hotmail.comquot; – 2001-2003 – During the worst days of the dot-com-bust when no one could afford any other kind of online advertising. – 2004-2005 – Advertisers wanting to break through increasing clutter while appealing to quot;coolquot; consumers who otherwise hate ads.
  19. 19. Viral Marketing > Human Motivators Successful viral ad promos appeal to any one (or all three) of these basic human motivators: – Entertainment – Fun, humour, games, quizzes, videos, songs... anything to pass the time not working. – Greed – Sweeps entries and other free offers. – quot;Limited free stockquot; vs rest of catalogue for sale. – Charity (and/or fear) – You can help save the world. Ask all your friends to sign this online petition/buy this item/visit this Web page daily... etc.
  20. 20. Viral Marketing > Why? – Because consumers growing tired with advertising. – It's the same reason why product placements in movies, TV and videogames are so hot right now. – It's a way to put your brand in a context that consumers feel good about. (Instead of an ad they want to zap.) – Standing out in a cluttered world – Uniqueness catches the eye – Position your product in an original, creative way – The possibility of outrageous reach – If your campaign is a viral hit, you'll reach far more people than you ever dreamed possible. – Campaign can quot;go viralquot; ... exploding to hundreds of thousands of viewers.
  21. 21. Viral Marketing > Typical Elements – Give away products or services – Effortless communication to peers – Scalability – Exploits common motivations and behaviours – Utilizes existing communication networks – Use others' resources
  22. 22. Viral Marketing > The Maths ? – The critical factors: – likeliness to forward – amount of friends forwarded – Studies reveal – 25% of people sometimes forward messages – 75% never does (your handicap) – Exponential growth-rate: likeliness to forward * number of destinees > 1 – Examples: – 25% * 4 friends = 1 = status quo effect – 10% * 8 friends = 0,8 = no exponential – 15% * 10 friends = 1.5 = exponential effect – 5% * 20 friends = 0.8 = not exponential
  23. 23. Viral Marketing > Reasons to forward An online survey revealed the following reasons to forward: 1. Make people laugh 2. Recommend something 3. Competition (join or help you win) 4. Earn you some money / reduction 5. Call for charity, noble cause 6. Join a petition 7. Sex 8. Prank 9. Self appreciation 10. Chain mail ! Any of the above can be marketing vectors for your product
  24. 24. Viral Marketing > Tips – Encourage forwarding and do so both explicitly (asking) and implicitly (showing how-to) – Allow broadcasting via email copy/paste of groups of emails – Play on group/tribe factor appeal to their drivers/motivators/group characteristics – Look for news events / hot topics as carriers – Make sure that both forwarder and recipient get bonus – Forwarder should look cool / get praise – Recipient should laugh / be entertained – Make sure that recipient can become new forwarder – Easy forward link – Light or no personalization
  25. 25. Viral Marketing > Checklist 1. Plan the campaign 2. Define objectives: buzz or traffic 3. Research the audience - where and how to stimulate 4. Timing and phasing 5. Seed the viral spread 6. How to stimulate e-influencers & drivers 7. Measure and monitor 8. Attachments sizes and forwarding mechanisms 9. Incentives and legalities 10. Follow-up the campaign
  26. 26. EMAKINA Buzz Marketing
  27. 27. Buzz Marketing > Examples – International – Segway – Clio – Blair Witch Project – PlayStation2 – Belgian Marketeers – Lipton Green Tea – BiFi
  28. 28. Buzz Marketing > Definition – Definition – Excitement Buildup via ‘Word of Mouth’ – Objectives – A type of PR whereby you engage in either publicity stunts or plant content (Blogs, articles, message board postings) hoping to get a quot;buzzquot; generated about your brand – Characteristics – Mostly offline spread initiated by e.g. online campaign – Requires great product – Underpromise, overdeliver
  29. 29. Buzz Marketing > Background – Studies reveal that up to 67% of consumer purchases are directly influenced by opinion of peers – Human opinions are naturally more valued than advertisements
  30. 30. Buzz Marketing > Why – Over stimulated customers – Information overload via multi-channels – Relying on friends is natural filter – Skeptical customers – Ad-skeptical – Human vote – Connected customers – Direct friends – Friends-of-friends – New connectivity tools: web, gsm, messenger, blogs
  31. 31. Buzz Marketing > Success Parameters – Your product – Has to be innovative, really good – Segway vs paperclips – Your target audience – Stimulate leaders and followers – Your customer connectivity – Offline and online – Your marketing strategy – More potential if you're the underdog
  32. 32. Buzz Marketing > Minimal Ingredients – How to get people to talk about your product – Storytelling – Lead people to stories and anecdotes that are easy to remember and tell – Pass-along effect – Allow for indirect experience (video, interactive flash) that can be recounted as direct experience – Knowledge diffusion – Divulge news not in one go but carefully timed – Give upfront cool facts (“Look at this!”) but also rich behind-the-curtain facts (“Did you know?”)
  33. 33. Buzz Marketing > Understanding Networks – Networks are invisible – People link with similar others – Similar people form clusters – Buzz spreads through common nodes – Information trapped in clusters – Network hubs and connectors = shortcuts – We talk to those around us – Weak ties are surprisingly strong – The Net nurtures weak ties – Networks go across markets
  34. 34. Buzz Marketing > Techniques – Multi-site presence – Posted editorials – Created testimonials – Normal banner campaign – Blogs – Multi-channel presence – Orchestrated TV, radio, print and webcampaign – Desired effect – quot;Everywhere you go, you hear people talking about itquot; – No blatant ads, just omni-present presences
  35. 35. Buzz Marketing > Blogging as Rising Star – Blogging allows for – Authenticity: Easy and credible human testimonials – Linking: Rich networking and content syndication – Cost-efficient: same behind-the-scene message on many different formats & platforms – How to make successful blogs – Recruit good blogger – Credible and creative copy talks – Regularly updated – Listens to feedback – Create “leading blogs” and “follower-blogs”
  36. 36. Buzz Marketing > Successful Business Blogs – Commercial blogs are different from normal blogs: they exist to promote a specific product or brand and have a well defined lifetime. It can be implemented as a micro-site or an extension of a marketing site – The first large scale application of blogs was launched by Nike. It served as an exclusive medium to launch on a daily basis different video premieres for the full scale video promotion « the Art of Speed » – Other blogs concepts follow famous athletes sponsored by a brand. These sites assure more branding visibility than normal television coverage
  37. 37. Buzz Marketing > Successful Business Blogs – Brands can also create virtual blogs around their brands or one of their icons (logo, mascotte, …) – Commercial blogs are frequently used to communicate web exclusives or to frequently communicate updates – Example: movie shooting and cast interviews – The main risk with blogs is the target group: a blog has to receive all the normal promotion means to justify the ROI. Word- of-mouth works great but it needs an initial critical mass to take off
  38. 38. EMAKINA Conclusion
  39. 39. 20th Century Marketing Paradigm Creates Main Brand and drives media Values Supports & Secondary reinforces media Distribution Below & promotion the line Personal experience Ever since marketers acknowledged that there’s too much advertising, and too many media channels, they’ve been looking for alternative ways to get consumers to buy into their brand and buy their products. Most of the solutions being explored try to re-engage and interact with “Didactic” consumers in an old-style, ‘top-down’ approach, whereby Above-The-Line (ATL) mainstream media activities focusing on the brand are driving the communication.
  40. 40. 21st Century Marketing Paradigm “Authentic” The 21st century, ‘bottom-up’ word-of- mouth marketing approach focuses on personal experience of the brand and is driven by consumers. Brand Values Essential Supports & truths reinforces Continuing Extends & dialogue expands Personal On the ground Creates & experience reality drives
  41. 41. Quotes – “The most powerful selling of products and ideas takes place not marketer to consumer but consumer to consumer.” Malcolm Gladwell – “Online Consumer Generated Media such as blogs and forums have helped supercharge word-of-mouth marketing communications..” Intelliseek – “The problem with word-of-mouth marketing is that it only truly works if the product has some inherent ‘wow’ factor that people want to talk about.” Steve Knox from P&G’s ! So word-of-mouth marketing is by no means a complete panacea for the ‘much advertising no longer works problem. This is why marketers are now turning to online viral marketing.
  42. 42. Viral Marketing kills two birds with one stone – It avoids the need to have a product with a wow factor in order to raise awareness, generate buzz and kickstart peer-to-peer spread. ! Instead, the viral campaign’s communication agent is the element that needs a wow factor. – Viral campaigns ‘work’ the Internet to deliver exposure via peer- to-peer endorsement. ! The focus is on campaigns with material that consumers want to spend time interacting with and spreading proactively. ! Attention: The point of a viral campaign is not only to ‘go viral’, but also to benefit the brand strategically.
  43. 43. Viral Marketing The synthesis between top-down and bottom-up paradigms Advertainment Online Offline Word of ‘Mouse’ Offline Viral Online viral marketing provides the Word of Mouth missing link between the word-of-mouth approach and the top-down, advertainment approach to brand marketing.
  44. 44. Top 7 Viral Ad Tactics 1. Hoping email will be forwarded 2. Offering eCards 3. Online games or quizzes 4. Video clips 5. Audio clips 6. Tell-a-Friend offers on promo pages 7. Cool (independently branded) microsites
  45. 45. Top 7 Viral Ad Tactics 1. Hoping email will be forwarded 2. Offering eCards 3. Online games or quizzes 4. Video clips 5. Audio clips 6. Tell-a-Friend offers on promo pages 7. Cool (independently branded) microsites
  46. 46. Top 7 Viral Ad Tactics 1. Hoping email will be forwarded 2. Offering eCards 3. Online games or quizzes 4. Video clips 5. Audio clips 6. Tell-a-Friend offers on promo pages 7. Cool (independently branded) microsites
  47. 47. Top 7 Viral Ad Tactics 1. Hoping email will be forwarded 2. Offering eCards 3. Online games or quizzes 4. Video clips 5. Audio clips 6. Tell-a-Friend offers on promo pages 7. Cool (independently branded) microsites
  48. 48. Top 7 Viral Ad Tactics 1. Hoping email will be forwarded 2. Offering eCards 3. Online games or quizzes 4. Video clips 5. Audio clips 6. Tell-a-Friend offers on promo pages 7. Cool (independently branded) microsites
  49. 49. Top 7 Viral Ad Tactics 1. Hoping email will be forwarded 2. Offering eCards 3. Online games or quizzes 4. Video clips 5. Audio clips 6. Tell-a-Friend offers on promo pages 7. Cool (independently branded) microsites
  50. 50. Top 7 Viral Ad Tactics 1. Hoping email will be forwarded 2. Offering eCards 3. Online games or quizzes 4. Video clips 5. Audio clips 6. Tell-a-Friend offers on promo pages 7. Cool (independently branded) microsites
  51. 51. Top 7 Viral Ad Tactics 1. Hoping email will be forwarded 2. Offering eCards 3. Online games or quizzes 4. Video clips 5. Audio clips 6. Tell-a-Friend offers on promo pages 7. Cool (independently branded) microsites
  52. 52. Top line guidelines to getting it right Three key factors will increase the likelihood of a successful online viral marketing campaign: 1. appropriate wow factor material that users want to seek out, talk about and pass on of their own freewill 2. appropriate specialist seeding to places where users already gather 3. strategically planned use of the technique as a means to an end ! Online viral marketing is definitely shaping up as a credible, strategic synthesis between word-of-mouth techniques and top- down advertainment-style approaches to brand marketing. Used wisely, with a strategic end goal in mind, it can be a key success driver within any brand’s overall marketing activity.
  53. 53. Quotes – “Our ongoing series of online viral marketing campaigns have proven their value in providing high brand exposure to a wide- as-possible audience, and ultimately contributing to car sales.” Steve Jelliss, CRM Manager for Mazda Motors (UK) – “Online viral marketing is best used not as a one-off tactical end in itself, but as an integrated strategic part of the overall marketing mix. It’s a means to an end whereby it not only generates buzz, but also provides ongoing, quantifiable brand benefits, such as increased awareness, peer-to-peer endorsement and ultimately more sales.” James Kydd, brand director for Virgin Mobile
  54. 54. Emakina Model Consulting Marketing Strategy and Tactical actions planning Multi-channel Marketing studies Direct to 1-to-1 ROI studies Successful E-Commerce Technology Creation E-Business platforms Concept Integration Graphic Design Web development Usability Hosting Content
  55. 55. Emakina Multi-Channel Approach Above the line Agency WORLD WIDE WEB IDEAS Integrated communication EMAIL RICH COMMUNICATION BANNERING YOUR AFFILIATE EMAKINA CUSTOMERS COMPANY SMS, MMS IVR IDEAS Integrated communication SEARCH ENGINE VIRAL MARKETING Below the line Agency
  56. 56. E-Marketing Service Offerings MINI-SITES NEWSLETTERS YOUR YOUR EMAKINA LOYALTY PROGRAMS CUSTOMERS COMPANY REWARD MECHANISM COMMUNITY BUILDING BANNERING EMAIL RECRUITMENT YOUR VIRAL MARKETING PROSPECTS GAMES + PROMOTIONS AFFILIATES
  57. 57. Objectives Mechanics quot;quot; quot;quot; Recruit email addresses quot;quot;quot; quot;quot;quot;quot;quot; Increase sales volume quot; quot;quot;quot; Customer loyalty quot;quot;quot;quot;quot;quot;quot;quot;quot; Brand awareness quot;quot;quot;quot;quot;quot;quot;quot; Traffic Building quot;quot;quot; quot;quot; quot; Lead generation quot;quot;quot; quot;quot; quot; Niche marketing Emakina Search Engine Marketing Games and Promotions recommendations Loyalty programs 3rd Party Mailings 1-to-1 Marketing Viral Marketing E-Mailings Bannering Mini-sites
  58. 58. Contact us EMAKINA Rue Middelbourg, 64A 1170 Brussels info@emakina.com www.emakina.com Tel : + 32 2 400.40.00 Fax : + 32 2 400.40.01
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