Intro

Today 10.10 Social Media Basics Emakina 10.30 Monitoring social media Attentio 11.00 Coffee Break 11.20 Practical cases Attentio / Groupe Reflect 12.00 Social Media Strategy Emakina 12.30 Walking lunch 14.00 End

10.10 Social Media Basics Emakina

10.30 Monitoring social media Attentio

11.00 Coffee Break

11.20 Practical cases Attentio / Groupe Reflect

12.00 Social Media Strategy Emakina

12.30 Walking lunch

14.00 End

Before we get started… Let’s make sure we all speak the same language

What is social media? “ Social media describes the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.” Wikipedia

“ Social media describes the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.”

Wikipedia

If you prefer a more creative definition

So, what’s the “problem”?

Another definition "Social media encompasses everything that is written, spoken and shown about your organization that you have no control over.“ Josh Hallett

"Social media encompasses everything that is written, spoken and shown about your organization that you have no control over.“

Josh Hallett

How do they do it? The tools

Social Media Tools Blogs RSS Podcasting Forums/Message Boards Wikis Social Networks Photo/Video Sharing

Blogs

RSS

Podcasting

Forums/Message Boards

Wikis

Social Networks

Photo/Video Sharing

#1: Blogs More than 100 million blogs. Nearly 75,000 new blogs each day: one every second! The blogosphere doubles in size every 6 months.

More than 100 million blogs.

Nearly 75,000 new blogs each day: one every second!

The blogosphere doubles in size every 6 months.

#2: Really Simple Syndication (RSS)

#3: Podcasting iTunes 1 million Podcast subscriptions the first week they were available Podcast Alley Podcast.net Yahoo Podcasts Podcasting News Just Google it

iTunes

1 million Podcast subscriptions the first week they were available

Podcast Alley

Podcast.net

Yahoo Podcasts

Podcasting News

Just Google it

#4: Forums/Message Boards More than 20 million active message boards/forums Includes message boards, forums, bulletin boards, Usenet groups, e-mail discussion lists, Yahoo! Groups, Google Groups, opinion sites Narrowly focused (automotive, parenting, health, stocks/finance, etc.) Heavily moderated, both by forum webmasters and participants Structured, threaded discussions predominant

More than 20 million active message boards/forums

Includes message boards, forums, bulletin boards, Usenet groups, e-mail discussion lists, Yahoo! Groups, Google Groups, opinion sites

Narrowly focused (automotive, parenting, health, stocks/finance, etc.)

Heavily moderated, both by forum webmasters and participants

Structured, threaded discussions predominant

#5: Wikis Collaborative knowledge sharing

Collaborative knowledge sharing

#6: Social Networks Facebook MySpace LinkedIN MSN Spaces Yahoo 360 LiveJournal

Facebook

MySpace

LinkedIN

MSN Spaces

Yahoo 360

LiveJournal

#7: Photo & Video Sharing

Conclusion Those tools provide absolutely anyone to establish credibility and gain trust. And the information, good or bad, that's created and shared with those tools stays in search engines forever .

Those tools provide absolutely anyone to establish credibility and gain trust. And the information, good or bad, that's created and shared with those tools stays in search engines forever .

Today we’ll show you

A Two Company Presentation Your brand