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Social Media Basics

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  • Transcript

    • 1. Intro
    • 2. Today
      • 10.10 Social Media Basics Emakina
      • 10.30 Monitoring social media Attentio
      • 11.00 Coffee Break
      • 11.20 Practical cases Attentio / Groupe Reflect
      • 12.00 Social Media Strategy Emakina
      • 12.30 Walking lunch
      • 14.00 End
    • 3. Before we get started… Let’s make sure we all speak the same language
    • 4. What is social media?
      • “ Social media describes the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.”
      • Wikipedia
    • 5. If you prefer a more creative definition
    • 6. So, what’s the “problem”?
    • 7. Another definition
      • "Social media encompasses everything that is written, spoken and shown about your organization that you have no control over.“
      • Josh Hallett
    • 8.  
    • 9.  
    • 10.  
    • 11.  
    • 12.  
    • 13.  
    • 14. How do they do it? The tools
    • 15. Social Media Tools
      • Blogs
      • RSS
      • Podcasting
      • Forums/Message Boards
      • Wikis
      • Social Networks
      • Photo/Video Sharing
    • 16. #1: Blogs
      • More than 100 million blogs.
      • Nearly 75,000 new blogs each day: one every second!
      • The blogosphere doubles in size every 6 months.
    • 17. #2: Really Simple Syndication (RSS)
    • 18. #3: Podcasting
      • iTunes
        • 1 million Podcast subscriptions the first week they were available
      • Podcast Alley
      • Podcast.net
      • Yahoo Podcasts
      • Podcasting News
      • Just Google it
    • 19. #4: Forums/Message Boards
      • More than 20 million active message boards/forums
      • Includes message boards, forums, bulletin boards, Usenet groups, e-mail discussion lists, Yahoo! Groups, Google Groups, opinion sites
      • Narrowly focused (automotive, parenting, health, stocks/finance, etc.)
      • Heavily moderated, both by forum webmasters and participants
      • Structured, threaded discussions predominant
    • 20. #5: Wikis
      • Collaborative knowledge sharing
    • 21. #6: Social Networks
      • Facebook
      • MySpace
      • LinkedIN
      • MSN Spaces
      • Yahoo 360
      • LiveJournal
    • 22. #7: Photo & Video Sharing
    • 23. Conclusion
      • Those tools provide absolutely anyone to establish credibility and gain trust. And the information, good or bad, that's created and shared with those tools stays in search engines forever .
    • 24. Today we’ll show you
    • 25. A Two Company Presentation Your brand

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