Social Media Basics

Today
10.10 Social Media Basics Emakina
10.30 Monitoring social media Attentio
11.00 Coffee Break
11.20 Practical cases Attentio / Groupe Reflect
12.00 Social Media Strategy Emakina
12.30 Walking lunch
14.00 End

Before we get started… Let’s make sure we all speak the same language

What is social media?
“ Social media describes the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.”
Wikipedia

If you prefer a more creative definition

So, what’s the “problem”?

Another definition
"Social media encompasses everything that is written, spoken and shown about your organization that you have no control over.“
Josh Hallett

How do they do it? The tools

Social Media Tools
Blogs
RSS
Podcasting
Forums/Message Boards
Wikis
Social Networks
Photo/Video Sharing

#1: Blogs
More than 100 million blogs.
Nearly 75,000 new blogs each day: one every second!
The blogosphere doubles in size every 6 months.

#2: Really Simple Syndication (RSS)

#3: Podcasting
iTunes
1 million Podcast subscriptions the first week they were available
Podcast Alley
Podcast.net
Yahoo Podcasts
Podcasting News
Just Google it

#4: Forums/Message Boards
More than 20 million active message boards/forums
Includes message boards, forums, bulletin boards, Usenet groups, e-mail discussion lists, Yahoo! Groups, Google Groups, opinion sites
Narrowly focused (automotive, parenting, health, stocks/finance, etc.)
Heavily moderated, both by forum webmasters and participants
Structured, threaded discussions predominant

#5: Wikis
Collaborative knowledge sharing

#6: Social Networks
Facebook
MySpace
LinkedIN
MSN Spaces
Yahoo 360
LiveJournal

#7: Photo & Video Sharing

Conclusion
Those tools provide absolutely anyone to establish credibility and gain trust. And the information, good or bad, that's created and shared with those tools stays in search engines forever .

Today we’ll show you

A Two Company Presentation Your brand

Social Media Basics

by Emakina on Mar 28, 2008

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Social Media Basics — Presentation Transcript