What do you need to understand about social media?Social media is not yet another communication channel; it is not one way communication.Social media is about entering in a conversation, it is the willingness to listen, talk and share information with each other to the benefit of all concerned. It is about building a relationship, about giving before receiving.But these social media have specific rules, values and behaviors. As a company we have to live by theses rules, values and behaviors. If we can’t, we better not get involved!
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