Practical Cases: Power Up your Blog's Ambassadors

Power up your Blog’s Ambassadors…

Zadig & Voltaire: How to save a A Level Writer Endorsement Zadig & Voltaire, A fashion and Hype clothes Maker choose to endorse the French Writter Frederic Beigbeder, and Brand 2 of its Bestsellers product (Tunisien Tee-Shirt Zadig & Voltaire) Power up your Blog’s Ambassadors…

Zadig & Voltaire: How to save a A Level Writer Endorsement Power up your Blog’s Ambassadors…

Zadig & Voltaire: How to save a A Level Writer Endorsement
Why Use Bloggers to promote this endorsment ?
Beigbeder decide that He would refuse any Interviews (TV, Radio, Paper Magazines, …) for his last Book « Au Secours, pardon »
Therefore, Z & V lost a big part of the profit in this endorsement…
Issue : Z & V needed to reach its Consumers who’s profiles is the following  25yo to 35yo, CSP+, Connected, …

The solution :
Build a small selection of « A Level Bloggers », in harmony with the Consumers Profile of Z & V.
Make them Participate to a Dedicace Session in one of the Lead Z & V shop in Paris.
Offer them the possiblity to share more with the Writer, and therefore, create valued Contents.

ROI :
8 bloggers (Gross Audience of 1 000 000 VU/Month ) Write productive and valuable Posts on Z & V endorsement.
1 of Them, Thomas Clément, Hosting a web TalkShow with a large audience , made the only Interview of The Writer, and credited largely Z & V in his video.
The Branded tunisiens Tee-shirt where sold Out « online & offline » in 3 weeks

Zadig & Voltaire: How to save a A Level Writer Endorsement Chosen Extract from the ITW (27 000 Views in Dailymotion): Power up your Blog’s Ambassadors…

Club Med : How To Capitalize on a Historical Fondement of The Company : « Happyness » Club Med, World Wellknown Travel and Leisure Agency, was about to Launch a new Communication Campaign focus on its Historical Fondements. Power up your Blog’s Ambassadors…

Club Med : How To Capitalize on a Historical Fondement of The Company : « Happyness »
Needs :
Communicate without advertising about the « Happyness », one of the base of CM.
Offer a way to make a soft teasing before the Ads campaing in December 2008

Club Med : How To Capitalize on a Historical Fondement of The Company : « Happyness » Solution: Create a Collectiv around the notion of Happyness and bring people to « join » the mouvement. Club Med would reveal later to be a sponsor of the « Cause ». Power up your Blog’s Ambassadors…

Tools of the Collective (Collectif pour la Création d’une journée Officielle du Bonheur):
Events : Regate of « Optimists » (small boats) in Paris, A « Paris les flots » (volleyball, sunbathing, music, on the seine river, in the middle of winter), …
Website www.collectifpourlajourneedubonheur.com + Official Group and Page on Facebook
Blogs Networking with A level Bloggers (Representing Gross Audience of 5 000 000 VU Months ) + Bloggers From The Mainstream Medias (TV + Newspaper + Radio)

Results Online before Club Med Reveal as the Sponsor of the Collectiv
On Website
60 000 Unique Visitors
150 000 Pages view
7 000 signataires of the JODB Manifest
On Facebook
More than 25 000 Members of the JODB Group and Official Page

Results in the Mainstream Medias
Radios : numerous Chronics about the JODB on FG RADIO, Radio Nova, National Radios…
Tv: Canal + ( la Matinale, 5 minutes !!) , TF1 (8 O’clock News , most watched tv news broadcast)
Paper Magazine (Average Print per Issue= 200 to 300 k ) : Nouvel Obs, Figaro, …

Club Med : How To Capitalize on a Historical Fondement of The Company : « Happyness » Canal + , La Matinale (An audience of 1.8 Millions telespectators each Morning) Power up your Blog’s Ambassadors…

Club Med : How To Capitalize on a Historical Fondement of The Company : « Happyness » TF1 – PPDA - 8 PM News Broadcast ( 5 000 000 Telespectators that Day) Power up your Blog’s Ambassadors…

Thank you! Any questions?

Practical Cases: Power Up your Blog's Ambassadors

by Emakina on Mar 28, 2008

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Practical Cases: Power Up your Blog’s Ambassadors — Presentation Transcript