Practical Cases: Mobile Brands

Mobile Brands Business Case Kalina Lipinska Attentio

Mobile Brands Business Case
Mobile brands background buzz
Tracking objectives
Brand comparison
Sentiment insights
Brands profiles
Buzz and sales – the connection
Tracking impact and recommendations

Mobile brands background buzz Mobile Brands Business Case

Tracking objectives
Find most discussed issues and features of mobile phones
Gain competitive information: are there features that are discussed more with one brand than another? What is the impact on the brands?
How sentimental are the discussions? Are there differences in number of positive and negative postings between mobile phone brands?
Is there connection between buzz and sales? If so, how does this connection look like, does buzz influence sales or can it predict sales?

Brand comparison Mobile Brands Business Case

Samsung LG Nokia Sony Ericsson Positive mentions Negative mentions Sentiment insights Mobile Brands Business Case

Brands profiles Mobile Brands Business Case

Buzz and sales – the connection Mobile Brands Business Case

Tracking results and recommendations
Very different features are discussed for different brands. This information can be used two ways: to see how the messages from the brand itself are perceived and to find new ways of positioning of the brand according to current customer interests.
Brands have different levels of sentimental posts, but the highest number of positive articles does not indicate the popularity of a brand
Negative events can be detected and solved in the beginning stage
Sales are connected to buzz and can even be predicted

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Practical Cases: Mobile Brands

by Emakina on Mar 28, 2008

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Practical Cases: Mobile Brands — Presentation Transcript