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Practical Cases: Mobile Brands
Practical Cases: Mobile Brands
Practical Cases: Mobile Brands
Practical Cases: Mobile Brands
Practical Cases: Mobile Brands
Practical Cases: Mobile Brands
Practical Cases: Mobile Brands
Practical Cases: Mobile Brands
Practical Cases: Mobile Brands
Practical Cases: Mobile Brands
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Practical Cases: Mobile Brands

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  • Transcript

    • 1. Mobile Brands Business Case Kalina Lipinska Attentio
    • 2. <ul><li>Mobile Brands Business Case </li></ul><ul><li>Mobile brands background buzz </li></ul><ul><li>Tracking objectives </li></ul><ul><li>Brand comparison </li></ul><ul><li>Sentiment insights </li></ul><ul><li>Brands profiles </li></ul><ul><li>Buzz and sales – the connection </li></ul><ul><li>Tracking impact and recommendations </li></ul>Mobile Brands Business Case
    • 3. Mobile brands background buzz Mobile Brands Business Case
    • 4. <ul><li>Tracking objectives </li></ul><ul><li>Find most discussed issues and features of mobile phones </li></ul><ul><li>Gain competitive information: are there features that are discussed more with one brand than another? What is the impact on the brands? </li></ul><ul><li>How sentimental are the discussions? Are there differences in number of positive and negative postings between mobile phone brands? </li></ul><ul><li>Is there connection between buzz and sales? If so, how does this connection look like, does buzz influence sales or can it predict sales? </li></ul>Mobile Brands Business Case
    • 5. Brand comparison Mobile Brands Business Case
    • 6. Samsung LG Nokia Sony Ericsson Positive mentions Negative mentions Sentiment insights Mobile Brands Business Case
    • 7. Brands profiles Mobile Brands Business Case
    • 8. Buzz and sales – the connection Mobile Brands Business Case
    • 9. <ul><li>Tracking results and recommendations </li></ul><ul><li>Very different features are discussed for different brands. This information can be used two ways: to see how the messages from the brand itself are perceived and to find new ways of positioning of the brand according to current customer interests. </li></ul><ul><li>Brands have different levels of sentimental posts, but the highest number of positive articles does not indicate the popularity of a brand </li></ul><ul><li>Negative events can be detected and solved in the beginning stage </li></ul><ul><li>Sales are connected to buzz and can even be predicted </li></ul>Mobile Brands Business Case
    • 10. Thank you! Any questions? Lets talk during the break

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