Mobile Brands Business Case Kalina Lipinska Attentio

Mobile Brands Business Case Mobile brands background buzz Tracking objectives Brand comparison Sentiment insights Brands profiles Buzz and sales – the connection Tracking impact and recommendations Mobile Brands Business Case

Mobile Brands Business Case

Mobile brands background buzz

Tracking objectives

Brand comparison

Sentiment insights

Brands profiles

Buzz and sales – the connection

Tracking impact and recommendations

Mobile brands background buzz Mobile Brands Business Case

Tracking objectives Find most discussed issues and features of mobile phones Gain competitive information: are there features that are discussed more with one brand than another? What is the impact on the brands? How sentimental are the discussions? Are there differences in number of positive and negative postings between mobile phone brands? Is there connection between buzz and sales? If so, how does this connection look like, does buzz influence sales or can it predict sales? Mobile Brands Business Case

Tracking objectives

Find most discussed issues and features of mobile phones

Gain competitive information: are there features that are discussed more with one brand than another? What is the impact on the brands?

How sentimental are the discussions? Are there differences in number of positive and negative postings between mobile phone brands?

Is there connection between buzz and sales? If so, how does this connection look like, does buzz influence sales or can it predict sales?

Brand comparison Mobile Brands Business Case

Samsung LG Nokia Sony Ericsson Positive mentions Negative mentions Sentiment insights Mobile Brands Business Case

Brands profiles Mobile Brands Business Case

Buzz and sales – the connection Mobile Brands Business Case

Tracking results and recommendations Very different features are discussed for different brands. This information can be used two ways: to see how the messages from the brand itself are perceived and to find new ways of positioning of the brand according to current customer interests. Brands have different levels of sentimental posts, but the highest number of positive articles does not indicate the popularity of a brand Negative events can be detected and solved in the beginning stage Sales are connected to buzz and can even be predicted Mobile Brands Business Case

Tracking results and recommendations

Very different features are discussed for different brands. This information can be used two ways: to see how the messages from the brand itself are perceived and to find new ways of positioning of the brand according to current customer interests.

Brands have different levels of sentimental posts, but the highest number of positive articles does not indicate the popularity of a brand

Negative events can be detected and solved in the beginning stage

Sales are connected to buzz and can even be predicted

Thank you! Any questions? Lets talk during the break