Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)

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Discover how new enterprise 2.0 collaborative tools can transform the knowledge management inside your company. …

Discover how new enterprise 2.0 collaborative tools can transform the knowledge management inside your company.
More info about Emakina Academies on
http://www.emakina.com/academy/events.cfm

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Transcript

  • 1.  
  • 2. David Rademaker Strategic Consultant Emakina Introduction Potential of Enterprise 2.0
  • 3. Warming up…
  • 4. Let’s watch http://www.youtube.com/watch?v=OYecfV3ubP8
  • 5. Let’s watch http://www.youtube.com/watch?v=OYecfV3ubP8 Today we will talk about Enterprise 2.0 And you’ll see why you will leave this session as a different person from the one who came in this morning
  • 6. Quick Recap 2.0
  • 7. Web 2.0
    • Web 2.0 is set of buzzwords that point to the eradication of the classical web model and indicate a more democratic and collaborative web experience
  • 8. Web 2.0
  • 9. Web 2.0
    • Web 2.0 allows people to nurture the Internet Cloud and such people got Time’s person of year award
    • Key Web 2.0 features as:
      • The Web and all its connected devices as one global platform of reusable services and data
      • Data consumption and remixing from all sources, particularly user generated data
      • Continuous and seamless update of software and data, often very rapidly
      • Rich and interactive user interfaces
      • Architecture of participation that encourages user contribution
  • 10. Some key Elements Blogging Rich Internet Applications Podcasting Social networks Widgets / Mini applications Wiki’s
  • 11. Is this relevant for companies?
  • 12. Company 2.0
    • Success of Web 2.0 on the internet
    • On the internet people commonly blog, participate in communities, generate content on video, photo, power-point sharing applications.
    • They browse and write blogs, they read and write wikis.
    • They publish and subscribe to feeds using rss, and share documents and information on groupwares.
    • Those social web applications that are used by the general public on the internet are known under the name “Web 2.0”.
    • Use of Web 2.0 behind the firewall?
    • The same design philosophies, technologies, approaches, interface rules will vastly impact the way enterprises are managing knowledge and information
    • Specific Web 2.0 and social computing tools that have been adapted for enterprise use include:
      • Hypertext and unstructured search tools
      • Weblogs for authoring and storytelling.
      • Wikis for authoring and linking
      • Social bookmarking for tagging and building folksonomy.
      • RSS Newsreaders for signaling
  • 13. Enterprise 2.0 Stimulating knowledge sharing
  • 14. What Is Enterprise 2.0?
    • Enterprise 2.0 is the use of emergent social software platforms within companies , or between companies and their partners or customers .
    • Andrew McAfee
  • 15. The knowledge iceberg What you think is known and resides on the network What is really known and resides in the heads of people
  • 16. Attempted solutions Partial solution The good The bad Shared directories
    • Everybody can access
    • Nobody finds
    • Messy structure
    Central document repository
    • Everybody can read
    • Few can write
    • Departmental bottle-neck
    Shared folders in Outlook, Notes, ..
    • Close at hand
    • Requires IT expertise
    Departmental web pages
    • Usually good at launch
    • How to maintain quality
    • Many remain passive
    Email, newsletters
    • You are notified
    • Easily too much
    Newsletters
    • Easy & efficient
    • New employees have no access to past
    Employee initiatives
    • Can be strong katalyst
    • When employee is gone, initiative withers
    Forums
    • Information is archived
    • No quality control
    Is there a “best-of” solution? See the answer in 30 minutes!
  • 17. Corporate Life before Enterprise 2.0
  • 18. Components of Enterprise 2.0 S L T A E S S earch L inks T ags A uthoring E xtensions S ignals
  • 19. Components of Enterprise 2.0 S earch L inks T ags A uthoring E xtensions S ignals
    • Life since Google: Search, don’t organize
    • Keywords are preferred over navigation
    • Recent studies reveal:
      • Less than 50% of employees find what they are looking for intranet
      • Almost 90% of people find what they need on internet
  • 20. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals
    • Google: link based popularity = voting mechanism
    • Ratio:
      • (Human) links are indication of relevancy & quality
      • Links are contextual and add value to structure
    • Validity
      • Very relevant on internet: huge population and variation; truth by numbers
      • Challenge on today’s intranet: few people control content and masses can not interact… YET
    Less than 50% of employees find what they are looking for intranet Almost 90% of people find what they need on internet Coincidence?
  • 21. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals
    • Blogs & wikis prove: People like to write and contribute
    • Challenge:
    • But even lower echelons in chain have value: voting, evaluation, commenting, …  many small make one big
  • 22. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals
    • Most popular wish from employees: BETTER CONTENT ORGANIZATION
    • New trend = tagging = adding keywords
    • Taxonomy = content categorization by (few) experts
    • Folksonomy = dynamic categorization by many folks
      • Focus on usage and consumption, not organization
      • Allows knowledge usage pattern visualization
      • Classify content according to relevance
  • 23. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals
    • Extrapolation of likeability (made popular by Amazon)
    • Process
      • Search on topic
      • Vote for first page
      • If like vote 
      • If dislike vote 
      • System learns at multiple levels
        • Individual user
        • Community level
        • Global level
  • 24. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals
    • Email was great innovator; now often considered as spam
    • Higher exposure to more relevant information could lead to information overload  how to fight it?
    • Solutions
      • Single line emails telling that a page has changed  not super clever…
      • RSS = Really Simple Syndication Get notified of something you want to see at the moment you’re ready to see it
  • 25. What should YOU do?
  • 26. Modern management
    • As modern manager, your role is not to control resources but to stimulate resources
    • Not:
      • TAG THAT!
      • BLOG THIS!
      • SYNDICATE THAT!
      • BOOKMARK THIS!
    • But:
      • “If you build it, they will use it”
      • Offer them a platform that will benefit them
      • Offer them technology to provide solutions to unknown problems
  • 27. Success factors 1 Receptive Culture Cultivate new collaboration processes 2 Common platform One large wiki instead of multiple disconnected ones 3 Informal rollout Underpromise, overdeliver Pilot projects Loose guidelines 4 Managerial support Lead by example Seed information consumption
  • 28. Risks 1 Doesn’t catch on You need at least a good mix of 2 Unintended use Use it in stable information focussed companies with potential for “drive”
  • 29. Putting it all together
  • 30. Meet Charlie http://www.slideshare.net/slgavin/meet-charlie-what-is-enterprise20
  • 31. Your bottom-line advantage?
  • 32. The result? If you manage to unlock the social collaborating knowledge worker within your company you will get…