0
 
David Rademaker Strategic Consultant Emakina Introduction Potential of Enterprise 2.0
Warming up…
Let’s watch http://www.youtube.com/watch?v=OYecfV3ubP8
Let’s watch http://www.youtube.com/watch?v=OYecfV3ubP8 Today we will talk about Enterprise 2.0 And you’ll see why you will...
Quick Recap 2.0
Web 2.0 <ul><li>Web 2.0 is set of buzzwords that point to the eradication of the classical web model and indicate a more d...
Web 2.0
Web 2.0 <ul><li>Web 2.0 allows people to nurture the Internet Cloud and such people got Time’s person of year award </li><...
Some key Elements Blogging Rich Internet Applications Podcasting Social networks Widgets / Mini applications Wiki’s
Is this relevant for companies?
Company 2.0 <ul><li>Success of Web 2.0 on the internet </li></ul><ul><li>On the internet people commonly blog, participate...
Enterprise 2.0 Stimulating knowledge sharing
What Is Enterprise 2.0? <ul><li>Enterprise 2.0  is the  use  of emergent  social software platforms within  companies , or...
The knowledge iceberg What you think is known and resides on the network What is really known and resides in the heads of ...
Attempted solutions Partial solution The good The bad Shared directories <ul><li>Everybody can access </li></ul><ul><li>No...
Corporate Life before Enterprise 2.0
Components of Enterprise 2.0 S L T A E S S earch L inks T ags A uthoring E xtensions S ignals
Components of Enterprise 2.0 S earch L inks T ags A uthoring E xtensions S ignals <ul><li>Life since Google: Search, don’t...
Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals <ul><li>Google: link based popularity = voting...
Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals <ul><li>Blogs & wikis prove: People like to wr...
Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals <ul><li>Most popular wish from employees: BETT...
Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals <ul><li>Extrapolation of likeability (made pop...
Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals <ul><li>Email was great innovator; now often c...
What should YOU do?
Modern management <ul><li>As modern manager, your role is not to  control  resources but to  stimulate  resources </li></u...
Success factors 1 Receptive Culture Cultivate new collaboration processes 2 Common platform One large wiki instead of mult...
Risks 1 Doesn’t catch on You need at least a good mix of 2 Unintended use Use it in stable information focussed companies ...
Putting it all together
Meet Charlie http://www.slideshare.net/slgavin/meet-charlie-what-is-enterprise20
Your bottom-line advantage?
The result? If you manage to unlock the social collaborating knowledge worker within your company you will get…
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Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)

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Discover how new enterprise 2.0 collaborative tools can transform the knowledge management inside your company.
More info about Emakina Academies on
http://www.emakina.com/academy/events.cfm

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Transcript of "Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)"

  1. 2. David Rademaker Strategic Consultant Emakina Introduction Potential of Enterprise 2.0
  2. 3. Warming up…
  3. 4. Let’s watch http://www.youtube.com/watch?v=OYecfV3ubP8
  4. 5. Let’s watch http://www.youtube.com/watch?v=OYecfV3ubP8 Today we will talk about Enterprise 2.0 And you’ll see why you will leave this session as a different person from the one who came in this morning
  5. 6. Quick Recap 2.0
  6. 7. Web 2.0 <ul><li>Web 2.0 is set of buzzwords that point to the eradication of the classical web model and indicate a more democratic and collaborative web experience </li></ul>
  7. 8. Web 2.0
  8. 9. Web 2.0 <ul><li>Web 2.0 allows people to nurture the Internet Cloud and such people got Time’s person of year award </li></ul><ul><li>Key Web 2.0 features as: </li></ul><ul><ul><li>The Web and all its connected devices as one global platform of reusable services and data </li></ul></ul><ul><ul><li>Data consumption and remixing from all sources, particularly user generated data </li></ul></ul><ul><ul><li>Continuous and seamless update of software and data, often very rapidly </li></ul></ul><ul><ul><li>Rich and interactive user interfaces </li></ul></ul><ul><ul><li>Architecture of participation that encourages user contribution </li></ul></ul>
  9. 10. Some key Elements Blogging Rich Internet Applications Podcasting Social networks Widgets / Mini applications Wiki’s
  10. 11. Is this relevant for companies?
  11. 12. Company 2.0 <ul><li>Success of Web 2.0 on the internet </li></ul><ul><li>On the internet people commonly blog, participate in communities, generate content on video, photo, power-point sharing applications. </li></ul><ul><li>They browse and write blogs, they read and write wikis. </li></ul><ul><li>They publish and subscribe to feeds using rss, and share documents and information on groupwares. </li></ul><ul><li>Those social web applications that are used by the general public on the internet are known under the name “Web 2.0”. </li></ul><ul><li>Use of Web 2.0 behind the firewall? </li></ul><ul><li>The same design philosophies, technologies, approaches, interface rules will vastly impact the way enterprises are managing knowledge and information </li></ul><ul><li>Specific Web 2.0 and social computing tools that have been adapted for enterprise use include: </li></ul><ul><ul><li>Hypertext and unstructured search tools </li></ul></ul><ul><ul><li>Weblogs for authoring and storytelling. </li></ul></ul><ul><ul><li>Wikis for authoring and linking </li></ul></ul><ul><ul><li>Social bookmarking for tagging and building folksonomy. </li></ul></ul><ul><ul><li>RSS Newsreaders for signaling </li></ul></ul>
  12. 13. Enterprise 2.0 Stimulating knowledge sharing
  13. 14. What Is Enterprise 2.0? <ul><li>Enterprise 2.0 is the use of emergent social software platforms within companies , or between companies and their partners or customers . </li></ul><ul><li>Andrew McAfee </li></ul>
  14. 15. The knowledge iceberg What you think is known and resides on the network What is really known and resides in the heads of people
  15. 16. Attempted solutions Partial solution The good The bad Shared directories <ul><li>Everybody can access </li></ul><ul><li>Nobody finds </li></ul><ul><li>Messy structure </li></ul>Central document repository <ul><li>Everybody can read </li></ul><ul><li>Few can write </li></ul><ul><li>Departmental bottle-neck </li></ul>Shared folders in Outlook, Notes, .. <ul><li>Close at hand </li></ul><ul><li>Requires IT expertise </li></ul>Departmental web pages <ul><li>Usually good at launch </li></ul><ul><li>How to maintain quality </li></ul><ul><li>Many remain passive </li></ul>Email, newsletters <ul><li>You are notified </li></ul><ul><li>Easily too much </li></ul>Newsletters <ul><li>Easy & efficient </li></ul><ul><li>New employees have no access to past </li></ul>Employee initiatives <ul><li>Can be strong katalyst </li></ul><ul><li>When employee is gone, initiative withers </li></ul>Forums <ul><li>Information is archived </li></ul><ul><li>No quality control </li></ul>Is there a “best-of” solution? See the answer in 30 minutes!
  16. 17. Corporate Life before Enterprise 2.0
  17. 18. Components of Enterprise 2.0 S L T A E S S earch L inks T ags A uthoring E xtensions S ignals
  18. 19. Components of Enterprise 2.0 S earch L inks T ags A uthoring E xtensions S ignals <ul><li>Life since Google: Search, don’t organize </li></ul><ul><li>Keywords are preferred over navigation </li></ul><ul><li>Recent studies reveal: </li></ul><ul><ul><li>Less than 50% of employees find what they are looking for intranet </li></ul></ul><ul><ul><li>Almost 90% of people find what they need on internet </li></ul></ul>
  19. 20. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals <ul><li>Google: link based popularity = voting mechanism </li></ul><ul><li>Ratio: </li></ul><ul><ul><li>(Human) links are indication of relevancy & quality </li></ul></ul><ul><ul><li>Links are contextual and add value to structure </li></ul></ul><ul><li>Validity </li></ul><ul><ul><li>Very relevant on internet: huge population and variation; truth by numbers </li></ul></ul><ul><ul><li>Challenge on today’s intranet: few people control content and masses can not interact… YET </li></ul></ul>Less than 50% of employees find what they are looking for intranet Almost 90% of people find what they need on internet Coincidence?
  20. 21. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals <ul><li>Blogs & wikis prove: People like to write and contribute </li></ul><ul><li>Challenge: </li></ul><ul><li>But even lower echelons in chain have value: voting, evaluation, commenting, …  many small make one big </li></ul>
  21. 22. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals <ul><li>Most popular wish from employees: BETTER CONTENT ORGANIZATION </li></ul><ul><li>New trend = tagging = adding keywords </li></ul><ul><li>Taxonomy = content categorization by (few) experts </li></ul><ul><li>Folksonomy = dynamic categorization by many folks </li></ul><ul><ul><li>Focus on usage and consumption, not organization </li></ul></ul><ul><ul><li>Allows knowledge usage pattern visualization </li></ul></ul><ul><ul><li>Classify content according to relevance </li></ul></ul>
  22. 23. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals <ul><li>Extrapolation of likeability (made popular by Amazon) </li></ul><ul><li>Process </li></ul><ul><ul><li>Search on topic </li></ul></ul><ul><ul><li>Vote for first page </li></ul></ul><ul><ul><li>If like vote  </li></ul></ul><ul><ul><li>If dislike vote  </li></ul></ul><ul><ul><li>System learns at multiple levels </li></ul></ul><ul><ul><ul><li>Individual user </li></ul></ul></ul><ul><ul><ul><li>Community level </li></ul></ul></ul><ul><ul><ul><li>Global level </li></ul></ul></ul>
  23. 24. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals <ul><li>Email was great innovator; now often considered as spam </li></ul><ul><li>Higher exposure to more relevant information could lead to information overload  how to fight it? </li></ul><ul><li>Solutions </li></ul><ul><ul><li>Single line emails telling that a page has changed  not super clever… </li></ul></ul><ul><ul><li>RSS = Really Simple Syndication Get notified of something you want to see at the moment you’re ready to see it </li></ul></ul>
  24. 25. What should YOU do?
  25. 26. Modern management <ul><li>As modern manager, your role is not to control resources but to stimulate resources </li></ul><ul><li>Not: </li></ul><ul><ul><li>TAG THAT! </li></ul></ul><ul><ul><li>BLOG THIS! </li></ul></ul><ul><ul><li>SYNDICATE THAT! </li></ul></ul><ul><ul><li>BOOKMARK THIS! </li></ul></ul><ul><li>But: </li></ul><ul><ul><li>“If you build it, they will use it” </li></ul></ul><ul><ul><li>Offer them a platform that will benefit them </li></ul></ul><ul><ul><li>Offer them technology to provide solutions to unknown problems </li></ul></ul>
  26. 27. Success factors 1 Receptive Culture Cultivate new collaboration processes 2 Common platform One large wiki instead of multiple disconnected ones 3 Informal rollout Underpromise, overdeliver Pilot projects Loose guidelines 4 Managerial support Lead by example Seed information consumption
  27. 28. Risks 1 Doesn’t catch on You need at least a good mix of 2 Unintended use Use it in stable information focussed companies with potential for “drive”
  28. 29. Putting it all together
  29. 30. Meet Charlie http://www.slideshare.net/slgavin/meet-charlie-what-is-enterprise20
  30. 31. Your bottom-line advantage?
  31. 32. The result? If you manage to unlock the social collaborating knowledge worker within your company you will get…
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