Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)

David Rademaker Strategic Consultant Emakina Introduction Potential of Enterprise 2.0

Warming up…

Let’s watch http://www.youtube.com/watch?v=OYecfV3ubP8

Let’s watch http://www.youtube.com/watch?v=OYecfV3ubP8 Today we will talk about Enterprise 2.0 And you’ll see why you will leave this session as a different person from the one who came in this morning

Quick Recap 2.0

Web 2.0
Web 2.0 is set of buzzwords that point to the eradication of the classical web model and indicate a more democratic and collaborative web experience

Web 2.0

Web 2.0
Web 2.0 allows people to nurture the Internet Cloud and such people got Time’s person of year award
Key Web 2.0 features as:
The Web and all its connected devices as one global platform of reusable services and data
Data consumption and remixing from all sources, particularly user generated data
Continuous and seamless update of software and data, often very rapidly
Rich and interactive user interfaces
Architecture of participation that encourages user contribution

Some key Elements Blogging Rich Internet Applications Podcasting Social networks Widgets / Mini applications Wiki’s

Is this relevant for companies?

Company 2.0
Success of Web 2.0 on the internet
On the internet people commonly blog, participate in communities, generate content on video, photo, power-point sharing applications.
They browse and write blogs, they read and write wikis.
They publish and subscribe to feeds using rss, and share documents and information on groupwares.
Those social web applications that are used by the general public on the internet are known under the name “Web 2.0”.
Use of Web 2.0 behind the firewall?
The same design philosophies, technologies, approaches, interface rules will vastly impact the way enterprises are managing knowledge and information
Specific Web 2.0 and social computing tools that have been adapted for enterprise use include:
Hypertext and unstructured search tools
Weblogs for authoring and storytelling.
Wikis for authoring and linking
Social bookmarking for tagging and building folksonomy.
RSS Newsreaders for signaling

Enterprise 2.0 Stimulating knowledge sharing

What Is Enterprise 2.0?
Enterprise 2.0 is the use of emergent social software platforms within companies , or between companies and their partners or customers .
Andrew McAfee

The knowledge iceberg What you think is known and resides on the network What is really known and resides in the heads of people

Attempted solutions Partial solution The good The bad Shared directories
Everybody can access
Nobody finds
Messy structure
Central document repository
Everybody can read
Few can write
Departmental bottle-neck
Shared folders in Outlook, Notes, ..
Close at hand
Requires IT expertise
Departmental web pages
Usually good at launch
How to maintain quality
Many remain passive
Email, newsletters
You are notified
Easily too much
Newsletters
Easy & efficient
New employees have no access to past
Employee initiatives
Can be strong katalyst
When employee is gone, initiative withers
Forums
Information is archived
No quality control
Is there a “best-of” solution? See the answer in 30 minutes!

Corporate Life before Enterprise 2.0

Components of Enterprise 2.0 S L T A E S S earch L inks T ags A uthoring E xtensions S ignals

Components of Enterprise 2.0 S earch L inks T ags A uthoring E xtensions S ignals
Life since Google: Search, don’t organize
Keywords are preferred over navigation
Recent studies reveal:
Less than 50% of employees find what they are looking for intranet
Almost 90% of people find what they need on internet

Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals
Google: link based popularity = voting mechanism
Ratio:
(Human) links are indication of relevancy & quality
Links are contextual and add value to structure
Validity
Very relevant on internet: huge population and variation; truth by numbers
Challenge on today’s intranet: few people control content and masses can not interact… YET
Less than 50% of employees find what they are looking for intranet Almost 90% of people find what they need on internet Coincidence?

Blogs & wikis prove: People like to write and contribute
Challenge:
But even lower echelons in chain have value: voting, evaluation, commenting, …  many small make one big

Most popular wish from employees: BETTER CONTENT ORGANIZATION
New trend = tagging = adding keywords
Taxonomy = content categorization by (few) experts
Folksonomy = dynamic categorization by many folks
Focus on usage and consumption, not organization
Allows knowledge usage pattern visualization
Classify content according to relevance

Extrapolation of likeability (made popular by Amazon)
Process
Search on topic
Vote for first page
If like vote 
If dislike vote 
System learns at multiple levels
Individual user
Community level
Global level

Email was great innovator; now often considered as spam
Higher exposure to more relevant information could lead to information overload  how to fight it?
Solutions
Single line emails telling that a page has changed  not super clever…
RSS = Really Simple Syndication Get notified of something you want to see at the moment you’re ready to see it

What should YOU do?

Modern management
As modern manager, your role is not to control resources but to stimulate resources
Not:
TAG THAT!
BLOG THIS!
SYNDICATE THAT!
BOOKMARK THIS!
But:
“If you build it, they will use it”
Offer them a platform that will benefit them
Offer them technology to provide solutions to unknown problems

Success factors 1 Receptive Culture Cultivate new collaboration processes 2 Common platform One large wiki instead of multiple disconnected ones 3 Informal rollout Underpromise, overdeliver Pilot projects Loose guidelines 4 Managerial support Lead by example Seed information consumption

Risks 1 Doesn’t catch on You need at least a good mix of 2 Unintended use Use it in stable information focussed companies with potential for “drive”

Putting it all together

Meet Charlie http://www.slideshare.net/slgavin/meet-charlie-what-is-enterprise20

Your bottom-line advantage?

The result? If you manage to unlock the social collaborating knowledge worker within your company you will get…

Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)

by Emakina on Jun 15, 2007

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 16

Statistics

Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0) — Presentation Transcript

http://blog.emakina.com	12
http://www.slideshare.net	4