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Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
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Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)

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Discover how new enterprise 2.0 collaborative tools can transform the knowledge management inside your company. …

Discover how new enterprise 2.0 collaborative tools can transform the knowledge management inside your company.
More info about Emakina Academies on
http://www.emakina.com/academy/events.cfm

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  • Transcript

    • 1.  
    • 2. David Rademaker Strategic Consultant Emakina Introduction Potential of Enterprise 2.0
    • 3. Warming up…
    • 4. Let’s watch http://www.youtube.com/watch?v=OYecfV3ubP8
    • 5. Let’s watch http://www.youtube.com/watch?v=OYecfV3ubP8 Today we will talk about Enterprise 2.0 And you’ll see why you will leave this session as a different person from the one who came in this morning
    • 6. Quick Recap 2.0
    • 7. Web 2.0
      • Web 2.0 is set of buzzwords that point to the eradication of the classical web model and indicate a more democratic and collaborative web experience
    • 8. Web 2.0
    • 9. Web 2.0
      • Web 2.0 allows people to nurture the Internet Cloud and such people got Time’s person of year award
      • Key Web 2.0 features as:
        • The Web and all its connected devices as one global platform of reusable services and data
        • Data consumption and remixing from all sources, particularly user generated data
        • Continuous and seamless update of software and data, often very rapidly
        • Rich and interactive user interfaces
        • Architecture of participation that encourages user contribution
    • 10. Some key Elements Blogging Rich Internet Applications Podcasting Social networks Widgets / Mini applications Wiki’s
    • 11. Is this relevant for companies?
    • 12. Company 2.0
      • Success of Web 2.0 on the internet
      • On the internet people commonly blog, participate in communities, generate content on video, photo, power-point sharing applications.
      • They browse and write blogs, they read and write wikis.
      • They publish and subscribe to feeds using rss, and share documents and information on groupwares.
      • Those social web applications that are used by the general public on the internet are known under the name “Web 2.0”.
      • Use of Web 2.0 behind the firewall?
      • The same design philosophies, technologies, approaches, interface rules will vastly impact the way enterprises are managing knowledge and information
      • Specific Web 2.0 and social computing tools that have been adapted for enterprise use include:
        • Hypertext and unstructured search tools
        • Weblogs for authoring and storytelling.
        • Wikis for authoring and linking
        • Social bookmarking for tagging and building folksonomy.
        • RSS Newsreaders for signaling
    • 13. Enterprise 2.0 Stimulating knowledge sharing
    • 14. What Is Enterprise 2.0?
      • Enterprise 2.0 is the use of emergent social software platforms within companies , or between companies and their partners or customers .
      • Andrew McAfee
    • 15. The knowledge iceberg What you think is known and resides on the network What is really known and resides in the heads of people
    • 16. Attempted solutions Partial solution The good The bad Shared directories
      • Everybody can access
      • Nobody finds
      • Messy structure
      Central document repository
      • Everybody can read
      • Few can write
      • Departmental bottle-neck
      Shared folders in Outlook, Notes, ..
      • Close at hand
      • Requires IT expertise
      Departmental web pages
      • Usually good at launch
      • How to maintain quality
      • Many remain passive
      Email, newsletters
      • You are notified
      • Easily too much
      Newsletters
      • Easy & efficient
      • New employees have no access to past
      Employee initiatives
      • Can be strong katalyst
      • When employee is gone, initiative withers
      Forums
      • Information is archived
      • No quality control
      Is there a “best-of” solution? See the answer in 30 minutes!
    • 17. Corporate Life before Enterprise 2.0
    • 18. Components of Enterprise 2.0 S L T A E S S earch L inks T ags A uthoring E xtensions S ignals
    • 19. Components of Enterprise 2.0 S earch L inks T ags A uthoring E xtensions S ignals
      • Life since Google: Search, don’t organize
      • Keywords are preferred over navigation
      • Recent studies reveal:
        • Less than 50% of employees find what they are looking for intranet
        • Almost 90% of people find what they need on internet
    • 20. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals
      • Google: link based popularity = voting mechanism
      • Ratio:
        • (Human) links are indication of relevancy & quality
        • Links are contextual and add value to structure
      • Validity
        • Very relevant on internet: huge population and variation; truth by numbers
        • Challenge on today’s intranet: few people control content and masses can not interact… YET
      Less than 50% of employees find what they are looking for intranet Almost 90% of people find what they need on internet Coincidence?
    • 21. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals
      • Blogs & wikis prove: People like to write and contribute
      • Challenge:
      • But even lower echelons in chain have value: voting, evaluation, commenting, …  many small make one big
    • 22. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals
      • Most popular wish from employees: BETTER CONTENT ORGANIZATION
      • New trend = tagging = adding keywords
      • Taxonomy = content categorization by (few) experts
      • Folksonomy = dynamic categorization by many folks
        • Focus on usage and consumption, not organization
        • Allows knowledge usage pattern visualization
        • Classify content according to relevance
    • 23. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals
      • Extrapolation of likeability (made popular by Amazon)
      • Process
        • Search on topic
        • Vote for first page
        • If like vote 
        • If dislike vote 
        • System learns at multiple levels
          • Individual user
          • Community level
          • Global level
    • 24. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals
      • Email was great innovator; now often considered as spam
      • Higher exposure to more relevant information could lead to information overload  how to fight it?
      • Solutions
        • Single line emails telling that a page has changed  not super clever…
        • RSS = Really Simple Syndication Get notified of something you want to see at the moment you’re ready to see it
    • 25. What should YOU do?
    • 26. Modern management
      • As modern manager, your role is not to control resources but to stimulate resources
      • Not:
        • TAG THAT!
        • BLOG THIS!
        • SYNDICATE THAT!
        • BOOKMARK THIS!
      • But:
        • “If you build it, they will use it”
        • Offer them a platform that will benefit them
        • Offer them technology to provide solutions to unknown problems
    • 27. Success factors 1 Receptive Culture Cultivate new collaboration processes 2 Common platform One large wiki instead of multiple disconnected ones 3 Informal rollout Underpromise, overdeliver Pilot projects Loose guidelines 4 Managerial support Lead by example Seed information consumption
    • 28. Risks 1 Doesn’t catch on You need at least a good mix of 2 Unintended use Use it in stable information focussed companies with potential for “drive”
    • 29. Putting it all together
    • 30. Meet Charlie http://www.slideshare.net/slgavin/meet-charlie-what-is-enterprise20
    • 31. Your bottom-line advantage?
    • 32. The result? If you manage to unlock the social collaborating knowledge worker within your company you will get…

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