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Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)
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Potential of Enterprise 2.0 (Emakina Academy #8 : Enterprise 2.0)

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Discover how new enterprise 2.0 collaborative tools can transform the knowledge management inside your company. …

Discover how new enterprise 2.0 collaborative tools can transform the knowledge management inside your company.
More info about Emakina Academies on
http://www.emakina.com/academy/events.cfm

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  • Transcript

    • 1.  
    • 2. David Rademaker Strategic Consultant Emakina Introduction Potential of Enterprise 2.0
    • 3. Warming up…
    • 4. Let’s watch http://www.youtube.com/watch?v=OYecfV3ubP8
    • 5. Let’s watch http://www.youtube.com/watch?v=OYecfV3ubP8 Today we will talk about Enterprise 2.0 And you’ll see why you will leave this session as a different person from the one who came in this morning
    • 6. Quick Recap 2.0
    • 7. Web 2.0 <ul><li>Web 2.0 is set of buzzwords that point to the eradication of the classical web model and indicate a more democratic and collaborative web experience </li></ul>
    • 8. Web 2.0
    • 9. Web 2.0 <ul><li>Web 2.0 allows people to nurture the Internet Cloud and such people got Time’s person of year award </li></ul><ul><li>Key Web 2.0 features as: </li></ul><ul><ul><li>The Web and all its connected devices as one global platform of reusable services and data </li></ul></ul><ul><ul><li>Data consumption and remixing from all sources, particularly user generated data </li></ul></ul><ul><ul><li>Continuous and seamless update of software and data, often very rapidly </li></ul></ul><ul><ul><li>Rich and interactive user interfaces </li></ul></ul><ul><ul><li>Architecture of participation that encourages user contribution </li></ul></ul>
    • 10. Some key Elements Blogging Rich Internet Applications Podcasting Social networks Widgets / Mini applications Wiki’s
    • 11. Is this relevant for companies?
    • 12. Company 2.0 <ul><li>Success of Web 2.0 on the internet </li></ul><ul><li>On the internet people commonly blog, participate in communities, generate content on video, photo, power-point sharing applications. </li></ul><ul><li>They browse and write blogs, they read and write wikis. </li></ul><ul><li>They publish and subscribe to feeds using rss, and share documents and information on groupwares. </li></ul><ul><li>Those social web applications that are used by the general public on the internet are known under the name “Web 2.0”. </li></ul><ul><li>Use of Web 2.0 behind the firewall? </li></ul><ul><li>The same design philosophies, technologies, approaches, interface rules will vastly impact the way enterprises are managing knowledge and information </li></ul><ul><li>Specific Web 2.0 and social computing tools that have been adapted for enterprise use include: </li></ul><ul><ul><li>Hypertext and unstructured search tools </li></ul></ul><ul><ul><li>Weblogs for authoring and storytelling. </li></ul></ul><ul><ul><li>Wikis for authoring and linking </li></ul></ul><ul><ul><li>Social bookmarking for tagging and building folksonomy. </li></ul></ul><ul><ul><li>RSS Newsreaders for signaling </li></ul></ul>
    • 13. Enterprise 2.0 Stimulating knowledge sharing
    • 14. What Is Enterprise 2.0? <ul><li>Enterprise 2.0 is the use of emergent social software platforms within companies , or between companies and their partners or customers . </li></ul><ul><li>Andrew McAfee </li></ul>
    • 15. The knowledge iceberg What you think is known and resides on the network What is really known and resides in the heads of people
    • 16. Attempted solutions Partial solution The good The bad Shared directories <ul><li>Everybody can access </li></ul><ul><li>Nobody finds </li></ul><ul><li>Messy structure </li></ul>Central document repository <ul><li>Everybody can read </li></ul><ul><li>Few can write </li></ul><ul><li>Departmental bottle-neck </li></ul>Shared folders in Outlook, Notes, .. <ul><li>Close at hand </li></ul><ul><li>Requires IT expertise </li></ul>Departmental web pages <ul><li>Usually good at launch </li></ul><ul><li>How to maintain quality </li></ul><ul><li>Many remain passive </li></ul>Email, newsletters <ul><li>You are notified </li></ul><ul><li>Easily too much </li></ul>Newsletters <ul><li>Easy &amp; efficient </li></ul><ul><li>New employees have no access to past </li></ul>Employee initiatives <ul><li>Can be strong katalyst </li></ul><ul><li>When employee is gone, initiative withers </li></ul>Forums <ul><li>Information is archived </li></ul><ul><li>No quality control </li></ul>Is there a “best-of” solution? See the answer in 30 minutes!
    • 17. Corporate Life before Enterprise 2.0
    • 18. Components of Enterprise 2.0 S L T A E S S earch L inks T ags A uthoring E xtensions S ignals
    • 19. Components of Enterprise 2.0 S earch L inks T ags A uthoring E xtensions S ignals <ul><li>Life since Google: Search, don’t organize </li></ul><ul><li>Keywords are preferred over navigation </li></ul><ul><li>Recent studies reveal: </li></ul><ul><ul><li>Less than 50% of employees find what they are looking for intranet </li></ul></ul><ul><ul><li>Almost 90% of people find what they need on internet </li></ul></ul>
    • 20. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals <ul><li>Google: link based popularity = voting mechanism </li></ul><ul><li>Ratio: </li></ul><ul><ul><li>(Human) links are indication of relevancy &amp; quality </li></ul></ul><ul><ul><li>Links are contextual and add value to structure </li></ul></ul><ul><li>Validity </li></ul><ul><ul><li>Very relevant on internet: huge population and variation; truth by numbers </li></ul></ul><ul><ul><li>Challenge on today’s intranet: few people control content and masses can not interact… YET </li></ul></ul>Less than 50% of employees find what they are looking for intranet Almost 90% of people find what they need on internet Coincidence?
    • 21. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals <ul><li>Blogs &amp; wikis prove: People like to write and contribute </li></ul><ul><li>Challenge: </li></ul><ul><li>But even lower echelons in chain have value: voting, evaluation, commenting, …  many small make one big </li></ul>
    • 22. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals <ul><li>Most popular wish from employees: BETTER CONTENT ORGANIZATION </li></ul><ul><li>New trend = tagging = adding keywords </li></ul><ul><li>Taxonomy = content categorization by (few) experts </li></ul><ul><li>Folksonomy = dynamic categorization by many folks </li></ul><ul><ul><li>Focus on usage and consumption, not organization </li></ul></ul><ul><ul><li>Allows knowledge usage pattern visualization </li></ul></ul><ul><ul><li>Classify content according to relevance </li></ul></ul>
    • 23. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals <ul><li>Extrapolation of likeability (made popular by Amazon) </li></ul><ul><li>Process </li></ul><ul><ul><li>Search on topic </li></ul></ul><ul><ul><li>Vote for first page </li></ul></ul><ul><ul><li>If like vote  </li></ul></ul><ul><ul><li>If dislike vote  </li></ul></ul><ul><ul><li>System learns at multiple levels </li></ul></ul><ul><ul><ul><li>Individual user </li></ul></ul></ul><ul><ul><ul><li>Community level </li></ul></ul></ul><ul><ul><ul><li>Global level </li></ul></ul></ul>
    • 24. Components of Enterprise 2.0 Search Links Tags Authoring Extensions Signals <ul><li>Email was great innovator; now often considered as spam </li></ul><ul><li>Higher exposure to more relevant information could lead to information overload  how to fight it? </li></ul><ul><li>Solutions </li></ul><ul><ul><li>Single line emails telling that a page has changed  not super clever… </li></ul></ul><ul><ul><li>RSS = Really Simple Syndication Get notified of something you want to see at the moment you’re ready to see it </li></ul></ul>
    • 25. What should YOU do?
    • 26. Modern management <ul><li>As modern manager, your role is not to control resources but to stimulate resources </li></ul><ul><li>Not: </li></ul><ul><ul><li>TAG THAT! </li></ul></ul><ul><ul><li>BLOG THIS! </li></ul></ul><ul><ul><li>SYNDICATE THAT! </li></ul></ul><ul><ul><li>BOOKMARK THIS! </li></ul></ul><ul><li>But: </li></ul><ul><ul><li>“If you build it, they will use it” </li></ul></ul><ul><ul><li>Offer them a platform that will benefit them </li></ul></ul><ul><ul><li>Offer them technology to provide solutions to unknown problems </li></ul></ul>
    • 27. Success factors 1 Receptive Culture Cultivate new collaboration processes 2 Common platform One large wiki instead of multiple disconnected ones 3 Informal rollout Underpromise, overdeliver Pilot projects Loose guidelines 4 Managerial support Lead by example Seed information consumption
    • 28. Risks 1 Doesn’t catch on You need at least a good mix of 2 Unintended use Use it in stable information focussed companies with potential for “drive”
    • 29. Putting it all together
    • 30. Meet Charlie http://www.slideshare.net/slgavin/meet-charlie-what-is-enterprise20
    • 31. Your bottom-line advantage?
    • 32. The result? If you manage to unlock the social collaborating knowledge worker within your company you will get…

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