Gurus platform: collective intelligence at work (Emakina Academy #8 : Enterprise 2.0)

Brice Le Blévennec President Emakina Gurus A Collaborative Knowledge Sharing Platform

Knowledge Management
Information is not knowledge
Albert Einstein

The knowledge iceberg

Attempted solutions Partial solution The good The bad Shared directories
Everybody can access
Nobody finds
Messy structure
Central document repository
Everybody can read
Few can write
Departmental bottle-neck
Shared folders in Outlook, Notes, ..
Close at hand
Requires IT expertise
Departmental web pages
Usually good at launch
How to maintain quality
Many remain passive
Email, newsletters
You are notified
Easily too much
Newsletters
Easy & efficient
New employees have no access to past
Employee initiatives
Can be strong katalyst
When employee is gone, initiative withers
Forums
Information is archived
No quality control
Is there a “best-of” solution?

What are people and corporations doing on the web? Blogs Wikis Social networking Social bookmarking RSS Newsreaders

Blogs
What is?
A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs
Popularity:
Blog search engine Technorati is currently tracking 66.6 million blogs and doubling every 6 months

Create your blog in a minute…

E.g. a personal interest blog

E.g. B2B blog

E.g. company’s external blog

Even brand blogs, but…

E.g. Emakina’s internal blog

Wiki
What is?
A website that allows the visitors themselves to easily add, remove, and otherwise edit and change available content, typically without the need for registration. This ease of interaction and operation makes a wiki an effective tool for mass collaborative authoring.
Popularity?
Wikipedia has six million articles in 250 languages, (1.6 million in English-language edition)

Enterprise Wiki > Confluence
An enterprise wiki that makes it easy for your team collaborate and share knowledge. Adding, sharing and finding content has never been easier with additional features:
Enterprise security
Simple installation and management
Attractive, user-friendly WYSIWYG interface
Powerful tools for structuring and searching your wiki
…
Visit site

ASP Wiki > JotSpot Thousands of businesses are using JotSpot to manage projects, build an intranet, share files and stay in sync with colleagues and customers. Visit site

Business Wiki + Blogs Visit site

Open Source Wiki > MediaWiki Visit site Visit site

Social networks
What is?
In reference to new media, social networks are the online connections and communities that develop among people and around shared interests.

Social Networks > LinkedIn
Company independent address book with relations, cvs, endorsements, …
Discover if you know person X via person Y-Z and get introduced
Build up trust by relying on network of professionals
Visit site

Social Networks > BizTribe
Belgian version but with European scope
Visit site

Social Bookmarking
What is?
Social bookmarking sites are a popular way to store, classify, share and search links through the practice of folksonomy techniques on the Internet or Intranet.
Other than web page bookmarks, services specialized to a specific subject or format - feeds, books, videos, music, shopping items, map locations, wineries, etc. - can be found.
Automatic notification
Since the classification and ranking of resources is a continuously evolving process, many social bookmarking services allow users to subscribe to web feeds (see RSS) based on tags, or collection of tag terms. This allows subscribers to become aware of new resources for a given topic, as they are noted, tagged, and classified by other users.

Del.icio.us Share your bookmarks with others…

Popularity

Shadows

Collaborative Bookmarking
Improve search for end users, allow publishers of all sizes to host search, and enhance search engine marketing for advertisers.
Visit site

Digg
Digg is a community-based popularity website with an emphasis on technology and science articles. It combines social bookmarking, blogging, and syndication with a form of non-hierarchical, democratic editorial control. News stories and websites are submitted by users, and then promoted to the front page through a user-based ranking system. This differs from the hierarchical editorial system that many other news sites employ.

Digg > Business Finance
Digg is all about user powered content.
Every article on digg is submitted and voted on by the digg community.
Share, discover, bookmark, and promote the news that's important to you!
Visit site

Scoopeo E.g. Social “moderated” content (Belgium)

RSS
What is?
RSS ( Really Simple Syndication) is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts.
Newsreaders
Users of RSS content use programs called feed 'readers' or 'aggregators': the user 'subscribes' to a feed by supplying to their reader a link to the feed; the reader can then check the user's subscribed feeds to see if any of those feeds have new content since the last time it checked, and if so, retrieve that content and present it to the user.
Advantages
Do not go out and look for updates, let updates come to you

Client based, web based RSS Content can be pushed to modern screensavers Or simply pushed to convenience of customer desktop screen News feed can be refurnished via RSS

Web based newsreader

Client based RSS newsreader

Impact on Company

What Web 2.0 means for you ?
Social Computing is not a fad. Nor is it something that will pass you or your company by.
Gradually, Social Computing will impact almost every role, at every kind of company, in all parts of the world.
Firms should approach Social Computing as an ongoing learning process, using some of the best practices of firms that have successfully taken the first steps.
Src Forester Research Inc.

Maslow’s Pyramid Fulfilment Actualization Esteem needs Status, recognition Love, Belonging, Social needs Integration, network, circle of friends Safety and Security needs Truth, protection, integrity, … Physiological needs: Act, communicate, interact, exchange, …

Maslow’s Pyramid on Internet Fulfilment Actualization Esteem needs Status, recognition Love, Belonging, Social needs Integration, network, circle of friends Safety and Security needs Truth, protection, integrity, … Physiological needs: Act, communicate, interact, exchange, …
Anti-Virus
Hoax Groups
Support Forums
Technical help
Social Networks
Social bookmarking
Groupware
Knowledge sharing
Featured / ranked in
Wikipedia
Technorati
Slashdot / Digg
Messenging
Information / Search
Online Web Apps
Publishing
Show your Expertise
Blogs
Communities
Forums

Technology and Social Factors

3 tenets of Social Computing

Top-Down to Bottom-Up Innovation

The Economic Value of Web 2.0

Experience is key

Today’s interfaces
Applications are complex and require a manual to use while nodoby reads manuals anymore
Applications are slow and people frequently wait 10-20s for a process to finish or a page to load
Forms are just a sequential dump of input fields
Tomorrow’s interfaces
Applications should become straightforward; manuals is for advanced features
Like Google, precompile results where possible, use advanced caching techniques and Ajax
Well structured dynamic forms, mandatory and optional blocks
Web : Experience is Interface Business applications and tools should deliver dashboards providing quick access to key data leading to informed decision making

Personalization, not customization
Successful effortless personalization of content
Google search, Adsense, Adwords, …
Amazon “Customers who bought this also bought…”
Forrester “Similar interest or related topics”
Focus on usability & personalization
Microsoft Windows Live & Google Homepage
Add bookmarks
Aggregate news content
Drag&drop
Auto completion

Hors d’oeuvres
Talent steals, genius borrows
(Faris Stations)

What is Gurus?
A social knowledge platform where you can document, share and exchange enterprise social knowledge organized as:
Posts, comments, articles, …
Files, folders, …
Resources: rss feeds,
All content can be tagged, commented, archived, linked and grouped in groups on the fly

Gurus.be > Blog On your blog you record interesting thoughts and posts you want to share with your current and future network. Posts are archived can be commented and enriched with files and documents

Gurus.be > Files Files are centrally stored and can be associated with any tags you want and shared within any group you participate. The system announces new documents as “activities” to others who subscribe to you or to your work

Gurus.be > Network You create a network of friends and colleagues with whom you interact in groups and can exchange knowledge with. “Friendships” enables you to subscribe to other people’s feeds and activity and filter on it.

Gurus.be > Resources Feeds are information streams from other sites. You will often see a link to an 'RSS' feed while browsing; enter the link address into the 'add feed' box at the bottom of the page to read that information from within your learning landscape.

Social computing & Knowledge Management Applications Tags Product Literature Knowledge Base Files Web Content Employee 1 @ Site 1 Employee 3 @ Site 2 Employee 4 @ Site 2 Employee 2 @ Site 1

Social Computing A Strategic Asset
IT will find itself in the crossfire of Social Computing for two reasons:
they will need to create new tools to encourage and support employee communities; and
they will need to create new tools to attract employees with high Social Computing needs.
IT will need to:
Focus on value, not risk
Don’t go too far with corporate oversight
Make Social Computing a recruiting differentiator
Track younger employees

Virtual departments
Most enterprise technology vendors already have user groups. The Social Computing fabric will empower those user groups even more and change vendors value proposition.
 Create virtual departments that span and enrich existing departments
Our advice:
Don ’ t build your own collaboration tools and technologies
Learn from open source communities
Prepare for custom applications
Give employees the tools they need to express themselves
Catalyze and foster new innovation

Does Gurus answer pains? Partial solution The good The bad Shared directories
Everybody can access
Nobody finds
Messy structure
Central document repository
Everybody can read
Few can write
Departmental bottle-neck
Shared folders in Outlook, Notes, ..
Close at hand
Requires IT expertise
Departmental web pages
Usually good at launch
How to maintain quality
Many remain passive
Email, newsletters
You are notified
Easily too much
Newsletters
Easy & efficient
New employees have no access to past
Employee initiatives
Can be strong katalyst
When employee is gone, initiative withers
Forums
Information is archived
No quality control
Gurus: a power platform for knowledge management Does Gurus provide a solution? Yes, search is a core functionality. Tag-based architecture assures meta-structure Yes, everybody can read and write. Documents are stored and archived Yes, everybody has a browser Yes: continuous interaction and notification allows long term stimulation Yes: filtered feeds based on personal interests Yes: new employees can be up and running in no time with minimal learning curve Yes: social computing is a true stimulant for all employees Yes: social quality control assures that inappropriate content is instantly removed

Next Steps
Discussing the opportunity of a Knowledge Management Pilot
What would be the objectives of this pilot?
The targets? How many users?
What type of information should be included?
Intranet or Extranet?
Discussing the relevance of a Gurus test

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Gurus platform: collective intelligence at work (Emakina Academy #8 : Enterprise 2.0)

by Emakina on Jun 15, 2007

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Gurus platform: collective intelligence at work (Emakina Academy #8 : Enterprise 2.0) — Presentation Transcript