Your SlideShare is downloading. ×
0
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Emakina/Social: Selling social media inside your organisation!
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Emakina/Social: Selling social media inside your organisation!

1,054

Published on

Emakina/Social: Selling social media inside your organisation! …

Emakina/Social: Selling social media inside your organisation!

Presentation delivered by Audrey Benoit, Head of Emakina/Social, for the Social Media Forum in Brussels, 24/06/11.
www.emakina.com/social

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,054
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
19
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Selling social media in your organisation<br />Social media forum – Emakina/Social<br />Audrey Benoit – Head of Emakina/Social<br />
  • 2. “Hello, my name is Audrey. I’m responsible for Emakina/Social”http://www.emakina.com/social/index.cfm<br />In a previous life, I also was in Brick & Mortar<br />
  • 3. The last three years you have been told that…<br />“Social media is a BIG, revolutionary, life-changing tidal wave having you enter into A NEW ERA...”<br />
  • 4. With plenty of success stories<br />
  • 5. However you are not…<br />... A natural-born customer-centric organisation... A digital native organisation... Selling any cool B2C product... An agile & flexible SME... A rock star<br />
  • 6. You are … <br />... A regular Brick & Mortar organisation... With well established working processes (and people!)Marketing communication External communication Customer care Operations IT developments Legal stamps(Did someone say “Working in silos?”)<br />
  • 7. How to gettherePrinciples<br />
  • 8. Keep in mind<br />#FACTS#REVELANT#REALISTIC<br />
  • 9. Keep in mind<br />#FACTS#REVELANT#REALISTIC<br />No fancyglitter. Measure conversations aroundyou, yourcompetitors, yourindustry.<br />
  • 10. Keep in mind<br />#FACTS#REVELANT#REALISTIC<br />No fancyglitter. Measure conversations aroundyou, yourcompetitors, yourindustry.<br />Define a meaningfulpresencethat serves business purposes and customerneeds<br />
  • 11. Keep in mind<br />#FACTS#REVELANT#REALISTIC<br />No fancyglitter. Measure conversations aroundyou, yourcompetitors, yourindustry.<br />Define a meaningfulpresencethat serves business purposes and customerneeds<br />You will not be a social Guru in one day. Learn to walkbefore running.<br />
  • 12. Keep in mind<br />#ENGAGING<br />Listen to whatstakeholders have to say, their experience, their perception<br />Assesstheir social media knowledge<br />Involvethem in the main decision-makingsteps<br />
  • 13. How to getthereProcess<br />
  • 14.
  • 15. A stepped approach – step 1<br />Do a pre-study<br />Objective:<br />Get to know if there is a social opportunity & get a go ahead to work further<br />First wave of awareness build<br />Conversations around your brand & products<br />Competitor social strategy, tactics & conversations analysis<br /> Industry best practices analysis<br />Your target group conversation mechanics<br />SHARE RESULTS!<br />
  • 16. A stepped approach – step 2 <br />Set-up a social programme management office<br />Objective: A group of key people in the organization who are appointed to decide on the social program objectives, strategy, processes and rollout<br />Assess and upgrade their knowledge around social media<br />Decide if you need help for the next steps <br /> RFI, RFP, BUDGET.<br />
  • 17. A stepped approach – step 3<br />Define a strategic plan and tactical roadmap<br />Objective: One relevant and realistic direction<br />Analyze past experiences if any <br />Objectives & KPIs<br />Positioning proposal<br />Prioritized tactical roadmap & presence definition<br />
  • 18. A stepped approach – step 4<br />Get started with 1 or 2 pilots<br />Define:<br />People in charge and interaction with other departments<br />Conversation strategy<br />Build, measure and report results!<br />Objective:<br />tangible, do-able<br />Second wave of awareness build<br />Attention :youdon’tgettwice the chance to make a first impression!<br />
  • 19. A stepped approach – step 5<br />Runyourtacticalroadmapiteratively<br />Tweak the program tactical actions based on results & experience<br />Graduallyyou are involving more people, projects, departments<br />Objective:Learn by doing<br />Report regularly<br />Get social KPIs in executivereporting.<br />
  • 20. A stepped approach – step 6<br />Stay on top<br />Don’tblindlyrunyour program based on yourownexperience<br />Organizeawareness sessions withexternals<br />Monitor and re-evaluateregularlycompetition & best practices<br />
  • 21. A stepped approach – step 6<br />Stay on top<br />Don’tblindlyrunyour program based on yourownexperience<br />Organizeawareness sessions withexternals<br />Monitor and re-evaluateregularlycompetition & best practices<br />Shareyourexperience! <br />Anyonemotivated to speakat a conference?  <br />
  • 22. Thank you<br />Audrey Benoit, Head of Emakina/Social<br />aud@emakina.com<br />http://be.linkedin.com/in/audreybenoit<br />@TheSyxOne<br />www.emakina.com<br />

×