WEB MEETS WORLD
October 22, 2009

SORRY, WE ARE
NOT FUTUROLOGISTS...

WE ARE JUST GEEKS...
WORKING @ EMAKINA/THINK

WE ARE JUST
HUMANS
LIVING IN
A POST DIGITAL
WORLD

WHERE WE ARE GOING
IF WE WA NT TO KNOW
ULD FIRST H AVE A LOOK
WE SHO
AT WHER E WE ARE!

TODAY…

MY COMPUTER RECOGNIZES FACES OF
PEOPLE I KNOW

NO NEED TO
TELL WHERE
I AM TO GET
INFORMATION
ABOUT WHAT
IS AROUND
ME…

I CAN SPEAK TO THE WEB
THROUGH THE WEB
Pizza!

I CAN ACCESS
CONTENT BEING
PUBLISHED AROUND
ME
Photo by tdufret on Flickr.com

I GET REAL-TIME AND
UNCENSORED
INFORMATION

I TRACK EVERY
KIND OF
INFORMATION
IN REAL-TIME

…REALLY EVERY
KIND OF
INFORMATION

THIS BOTTLE OF WINE,
ME,
YOU…
WE ALL HAVE INFORMATION
SHADOWS*
*ONLINE RESONANCE OF REAL-WORLD OBJECTS

WE ALL HAVE INFORMATION SHADOWS

PERSONAS SHOW
HOW THE INTERNET
SEES YOU
WE ALL HAVE INFORMATION SHADOWS

EVERYTHING AROUND ME BECOMES…
Photo by Francesco Franchi on Flickr.com

EVERYTHING AROUND ME BECOMES SMART
A BUNCH OF RADIO
FREQUENCY
IDENTIFICATION*
TAGS FROM
AROUND THE
WORLD
*(RFID)
Photo by Ti.mo on Flickr.com

MY PLANT TWEETS ME
WHEN IT NEEDS A DRINK
pla nts?
g
Ta lkin

MY
UMBRELLA
TELLS ME
WHEN IT IS
GOING TO
RAIN…

MY SCALE TALKS TOO!

I CHECK MY ENERGY
CONSUMPTION IN-REAL
TIME, ANYWHERE

I CAN ADD A DIGITAL LAYER
TO THE REAL WORLD

I CAN ADD A DIGITAL LAYER
TO THE REAL WORLD

I CAN ADD
A DIGITAL
LAYER
TO THE
REAL
WORLD

WHAT DO WE TRULY
BELIEVE?

SINCE ALL THIS TOOK PLACE IN THE PAST 4 YEARS,
FUTURE HAS ALREADY STARTED
2006 - Nabaztag
2007 - Whattson - DIY Kyoto
2006 - iPod + Nike
2009 - Touchatag
2007 - iPhone
2008 - Poken

THERE IS NO REAL LIFE
AND DIGITAL LIFE!

THERE IS JUST LIFE!
Real life
Photo by Rockin' Rob on Flickr.com
digital life

“THE MOST PROFOUND TECHNOLOGIES
ARE THOSE THAT DISAPPEAR.
THEY WEAVE THEMSELVES INTO THE
FABRIC OF EVERYDAY LIFE
UNTIL THEY ARE INDISTINGUISHABLE
FROM IT”
- MARK WEISER

THANK YOU!

LET’S KEEP IN TOUCH
DIGITAL STRATEGIST EXPERIENCE DESIGNER
EMAKINA/THINK EMAKINA/THINK
sgr@emakina.com cbr@emakina.com
@sophiegraillot
@cedbrandlr