Emakina Academy 19 @ DMF : Webmeetsworld

WEB MEETS WORLD October 22, 2009 

SORRY, WE ARE NOT FUTUROLOGISTS...

WE ARE JUST GEEKS... WORKING @ EMAKINA/THINK

WE ARE JUST HUMANS LIVING IN A POST DIGITAL WORLD

WHERE WE ARE GOING IF WE WA NT TO KNOW ULD FIRST H AVE A LOOK WE SHO AT WHER E WE ARE!

TODAY…

MY COMPUTER RECOGNIZES FACES OF PEOPLE I KNOW

NO NEED TO TELL WHERE I AM TO GET INFORMATION ABOUT WHAT IS AROUND ME…

I CAN SPEAK TO THE WEB THROUGH THE WEB Pizza!

I CAN ACCESS CONTENT BEING PUBLISHED AROUND ME Photo by tdufret on Flickr.com

I GET REAL-TIME AND UNCENSORED INFORMATION

I TRACK EVERY KIND OF INFORMATION IN REAL-TIME

…REALLY EVERY KIND OF INFORMATION

THIS BOTTLE OF WINE, ME, YOU… WE ALL HAVE INFORMATION SHADOWS* *ONLINE RESONANCE OF REAL-WORLD OBJECTS

WE ALL HAVE INFORMATION SHADOWS

PERSONAS SHOW HOW THE INTERNET SEES YOU WE ALL HAVE INFORMATION SHADOWS

EVERYTHING AROUND ME BECOMES… Photo by Francesco Franchi on Flickr.com

EVERYTHING AROUND ME BECOMES SMART A BUNCH OF RADIO FREQUENCY IDENTIFICATION* TAGS FROM AROUND THE WORLD *(RFID) Photo by Ti.mo on Flickr.com

MY PLANT TWEETS ME WHEN IT NEEDS A DRINK pla nts? g Ta lkin

MY UMBRELLA TELLS ME WHEN IT IS GOING TO RAIN…

MY SCALE TALKS TOO!

I CHECK MY ENERGY CONSUMPTION IN-REAL TIME, ANYWHERE

I CAN ADD A DIGITAL LAYER TO THE REAL WORLD

WHAT DO WE TRULY BELIEVE?

SINCE ALL THIS TOOK PLACE IN THE PAST 4 YEARS, FUTURE HAS ALREADY STARTED 2006 - Nabaztag 2007 - Whattson - DIY Kyoto 2006 - iPod + Nike 2009 - Touchatag 2007 - iPhone 2008 - Poken

THERE IS NO REAL LIFE AND DIGITAL LIFE!

THERE IS JUST LIFE! Real life Photo by Rockin' Rob on Flickr.com digital life

“THE MOST PROFOUND TECHNOLOGIES ARE THOSE THAT DISAPPEAR. THEY WEAVE THEMSELVES INTO THE FABRIC OF EVERYDAY LIFE UNTIL THEY ARE INDISTINGUISHABLE FROM IT” - MARK WEISER

THANK YOU!

LET’S KEEP IN TOUCH DIGITAL STRATEGIST EXPERIENCE DESIGNER EMAKINA/THINK EMAKINA/THINK sgr@emakina.com cbr@emakina.com @sophiegraillot @cedbrandlr

Emakina Academy 19 @ DMF : Webmeetsworld

by Emakina on Oct 26, 2009

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Emakina Academy 19 @ DMF : Webmeetsworld — Presentation Transcript