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Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
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Emakina Academy 19 : Keystone presentation

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When web meets world …

When web meets world
Four workshops to discover an exciting future that closely interlinks the physical and virtual worlds and have a look on the new innovative ideas for the future.

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  • 1. EMAKINA 2015 Web meets the world A Presentation by Keystone Network October 2009
  • 2. Why?   How do consumers apprehend new technologies ?   From technologies to applications   Which ones will be part of our tomorrow life ? - 2 -
  • 3. What?   Co-creation factory with Emakina  Imagine applications   Connecting with Alpha consumers  Give body & evaluate applications
  • 4. 14 applications submitted to selected consumers
  • 5. 3D
  • 6. Google Vocal Search
  • 7. SMART SHOPPING Available at Delhaize Delicious with red beef or cheese.
  • 8. Guided Supermarket
  • 9. Shopping in the street
  • 10. 3D Ikea Catalog
  • 11. Virtual travel guide
  • 12. Augmented Reality Browser
  • 13. Automatic Translation
  • 14. Car-Pooling
  • 15. Public transport optimization
  • 16. Intelligent Umbrella
  • 17. Energy Consumption
  • 18. Health
  • 19. Centralized medical database
  • 20. Learnings …
  • 21. PARADOX: enthusiasm counterbalanced by fear Connected everywhere No limit Individualism We want it now ! Mobile More time to enjoy Less time to organize More comfort Highly promising Intelligent systems Optimization World is moving too fast Even in my dream, i’d never imagined that! We’ll be even more addicted Machines have the control
  • 22. Human Nature By nature, human being doesn’t like ‘change’  To make someone change…. show benefits
  • 23. Key questions: How to make your application potentially accepted by consumers? How to avoid fear and rejection?
  • 24. Requirement 2   Does it solve a problem ?   New application has to answer to at least one of the fundamental human needs…to be really interesting
  • 25. Requirement 2 PERFORMANCE, EMOTIONAL EFFICIENCY PRAGMATIC HEDONIST SELF DEVELOPMENT
  • 26. Requirement 3  What’s in it for me?   Involve the consumer   New application has to give a real benefit… …to improve his life…
  • 27. Requirement 4   Create a new mindset?   A new application has to bring novelty, or a real progress compared to current solutions
  • 28. Requirement 5
  • 29. Requirement 6  Use it in 1-click ?   A new application has to be as simple in use as possible   Intuitive usability
  • 30. The 6 “Sine qua non” ...  UNDERSTANDING   Conceptualisation  INTEREST   Answer a need  INVOLVEMENT   What’s in it for me?   NOVELTY    Progress or       new & unique  LINKEAGE   Coherence with the  brand  USABILITY   Simplicity of use  Congratulations !     You are on the right way 
  • 31. More over…
  • 32. Emerging trends Being a good earth citizen (sustainable) Authenticity (no marketing, PERFORMANCE, only true things) EMOTIONAL EFFICIENCY Well being PRAGMATIC (the body is a resource to manage) HEDONIST SELF DEVELOPMENT Virtual entertainment and Self Expression escapism One minute glory
  • 33. Emerging trends PERFORMANCE, EMOTIONAL EFFICIENCY PRAGMATIC HEDONIST SELF DEVELOPMENT
  • 34. Be « SMART »  =  THE consumer issue  Technology allows access to unlimited amounts of info
  • 35. Be « SMART »  =  THE consumer issue 
  • 36. SMART Simplifying / MAstering / Real Time ACCESS TO WHAT I NEED (relevant for me) ANYTIME - ANYWHERE SAFETY – REASSURANCE FREEDOM
  • 37. Analysis grid - Factors of success Req. 1 Req. 2 Req. 3 Req. 4 Req. 5 Req. 6 Fit with Top-concept Interest Involvement Novelty Brand link One click emerging trends App 1 App 2 App 3 App 4 App 5 App …
  • 38. communication evaluation conceptualization convergence divergence From 1st idea
  • 39. Thank you for your attention
  • 40. Thank you for your attention

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