PARADOX: enthusiasm counterbalanced by fear
Connected everywhere No limit
Individualism We want it now !
More time to enjoy
Less time to organize More comfort
Highly promising Intelligent systems
World is moving too fast
Even in my dream,
i’d never imagined that! We’ll be even more addicted
Machines have the control
By nature, human being doesn’t like ‘change’
To make someone change…. show benefits
How to make your application
potentially accepted by consumers?
How to avoid fear and rejection?
Does it solve a problem ?
New application has to answer to at least one of the fundamental
human needs…to be really interesting
What’s in it for me?
Involve the consumer
New application has to give a real beneﬁt… …to improve his life…
Create a new mindset?
A new application has to bring novelty, or a real progress compared to
Use it in 1-click ?
A new application has to be as simple in use as possible
The 6 “Sine qua non” ...
INTEREST Answer a need
INVOLVEMENT What’s in it for me?
NOVELTY Progress or
new & unique
LINKEAGE Coherence with the
USABILITY Simplicity of use
Congratulations ! You are on the right way
Being a good
(no marketing, PERFORMANCE,
only true things) EMOTIONAL EFFICIENCY
PRAGMATIC (the body is a
resource to manage)
One minute glory
Be « SMART » = THE consumer issue
Technology allows access to unlimited amounts of info