EMAKINA 2015
Web meets the world
A Presentation by Keystone Network
October 2009
Why?

  How do consumers apprehend new
   technologies ?



  From technologies to applications



  Which ones will be...
What?

  Co-creation factory with Emakina
   Imagine applications

  Connecting with Alpha consumers
   Give body & ev...
14 applications
submitted to selected consumers
3D
Google Vocal Search
SMART SHOPPING




                 Available at Delhaize   
                 Delicious with red beef or cheese.
Guided Supermarket
Shopping in the street
3D Ikea Catalog
Virtual travel guide
Augmented Reality Browser
Automatic Translation
Car-Pooling
Public transport optimization
Intelligent Umbrella
Energy Consumption
Health
Centralized medical database
Learnings …
PARADOX: enthusiasm counterbalanced by fear



                Connected everywhere                     No limit
         ...
Human Nature




By nature, human being doesn’t like ‘change’
 To make someone change…. show benefits
Key questions:

How to make your application
potentially accepted by consumers?

How to avoid fear and rejection?
Requirement 2


  Does it solve a problem ?
  New application has to answer to at least one of the fundamental
   human ...
Requirement 2


                PERFORMANCE,
    EMOTIONAL
                  EFFICIENCY




                 PRAGMATIC    ...
Requirement 3




 What’s in it for me?
  Involve the consumer

  New application has to give a real benefit… …to improv...
Requirement 4




  Create a new mindset?
  A new application has to bring novelty, or a real progress compared to
   cu...
Requirement 5
Requirement 6




 Use it in 1-click ?
  A new application has to be as simple in use as possible

  Intuitive usability
The 6 “Sine qua non” ... 
                            UNDERSTANDING   Conceptualisation 

                               ...
More over…
Emerging trends
                              Being a good
                              earth citizen
                   ...
Emerging trends


                                     PERFORMANCE,
             EMOTIONAL                 EFFICIENCY
    ...
Be « SMART »  =  THE consumer issue 




   Technology allows access to unlimited amounts of info
Be « SMART »  =  THE consumer issue 
SMART


Simplifying / MAstering / Real Time




    ACCESS TO WHAT I NEED
        (relevant for me)
     ANYTIME - ANYWHER...
Analysis grid - Factors of success


           Req. 1      Req. 2       Req. 3     Req. 4      Req. 5      Req. 6      Fi...
communication

                evaluation

                      conceptualization


                             converge...
Thank you for your attention
Thank you for
your attention
Emakina Academy 19 : Keystone presentation
Emakina Academy 19 : Keystone presentation
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Emakina Academy 19 : Keystone presentation

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When web meets world
Four workshops to discover an exciting future that closely interlinks the physical and virtual worlds and have a look on the new innovative ideas for the future.

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Transcript of "Emakina Academy 19 : Keystone presentation"

  1. 1. EMAKINA 2015 Web meets the world A Presentation by Keystone Network October 2009
  2. 2. Why?   How do consumers apprehend new technologies ?   From technologies to applications   Which ones will be part of our tomorrow life ? - 2 -
  3. 3. What?   Co-creation factory with Emakina  Imagine applications   Connecting with Alpha consumers  Give body & evaluate applications
  4. 4. 14 applications submitted to selected consumers
  5. 5. 3D
  6. 6. Google Vocal Search
  7. 7. SMART SHOPPING Available at Delhaize Delicious with red beef or cheese.
  8. 8. Guided Supermarket
  9. 9. Shopping in the street
  10. 10. 3D Ikea Catalog
  11. 11. Virtual travel guide
  12. 12. Augmented Reality Browser
  13. 13. Automatic Translation
  14. 14. Car-Pooling
  15. 15. Public transport optimization
  16. 16. Intelligent Umbrella
  17. 17. Energy Consumption
  18. 18. Health
  19. 19. Centralized medical database
  20. 20. Learnings …
  21. 21. PARADOX: enthusiasm counterbalanced by fear Connected everywhere No limit Individualism We want it now ! Mobile More time to enjoy Less time to organize More comfort Highly promising Intelligent systems Optimization World is moving too fast Even in my dream, i’d never imagined that! We’ll be even more addicted Machines have the control
  22. 22. Human Nature By nature, human being doesn’t like ‘change’  To make someone change…. show benefits
  23. 23. Key questions: How to make your application potentially accepted by consumers? How to avoid fear and rejection?
  24. 24. Requirement 2   Does it solve a problem ?   New application has to answer to at least one of the fundamental human needs…to be really interesting
  25. 25. Requirement 2 PERFORMANCE, EMOTIONAL EFFICIENCY PRAGMATIC HEDONIST SELF DEVELOPMENT
  26. 26. Requirement 3  What’s in it for me?   Involve the consumer   New application has to give a real benefit… …to improve his life…
  27. 27. Requirement 4   Create a new mindset?   A new application has to bring novelty, or a real progress compared to current solutions
  28. 28. Requirement 5
  29. 29. Requirement 6  Use it in 1-click ?   A new application has to be as simple in use as possible   Intuitive usability
  30. 30. The 6 “Sine qua non” ...  UNDERSTANDING   Conceptualisation  INTEREST   Answer a need  INVOLVEMENT   What’s in it for me?   NOVELTY    Progress or       new & unique  LINKEAGE   Coherence with the  brand  USABILITY   Simplicity of use  Congratulations !     You are on the right way 
  31. 31. More over…
  32. 32. Emerging trends Being a good earth citizen (sustainable) Authenticity (no marketing, PERFORMANCE, only true things) EMOTIONAL EFFICIENCY Well being PRAGMATIC (the body is a resource to manage) HEDONIST SELF DEVELOPMENT Virtual entertainment and Self Expression escapism One minute glory
  33. 33. Emerging trends PERFORMANCE, EMOTIONAL EFFICIENCY PRAGMATIC HEDONIST SELF DEVELOPMENT
  34. 34. Be « SMART »  =  THE consumer issue  Technology allows access to unlimited amounts of info
  35. 35. Be « SMART »  =  THE consumer issue 
  36. 36. SMART Simplifying / MAstering / Real Time ACCESS TO WHAT I NEED (relevant for me) ANYTIME - ANYWHERE SAFETY – REASSURANCE FREEDOM
  37. 37. Analysis grid - Factors of success Req. 1 Req. 2 Req. 3 Req. 4 Req. 5 Req. 6 Fit with Top-concept Interest Involvement Novelty Brand link One click emerging trends App 1 App 2 App 3 App 4 App 5 App …
  38. 38. communication evaluation conceptualization convergence divergence From 1st idea
  39. 39. Thank you for your attention
  40. 40. Thank you for your attention

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