Good bye virtual reality,
hello! augmented reality
October 12, 2009

Wikipedia says about AR
Definition : Augmented Reality (AR) is a term for a live direct or indirect view of a
physical real-world environment whose elements are merged with (or augmented by) virtual
computer-generated imagery - creating a mixed reality. The augmentation is conventionally in
real-time and in semantic context with environmental elements, like for example sports
scores on TV during a match. With the help of advanced AR technology (e.g. adding
computer vision and object recognition) the information about the surrounding real world of
the user becomes interactive and digitally usable. Artificial information about the
environment and the objects in it can be stored and retrieved as an information layer on top
of the real world view. The term augmented reality is believed to have been coined in 1990
by Thomas Caudell, an employee of Boeing at the time….blimey !
• combines real and virtual
Mixed Reality
• is interactive in real time
• is registered in 3D
Real
Augmented
Augmented
Virtual
Environment
Reality
Virtuality
Environment

Digital Natives, because they already can’t live
without their desires coming alive late

Augmented reality will come from :
• The innovative world of the Open Source community with Open Video
Format (OGG) and HTML 5.0 leaps. Sharing FLV format market domination.
• movement tracker
• dynamic content injection for live or near-live
http://people.mozilla.com/~prouget/demos/green/green.xhtml
http://people.mozilla.com/~prouget/
demos/tracker/tracker.xhtml
From augmented video towards augmented reality video

Augmented reality will come from :
• Value-Rich Brands – personal AR with sharing apps
http://www.dailymotion.com/video/x91v1p_create-your-own-expression-of-joy-w_auto

Augmented reality will come from :
• Content producers - engaging and enhanced experience

Augmented reality will come from :
• Value-added Brands – utility services

Ensure it is augmenting ! "
1st Disruptive
2nd Mind-Blowing
3rd Emotional Manipulation

"By 2020, the virtual world will have blended with the physical world; to
speak of them as separate spheres will seem anachronistic," wrote
Nicholas Carr
writer of The Big Switch but also "Is Google Making Us Stupid?: What the
Internet is doing to our brains"

Thank you!