Emakina Academy 19 : Dailymotion presentation


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Good bye virtual reality, hello! augmented reality

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Emakina Academy 19 : Dailymotion presentation

  1. 1. Good bye virtual reality, hello! augmented reality October 12, 2009
  2. 2. Wikipedia says about AR Definition : Augmented Reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality. The augmentation is conventionally in real-time and in semantic context with environmental elements, like for example sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally usable. Artificial information about the environment and the objects in it can be stored and retrieved as an information layer on top of the real world view. The term augmented reality is believed to have been coined in 1990 by Thomas Caudell, an employee of Boeing at the time….blimey ! •  combines real and virtual Mixed Reality •  is interactive in real time •  is registered in 3D Real Augmented Augmented Virtual Environment Reality Virtuality Environment
  3. 3. Digital Natives, because they already can’t live without their desires coming alive late
  4. 4. Augmented reality will come from : • The innovative world of the Open Source community with Open Video Format (OGG) and HTML 5.0 leaps. Sharing FLV format market domination. •  movement tracker •  dynamic content injection for live or near-live http://people.mozilla.com/~prouget/demos/green/green.xhtml http://people.mozilla.com/~prouget/ demos/tracker/tracker.xhtml From augmented video towards augmented reality video
  5. 5. Augmented reality will come from : •  Value-Rich Brands – personal AR with sharing apps http://www.dailymotion.com/video/x91v1p_create-your-own-expression-of-joy-w_auto
  6. 6. Augmented reality will come from : •  Content producers - engaging and enhanced experience
  7. 7. Augmented reality will come from : •  Value-added Brands – utility services
  8. 8. Ensure it is augmenting ! " 1st Disruptive 2nd Mind-Blowing 3rd Emotional Manipulation
  9. 9.  "By 2020, the virtual world will  have blended with the physical world; to speak of them as separate spheres will seem anachronistic," wrote Nicholas Carr writer of The Big Switch but also "Is Google Making Us Stupid?: What the Internet is doing to our brains"
  10. 10. Thank you!