Betafence Website Philip Achten The Reference

Betafence Website About Betafence Leader in the fencing industry More than 125 years of exellence € 500 million TO in 2008 2.000 employees 13 plants in 12 countries 25 sales offices & agencies Customers in more than 100 countries

About Betafence

Leader in the fencing industry

More than 125 years of exellence

€ 500 million TO in 2008

2.000 employees

13 plants in 12 countries

25 sales offices & agencies

Customers in more than 100 countries

Betafence Website Challenge (1) Betafence builds and sells an incredible range of products Residential applications (e.g. fencing systems for gardens) Farming products (hunting grounds, horticulture…) Industrial & public sector (access controls, detection systems…) Welded mesh for industry (glass reinforcement, pipelines…) -> How is it possible to present such a wide catalogue in a coherent, yet user-friendly, interface ?

Challenge (1)

Betafence builds and sells an incredible range of products

Residential applications (e.g. fencing systems for gardens)

Farming products (hunting grounds, horticulture…)

Industrial & public sector (access controls, detection systems…)

Welded mesh for industry (glass reinforcement, pipelines…)

-> How is it possible to present such a wide catalogue in a coherent, yet user-friendly, interface ?

Betafence Website Challenge (2) Betafence had a lot of trouble with the previous website Impossible to operate in "Internet-time" and with "Internet dynamics" Decentralized content input and translation issues Potentially risky lock-in by in-house, proprietary platform & tools Hidden costs

Challenge (2)

Betafence had a lot of trouble with the previous website

Impossible to operate in "Internet-time" and with "Internet dynamics"

Decentralized content input and translation issues

Potentially risky lock-in by in-house, proprietary platform & tools

Hidden costs

Betafence Website Key Objectives Build a world class corporate website that fulfils the following missions: Strengthen Betafence’s worldwide Internet presence Serve the information needs of the target groups * Professional prospects * Residential prospects * Prescribers * Direct customers * Indirect customers 3. Provide decentralized content management with the implementation of Sitecore as Content Management solution

Key Objectives

Build a world class corporate website that fulfils the following missions:

Strengthen Betafence’s worldwide Internet presence

Serve the information needs of the target groups

* Professional prospects

* Residential prospects

* Prescribers

* Direct customers

* Indirect customers

3. Provide decentralized content management with the implementation of Sitecore as Content Management solution

Betafence Website Why Sitecore ? .Net technology Already used by large accounts Excellent content editing features Web-based Page Editor (in site editing) Content Editor & Preview Flexible workflow (Workbox) Multi-lingual SEO-friendly Allows communication department to manage the site and leverage decentralized content input and translation

Why Sitecore ?

.Net technology

Already used by large accounts

Excellent content editing features

Web-based

Page Editor (in site editing)

Content Editor & Preview

Flexible workflow (Workbox)

Multi-lingual

SEO-friendly

Allows communication department to manage the site and leverage decentralized content input and translation

Betafence Website Sitecore : CMS & Application Platform

Sitecore : CMS & Application Platform

Betafence Website Making the catalogue more user-friendly (1) As we already emphasized, guiding the customers through the products catalogue is a key issue for Betafence Sometimes, you know the purpose of the product... but not the product itself The Reference imagined a brand new navigation with four entry doors: browse the catalogue by application areas, by product group, by “full text” (search box) or by using an interactive form (“narrow down” approach)

Making the catalogue more user-friendly (1)

As we already emphasized, guiding the customers through the products catalogue is a key issue for Betafence

Sometimes, you know the purpose of the product... but not the product itself

The Reference imagined a brand new navigation with four entry doors: browse the catalogue by application areas, by product group, by “full text” (search box) or by using an interactive form (“narrow down” approach)

Betafence Website

Betafence Website Search Results

Search Results

Betafence Website Compare Results

Compare Results

Betafence Website Making the catalogue more user-friendly (2) The Reference also created an online specification generator called “Specify Me” This interactive feature helps prescribers to find the best suited product in a 3-steps process and download the technical drawings, brochure pages and RFP Thanks to the Ajax technology, the interface provides a desktop-like experience (no page reload)

Making the catalogue more user-friendly (2)

The Reference also created an online specification generator called “Specify Me”

This interactive feature helps prescribers to find the best suited product in a 3-steps process and download the technical drawings, brochure pages and RFP

Thanks to the Ajax technology, the interface provides a desktop-like experience (no page reload)

Betafence Website

Betafence Website

Betafence Website

Betafence Website

Betafence Website International rollout (1) Currently released in UK & Benelux Next phase: Italy & Poland In total: about 15 languages including Chinese, Turkish, Lithuanian... Betafence needed an agile platform to easily add a new country or language. Sitecore offers the following key concepts for this: Country/language extensibility Content reuse Workflow Translation

International rollout (1)

Currently released in UK & Benelux

Next phase: Italy & Poland

In total: about 15 languages including Chinese, Turkish, Lithuanian...

Betafence needed an agile platform to easily add a new country or language. Sitecore offers the following key concepts for this:

Country/language extensibility

Content reuse

Workflow

Translation

Betafence Website International rollout (2) Sitecore provides a versatile framework for managing multiple countries & languages An entire language tree can be copied Easy switching between languages Translation view A content repository is used for reusing shared content such as the product catalogue

International rollout (2)

Sitecore provides a versatile framework for managing multiple countries & languages

An entire language tree can be copied

Easy switching between languages

Translation view

A content repository is used for reusing shared content

such as the product catalogue

Betafence Website

Betafence Website Business Benefit Robust platform to manage the same content at a worldwide level Easy deployment for each subsidiary State-of-the-art catalogue positioning Betafence as an innovative brand and a key actor in its sector The catalogue is a business generator as it provides a comprehensive and intuitive overview of the products made by Betafence

Business Benefit

Robust platform to manage the same content at a worldwide level

Easy deployment for each subsidiary

State-of-the-art catalogue positioning Betafence as an innovative brand and a key actor in its sector

The catalogue is a business generator as it provides a comprehensive and intuitive overview of the products made by Betafence

Thank You ! Any Questions ?