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Emakina Academy #13 : Betafence Website
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Emakina Academy #13 : Betafence Website

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  • 1. Betafence Website Philip Achten The Reference
  • 2. Betafence Website
    • About Betafence
    • Leader in the fencing industry
    • More than 125 years of exellence
    • € 500 million TO in 2008
    • 2.000 employees
    • 13 plants in 12 countries
    • 25 sales offices & agencies
    • Customers in more than 100 countries
  • 3. Betafence Website
    • Challenge (1)
    • Betafence builds and sells an incredible range of products
      • Residential applications (e.g. fencing systems for gardens)
      • Farming products (hunting grounds, horticulture…)
      • Industrial & public sector (access controls, detection systems…)
      • Welded mesh for industry (glass reinforcement, pipelines…)
    • -> How is it possible to present such a wide catalogue in a coherent, yet user-friendly, interface ?
  • 4. Betafence Website
    • Challenge (2)
    • Betafence had a lot of trouble with the previous website
    • Impossible to operate in "Internet-time" and with "Internet dynamics"
    • Decentralized content input and translation issues
    • Potentially risky lock-in by in-house, proprietary platform & tools
    • Hidden costs
  • 5. Betafence Website
    • Key Objectives
    • Build a world class corporate website that fulfils the following missions:
      • Strengthen Betafence’s worldwide Internet presence
      • Serve the information needs of the target groups
      • * Professional prospects
        • * Residential prospects
        • * Prescribers
        • * Direct customers
        • * Indirect customers
      • 3. Provide decentralized content management with the implementation of Sitecore as Content Management solution
  • 6. Betafence Website
    • Why Sitecore ?
    • .Net technology
    • Already used by large accounts
    • Excellent content editing features
      • Web-based
      • Page Editor (in site editing)
      • Content Editor & Preview
      • Flexible workflow (Workbox)
      • Multi-lingual
      • SEO-friendly
      • Allows communication department to manage the site and leverage decentralized content input and translation
  • 7. Betafence Website
    • Sitecore : CMS & Application Platform
  • 8. Betafence Website
    • Making the catalogue more user-friendly (1)
    • As we already emphasized, guiding the customers through the products catalogue is a key issue for Betafence
    • Sometimes, you know the purpose of the product... but not the product itself
    • The Reference imagined a brand new navigation with four entry doors: browse the catalogue by application areas, by product group, by “full text” (search box) or by using an interactive form (“narrow down” approach)
  • 9. Betafence Website
  • 10. Betafence Website
    • Search Results
  • 11. Betafence Website
    • Compare Results
  • 12. Betafence Website
    • Making the catalogue more user-friendly (2)
    • The Reference also created an online specification generator called “Specify Me”
    • This interactive feature helps prescribers to find the best suited product in a 3-steps process and download the technical drawings, brochure pages and RFP
    • Thanks to the Ajax technology, the interface provides a desktop-like experience (no page reload)
  • 13. Betafence Website
  • 14. Betafence Website
  • 15. Betafence Website
  • 16. Betafence Website
  • 17. Betafence Website
    • International rollout (1)
    • Currently released in UK & Benelux
    • Next phase: Italy & Poland
    • In total: about 15 languages including Chinese, Turkish, Lithuanian...
    • Betafence needed an agile platform to easily add a new country or language. Sitecore offers the following key concepts for this:
      • Country/language extensibility
      • Content reuse
      • Workflow
      • Translation
  • 18. Betafence Website
    • International rollout (2)
    • Sitecore provides a versatile framework for managing multiple countries & languages
      • An entire language tree can be copied
      • Easy switching between languages
      • Translation view
      • A content repository is used for reusing shared content
      • such as the product catalogue
  • 19. Betafence Website
  • 20. Betafence Website
    • Business Benefit
    • Robust platform to manage the same content at a worldwide level
    • Easy deployment for each subsidiary
    • State-of-the-art catalogue positioning Betafence as an innovative brand and a key actor in its sector
    • The catalogue is a business generator as it provides a comprehensive and intuitive overview of the products made by Betafence
  • 21. Thank You ! Any Questions ?