Emakina Academy #13 : Betafence Website

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    Emakina Academy #13 : Betafence Website - Presentation Transcript

    1. Betafence Website Philip Achten The Reference
    2. Betafence Website
      • About Betafence
      • Leader in the fencing industry
      • More than 125 years of exellence
      • € 500 million TO in 2008
      • 2.000 employees
      • 13 plants in 12 countries
      • 25 sales offices & agencies
      • Customers in more than 100 countries
    3. Betafence Website
      • Challenge (1)
      • Betafence builds and sells an incredible range of products
        • Residential applications (e.g. fencing systems for gardens)
        • Farming products (hunting grounds, horticulture…)
        • Industrial & public sector (access controls, detection systems…)
        • Welded mesh for industry (glass reinforcement, pipelines…)
      • -> How is it possible to present such a wide catalogue in a coherent, yet user-friendly, interface ?
    4. Betafence Website
      • Challenge (2)
      • Betafence had a lot of trouble with the previous website
      • Impossible to operate in "Internet-time" and with "Internet dynamics"
      • Decentralized content input and translation issues
      • Potentially risky lock-in by in-house, proprietary platform & tools
      • Hidden costs
    5. Betafence Website
      • Key Objectives
      • Build a world class corporate website that fulfils the following missions:
        • Strengthen Betafence’s worldwide Internet presence
        • Serve the information needs of the target groups
        • * Professional prospects
          • * Residential prospects
          • * Prescribers
          • * Direct customers
          • * Indirect customers
        • 3. Provide decentralized content management with the implementation of Sitecore as Content Management solution
    6. Betafence Website
      • Why Sitecore ?
      • .Net technology
      • Already used by large accounts
      • Excellent content editing features
        • Web-based
        • Page Editor (in site editing)
        • Content Editor & Preview
        • Flexible workflow (Workbox)
        • Multi-lingual
        • SEO-friendly
        • Allows communication department to manage the site and leverage decentralized content input and translation
    7. Betafence Website
      • Sitecore : CMS & Application Platform
    8. Betafence Website
      • Making the catalogue more user-friendly (1)
      • As we already emphasized, guiding the customers through the products catalogue is a key issue for Betafence
      • Sometimes, you know the purpose of the product... but not the product itself
      • The Reference imagined a brand new navigation with four entry doors: browse the catalogue by application areas, by product group, by “full text” (search box) or by using an interactive form (“narrow down” approach)
    9. Betafence Website
    10. Betafence Website
      • Search Results
    11. Betafence Website
      • Compare Results
    12. Betafence Website
      • Making the catalogue more user-friendly (2)
      • The Reference also created an online specification generator called “Specify Me”
      • This interactive feature helps prescribers to find the best suited product in a 3-steps process and download the technical drawings, brochure pages and RFP
      • Thanks to the Ajax technology, the interface provides a desktop-like experience (no page reload)
    13. Betafence Website
    14. Betafence Website
    15. Betafence Website
    16. Betafence Website
    17. Betafence Website
      • International rollout (1)
      • Currently released in UK & Benelux
      • Next phase: Italy & Poland
      • In total: about 15 languages including Chinese, Turkish, Lithuanian...
      • Betafence needed an agile platform to easily add a new country or language. Sitecore offers the following key concepts for this:
        • Country/language extensibility
        • Content reuse
        • Workflow
        • Translation
    18. Betafence Website
      • International rollout (2)
      • Sitecore provides a versatile framework for managing multiple countries & languages
        • An entire language tree can be copied
        • Easy switching between languages
        • Translation view
        • A content repository is used for reusing shared content
        • such as the product catalogue
    19. Betafence Website
    20. Betafence Website
      • Business Benefit
      • Robust platform to manage the same content at a worldwide level
      • Easy deployment for each subsidiary
      • State-of-the-art catalogue positioning Betafence as an innovative brand and a key actor in its sector
      • The catalogue is a business generator as it provides a comprehensive and intuitive overview of the products made by Betafence
    21. Thank You ! Any Questions ?

    + emakinaemakina, 6 months ago

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