Emakina Academy #13 : Betafence Website


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Emakina Academy #13 : Betafence Website

  1. 1. Betafence Website Philip Achten The Reference
  2. 2. Betafence Website <ul><li>About Betafence </li></ul><ul><li>Leader in the fencing industry </li></ul><ul><li>More than 125 years of exellence </li></ul><ul><li>€ 500 million TO in 2008 </li></ul><ul><li>2.000 employees </li></ul><ul><li>13 plants in 12 countries </li></ul><ul><li>25 sales offices & agencies </li></ul><ul><li>Customers in more than 100 countries </li></ul>
  3. 3. Betafence Website <ul><li>Challenge (1) </li></ul><ul><li>Betafence builds and sells an incredible range of products </li></ul><ul><ul><li>Residential applications (e.g. fencing systems for gardens) </li></ul></ul><ul><ul><li>Farming products (hunting grounds, horticulture…) </li></ul></ul><ul><ul><li>Industrial & public sector (access controls, detection systems…) </li></ul></ul><ul><ul><li>Welded mesh for industry (glass reinforcement, pipelines…) </li></ul></ul><ul><li>-> How is it possible to present such a wide catalogue in a coherent, yet user-friendly, interface ? </li></ul>
  4. 4. Betafence Website <ul><li>Challenge (2) </li></ul><ul><li>Betafence had a lot of trouble with the previous website </li></ul><ul><li>Impossible to operate in &quot;Internet-time&quot; and with &quot;Internet dynamics&quot; </li></ul><ul><li>Decentralized content input and translation issues </li></ul><ul><li>Potentially risky lock-in by in-house, proprietary platform & tools </li></ul><ul><li>Hidden costs </li></ul>
  5. 5. Betafence Website <ul><li>Key Objectives </li></ul><ul><li>Build a world class corporate website that fulfils the following missions: </li></ul><ul><ul><li>Strengthen Betafence’s worldwide Internet presence </li></ul></ul><ul><ul><li>Serve the information needs of the target groups </li></ul></ul><ul><ul><li>* Professional prospects </li></ul></ul><ul><ul><ul><li>* Residential prospects </li></ul></ul></ul><ul><ul><ul><li>* Prescribers </li></ul></ul></ul><ul><ul><ul><li>* Direct customers </li></ul></ul></ul><ul><ul><ul><li>* Indirect customers </li></ul></ul></ul><ul><ul><li>3. Provide decentralized content management with the implementation of Sitecore as Content Management solution </li></ul></ul>
  6. 6. Betafence Website <ul><li>Why Sitecore ? </li></ul><ul><li>.Net technology </li></ul><ul><li>Already used by large accounts </li></ul><ul><li>Excellent content editing features </li></ul><ul><ul><li>Web-based </li></ul></ul><ul><ul><li>Page Editor (in site editing) </li></ul></ul><ul><ul><li>Content Editor & Preview </li></ul></ul><ul><ul><li>Flexible workflow (Workbox) </li></ul></ul><ul><ul><li>Multi-lingual </li></ul></ul><ul><ul><li>SEO-friendly </li></ul></ul><ul><ul><li>Allows communication department to manage the site and leverage decentralized content input and translation </li></ul></ul>
  7. 7. Betafence Website <ul><li>Sitecore : CMS & Application Platform </li></ul>
  8. 8. Betafence Website <ul><li>Making the catalogue more user-friendly (1) </li></ul><ul><li>As we already emphasized, guiding the customers through the products catalogue is a key issue for Betafence </li></ul><ul><li>Sometimes, you know the purpose of the product... but not the product itself </li></ul><ul><li>The Reference imagined a brand new navigation with four entry doors: browse the catalogue by application areas, by product group, by “full text” (search box) or by using an interactive form (“narrow down” approach) </li></ul>
  9. 9. Betafence Website
  10. 10. Betafence Website <ul><li>Search Results </li></ul>
  11. 11. Betafence Website <ul><li>Compare Results </li></ul>
  12. 12. Betafence Website <ul><li>Making the catalogue more user-friendly (2) </li></ul><ul><li>The Reference also created an online specification generator called “Specify Me” </li></ul><ul><li>This interactive feature helps prescribers to find the best suited product in a 3-steps process and download the technical drawings, brochure pages and RFP </li></ul><ul><li>Thanks to the Ajax technology, the interface provides a desktop-like experience (no page reload) </li></ul>
  13. 13. Betafence Website
  14. 14. Betafence Website
  15. 15. Betafence Website
  16. 16. Betafence Website
  17. 17. Betafence Website <ul><li>International rollout (1) </li></ul><ul><li>Currently released in UK & Benelux </li></ul><ul><li>Next phase: Italy & Poland </li></ul><ul><li>In total: about 15 languages including Chinese, Turkish, Lithuanian... </li></ul><ul><li>Betafence needed an agile platform to easily add a new country or language. Sitecore offers the following key concepts for this: </li></ul><ul><ul><li>Country/language extensibility </li></ul></ul><ul><ul><li>Content reuse </li></ul></ul><ul><ul><li>Workflow </li></ul></ul><ul><ul><li>Translation </li></ul></ul>
  18. 18. Betafence Website <ul><li>International rollout (2) </li></ul><ul><li>Sitecore provides a versatile framework for managing multiple countries & languages </li></ul><ul><ul><li>An entire language tree can be copied </li></ul></ul><ul><ul><li>Easy switching between languages </li></ul></ul><ul><ul><li>Translation view </li></ul></ul><ul><ul><li>A content repository is used for reusing shared content </li></ul></ul><ul><ul><li>such as the product catalogue </li></ul></ul>
  19. 19. Betafence Website
  20. 20. Betafence Website <ul><li>Business Benefit </li></ul><ul><li>Robust platform to manage the same content at a worldwide level </li></ul><ul><li>Easy deployment for each subsidiary </li></ul><ul><li>State-of-the-art catalogue positioning Betafence as an innovative brand and a key actor in its sector </li></ul><ul><li>The catalogue is a business generator as it provides a comprehensive and intuitive overview of the products made by Betafence </li></ul>
  21. 21. Thank You ! Any Questions ?
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