Emakina Academy #12 : Truvo mobile search engine
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Emakina Academy #12 : Truvo mobile search engine

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How publisher Truvo (Gouden Gides / Les Pages d'Or) successfully adapted its famous directory for mobile.

How publisher Truvo (Gouden Gides / Les Pages d'Or) successfully adapted its famous directory for mobile.

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  • great start, but what I miss is that by one click Truvo supplies me with a route to the shop around the corner, that would be awesome! (experience that I had already several times)

    Hans
    www.onlinemarketingmanager.be
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Emakina Academy #12 : Truvo mobile search engine Emakina Academy #12 : Truvo mobile search engine Presentation Transcript

  • Case: Truvo - mobile search engine Frederic Vandendris Online Marketing Director Truvo
  • Truvo – mobile search engine Truvo is… •  ... the first choice for local search •  ... an innovative, cross-media enterprise, focused on local search and advertising •  ... a customer-oriented company, which is translated into a clear and unique Customer Commitment •  ... an Employer of Choice for its employees
  • Truvo – mobile search engine The Truvo mobile offer is a strategic project to •  consolidate Truvo as a leader company in cross-media local search and advertising •  create a strong and leader position in mobile market •  build a loyal consumer and advertiser base on the mobile market
  • Truvo – mobile search engine Offer •  m.goldenpages.be (Oct ‘08)   version of goldenpages.be optimised for usage from a mobile device   screen lay-out/resolution adapted based on type of device   functionality very similar to www version   available on all devices with internet access •  Truvo Mobile java-application   federated search in goldenpages.be - whitepages.be – Wikipedia - Mobile sites index   single search box   application offered for FREE to the end user (except calls)   +160 mobile phones supported
  • Truvo – mobile search engine Target audience •  In short term   Early adopters for mobile internet •  In mid term   Growing audience with mobile internet access   Just as when Goldenpages.be was launched, audience volume will depend on mobile internet penetration
  • Truvo – mobile search engine Truvo mobile java-application screenshots Home menu Result List Detail Page Saving E-mailing Calling
  • Truvo – mobile search engine m.goldenpages.be screenshots Home Page
  • Truvo – mobile search engine m.goldenpages.be screenshots Results list Detail Page Calling E-mailing
  • Thank you! Any question? 9