Your SlideShare is downloading. ×
Emakina Academy #12 : Telenet Mobile Portal
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Emakina Academy #12 : Telenet Mobile Portal


Published on

How cable operator Telenet transformed its Zita portal into a mobile website with Emakina / Mobile. Presentation by Thomas De Vos (Emakina/Mobile)

How cable operator Telenet transformed its Zita portal into a mobile website with Emakina / Mobile. Presentation by Thomas De Vos (Emakina/Mobile)

Published in: Technology, Business

  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Case: Telenet – Zita mobile portal Thomas De Vos New Media Expert The Reference / Emakina
  • 2. Telenet – Zita mobile portal About Telenet •  Telenet is a major actor in media and telecommunication services •  Provides cable television, high-speed Internet and fixed and mobile phone services primarily to residential customers in Flanders and Brussels •  As any telco company, Telenet is confronted with the challenges of convergence and multi-channeling: how to reach customers whenever, wherever they are?
  • 3. Telenet – Zita mobile portal Why a mobile website •  Zita is the portal site of Telenet •  Zita wants to let his customers consume media via all possible channels. One of this is mobile internet. •  Moreover, customers want to access information anywhere, anytime (a football fan can’t wait to get the latest result of his favourite team) •  Telenet wants to move the Zita desktop surfing experience into a cross-media dimension with a mobile website
  • 4. Telenet – Zita mobile portal multichannel Internet Media zita iDTV Mobile
  • 5. Telenet – Zita mobile portal Focus •  Main focus of attention: the perception of the user and which services he would like to consult on the move. •  Offer the most accessible services •  Add real added value to his customers •  A mobile portal which can be customized by the end user •  For any mobile device with an in-build browser
  • 6. Telenet – Zita mobile portal Target audience •  Everybody * Telenet clients with mobile subscription * Telenet clients with no mobile subscription * Non Telenet clients •  Other content providers •  Other companies to promote their mobile website on the portal
  • 7. Telenet – Zita mobile portal Zita mobile portal • (launched Sept ‘08) optimizes for usage from a mobile device •  An extendable modular portal which can be used as a mobile start page •  Offering useful Telenet and third party services for the mobile user •  Key services: TV guide, news, sports, weather maps... filling a consumer’s need
  • 8. Telenet – Zita mobile portal Exclusive preview •  GarageTV on iPhone! •  Same experience as YouTube app. •  Streaming video content •  Watch best of today, most recent, top rated… •  Categories •  Search movies •  Created in COCOA •  Based on the API •  Still in beta
  • 9. Thank you! Any question? 9