Emakina Academy #12 : Telenet Mobile Portal
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Emakina Academy #12 : Telenet Mobile Portal

  • 2,675 views
Uploaded on

How cable operator Telenet transformed its Zita portal into a mobile website with Emakina / Mobile. Presentation by Thomas De Vos (Emakina/Mobile)

How cable operator Telenet transformed its Zita portal into a mobile website with Emakina / Mobile. Presentation by Thomas De Vos (Emakina/Mobile)

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,675
On Slideshare
2,673
From Embeds
2
Number of Embeds
2

Actions

Shares
Downloads
27
Comments
0
Likes
2

Embeds 2

http://www.slideshare.net 1
http://www.linkedin.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Case: Telenet – Zita mobile portal Thomas De Vos New Media Expert The Reference / Emakina
  • 2. Telenet – Zita mobile portal About Telenet •  Telenet is a major actor in media and telecommunication services •  Provides cable television, high-speed Internet and fixed and mobile phone services primarily to residential customers in Flanders and Brussels •  As any telco company, Telenet is confronted with the challenges of convergence and multi-channeling: how to reach customers whenever, wherever they are?
  • 3. Telenet – Zita mobile portal Why a mobile website •  Zita is the portal site of Telenet •  Zita wants to let his customers consume media via all possible channels. One of this is mobile internet. •  Moreover, customers want to access information anywhere, anytime (a football fan can’t wait to get the latest result of his favourite team) •  Telenet wants to move the Zita desktop surfing experience into a cross-media dimension with a mobile website
  • 4. Telenet – Zita mobile portal multichannel Internet Media zita iDTV Mobile
  • 5. Telenet – Zita mobile portal Focus •  Main focus of attention: the perception of the user and which services he would like to consult on the move. •  Offer the most accessible services •  Add real added value to his customers •  A mobile portal which can be customized by the end user •  For any mobile device with an in-build browser
  • 6. Telenet – Zita mobile portal Target audience •  Everybody * Telenet clients with mobile subscription * Telenet clients with no mobile subscription * Non Telenet clients •  Other content providers •  Other companies to promote their mobile website on the portal
  • 7. Telenet – Zita mobile portal Zita mobile portal •  m.zita.be (launched Sept ‘08) optimizes Zita.be for usage from a mobile device •  An extendable modular portal which can be used as a mobile start page •  Offering useful Telenet and third party services for the mobile user •  Key services: TV guide, news, sports, weather maps... filling a consumer’s need
  • 8. Telenet – Zita mobile portal Exclusive preview •  GarageTV on iPhone! •  Same experience as YouTube app. •  Streaming video content •  Watch best of today, most recent, top rated… •  Categories •  Search movies •  Created in COCOA •  Based on the API •  Still in beta
  • 9. Thank you! Any question? 9