General Conclusions
Brice Le Blévennec
President
Emakina

Conclusions
Is there a war between
traditional media and new media?

Conclusions
Is it a war?

Conclusions
Or more like judo?

Conclusions
… or even better: Tango!

Conclusions
What do we believe?

Conclusions
• Other digital agencies often overlook the impact that
“traditional media”still have – we don’t.
• Rather than believing digital communication will outclass
anything, aren’t there smart opportunities to let them
coexist and strengthen each other?
• Why? Because the border between online and offline is
collapsing. The online / offline dichotomy is less and less
relevant to analyze the present media landscape.
• Consumers are now always-on, immersed in a digital pool that
marks – finally - the convergence of old and new media.

Conclusions
How we can help you

Conclusions
PR 2.0 can be the yeast of
your communication
PR 2.0?

Conclusions
PR 2.0 acts as a powerful catalyst
• Increase the efficiency of your campaign
• Create a more lasting effect
• Keep your campaign longer “in the air”
• Optimize your ranking in search engines results

Reach
Conclusions
PR 2.0 catalyst effect
Uncatalysed campaign
Time

Conclusions
And more concretely...
• Viral campaigns combining our creativity and our PR approach.
• PR 2.0 strategies to support the launch of your interactive
project: research, creative thinking, implementation, reporting.
• Online Reputation Management: we spread your content through
Web 2.0 platforms to defend your brand assets.
• Social Media Monitoring: in partnership with third-party, we monitor
the presence of your brand, your product or your service in social
media (“customer intelligence”).

Conclusions
An integrated agency approach
ATL
Print, TV, Radio
World Wide Web
Digital Strategy
E-direct Marketing
Content Management
Webvertising
Your Custo
Emakina
Information Portals#
Your# Social Marketing
CUSTOME
Intranet / Extranet
mers & Pros
R
Company
E-commerce
Buzz / Viral / Guerilla
Search Engine Marketing
pects
Collaborative Platforms
Webanalytics
Brand acti
vation
BTL, Events, DM, PLV

Conclusions
Emakina, brand guardian to customers & prospects

Conclusions
Objectives
Mechanics
Recruit email addresses




Increase sales volume







Customer loyalty




Brand awareness









Traffic Building








Lead generation





Niche marketing






Emakina
recommendations
Search Engine Marketing
Games and Promotions
Loyalty programs
1-to-1 Marketing
Viral Marketing
Bannering
E-Mailings
Mini-sites
PR 2.0

Conclusions
Brand experience at the center…
Web 2.0
TV, radio
Events
Advertising
Offices,#
Point of Sales
Buzz# Mailings
word of mouth,
guerilla
Internet sites
Press, PR

Conclusions
…using the most appropriate media
Brochures
posters#
displays#
cards
Events
Video
Social networks
TV#
radio
Bannering
Direct mailing
Viral mechan E-DM
isms
Search Engines
Mini-sites

Conclusions
…but importantly: all stitched together
Brochures
posters#
displays#
cards
Events
Video #
Social networks
TV#
radio
Bannering
Direct mailing
Viral mechanisms
E-DM
Search Engines
PR 2.0
Mini-sites

Lunch
uy
M r Nice G
Look for the Emakina people and
challenge them to find a PR 2.0 solution
to your brand challenges

Thank you!
Any question?
20