Emakina Academy #11 : Final Conclusions

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Emakina Academy #11 : Final Conclusions …

Emakina Academy #11 : Final Conclusions

An event organised by Emakina, the largest interactive agency in Belgium (www.emakina.com)

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  • 1. General Conclusions Brice Le Blévennec President Emakina
  • 2. Conclusions Is there a war between traditional media and new media?
  • 3. Conclusions Is it a war?
  • 4. Conclusions Or more like judo?
  • 5. Conclusions … or even better: Tango!
  • 6. Conclusions What do we believe?
  • 7. Conclusions •  Other digital agencies often overlook the impact that “traditional media”still have – we don’t. •  Rather than believing digital communication will outclass  anything, aren’t there smart opportunities to let them  coexist and strengthen each other? •  Why? Because the border between online and offline is collapsing. The online / offline dichotomy is less and less relevant to analyze the present media landscape. •  Consumers are now always-on, immersed in a digital pool that marks – finally - the convergence of old and new media.
  • 8. Conclusions How we can help you
  • 9. Conclusions PR 2.0 can be the yeast of your communication PR 2.0?
  • 10. Conclusions PR 2.0 acts as a powerful catalyst • Increase the efficiency of your campaign • Create a more lasting effect • Keep your campaign longer “in the air” • Optimize your ranking in search engines results
  • 11. Reach Conclusions PR 2.0 catalyst effect Uncatalysed campaign Time
  • 12. Conclusions And more concretely... •  Viral campaigns combining our creativity and our PR approach. •  PR 2.0 strategies to support the launch of your interactive project: research, creative thinking, implementation, reporting. •  Online Reputation Management: we spread your content through Web 2.0 platforms to defend your brand assets. •  Social Media Monitoring: in partnership with third-party, we monitor the presence of your brand, your product or your service in social media (“customer intelligence”).
  • 13. Conclusions An integrated agency approach ATL Print, TV, Radio World Wide Web Digital Strategy E-direct Marketing Content Management Webvertising Your Custo Emakina Information Portals# Your# Social Marketing CUSTOME Intranet / Extranet mers & Pros R Company E-commerce Buzz / Viral / Guerilla Search Engine Marketing pects Collaborative Platforms Webanalytics Brand acti vation BTL, Events, DM, PLV
  • 14. Conclusions Emakina, brand guardian to customers & prospects
  • 15. Conclusions Objectives Mechanics Recruit email addresses     Increase sales volume        Customer loyalty     Brand awareness          Traffic Building         Lead generation      Niche marketing       Emakina recommendations Search Engine Marketing Games and Promotions Loyalty programs 1-to-1 Marketing Viral Marketing Bannering E-Mailings Mini-sites PR 2.0
  • 16. Conclusions Brand experience at the center… Web 2.0 TV, radio Events Advertising Offices,# Point of Sales Buzz# Mailings word of mouth,  guerilla Internet sites Press, PR
  • 17. Conclusions …using the most appropriate media Brochures                   posters#         displays#                 cards Events Video  Social networks TV#          radio Bannering Direct mailing Viral mechan E-DM isms Search Engines Mini-sites
  • 18. Conclusions …but importantly: all stitched together Brochures                   posters#         displays#                 cards Events Video # Social networks      TV#                  radio Bannering Direct mailing Viral mechanisms E-DM Search Engines PR 2.0 Mini-sites
  • 19. Lunch uy M r Nice G Look for the Emakina people and challenge them to find a PR 2.0 solution to your brand challenges
  • 20. Thank you! Any question? 20