Emakina Academy #11 : Final Conclusions

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Emakina Academy #11 : Final Conclusions

An event organised by Emakina, the largest interactive agency in Belgium (www.emakina.com)

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Emakina Academy #11 : Final Conclusions

  1. 1. General Conclusions Brice Le Blévennec President Emakina
  2. 2. Conclusions Is there a war between traditional media and new media?
  3. 3. Conclusions Is it a war?
  4. 4. Conclusions Or more like judo?
  5. 5. Conclusions … or even better: Tango!
  6. 6. Conclusions What do we believe?
  7. 7. Conclusions •  Other digital agencies often overlook the impact that “traditional media”still have – we don’t. •  Rather than believing digital communication will outclass  anything, aren’t there smart opportunities to let them  coexist and strengthen each other? •  Why? Because the border between online and offline is collapsing. The online / offline dichotomy is less and less relevant to analyze the present media landscape. •  Consumers are now always-on, immersed in a digital pool that marks – finally - the convergence of old and new media.
  8. 8. Conclusions How we can help you
  9. 9. Conclusions PR 2.0 can be the yeast of your communication PR 2.0?
  10. 10. Conclusions PR 2.0 acts as a powerful catalyst • Increase the efficiency of your campaign • Create a more lasting effect • Keep your campaign longer “in the air” • Optimize your ranking in search engines results
  11. 11. Reach Conclusions PR 2.0 catalyst effect Uncatalysed campaign Time
  12. 12. Conclusions And more concretely... •  Viral campaigns combining our creativity and our PR approach. •  PR 2.0 strategies to support the launch of your interactive project: research, creative thinking, implementation, reporting. •  Online Reputation Management: we spread your content through Web 2.0 platforms to defend your brand assets. •  Social Media Monitoring: in partnership with third-party, we monitor the presence of your brand, your product or your service in social media (“customer intelligence”).
  13. 13. Conclusions An integrated agency approach ATL Print, TV, Radio World Wide Web Digital Strategy E-direct Marketing Content Management Webvertising Your Custo Emakina Information Portals# Your# Social Marketing CUSTOME Intranet / Extranet mers & Pros R Company E-commerce Buzz / Viral / Guerilla Search Engine Marketing pects Collaborative Platforms Webanalytics Brand acti vation BTL, Events, DM, PLV
  14. 14. Conclusions Emakina, brand guardian to customers & prospects
  15. 15. Conclusions Objectives Mechanics Recruit email addresses     Increase sales volume        Customer loyalty     Brand awareness          Traffic Building         Lead generation      Niche marketing       Emakina recommendations Search Engine Marketing Games and Promotions Loyalty programs 1-to-1 Marketing Viral Marketing Bannering E-Mailings Mini-sites PR 2.0
  16. 16. Conclusions Brand experience at the center… Web 2.0 TV, radio Events Advertising Offices,# Point of Sales Buzz# Mailings word of mouth,  guerilla Internet sites Press, PR
  17. 17. Conclusions …using the most appropriate media Brochures                   posters#         displays#                 cards Events Video  Social networks TV#          radio Bannering Direct mailing Viral mechan E-DM isms Search Engines Mini-sites
  18. 18. Conclusions …but importantly: all stitched together Brochures                   posters#         displays#                 cards Events Video # Social networks      TV#                  radio Bannering Direct mailing Viral mechanisms E-DM Search Engines PR 2.0 Mini-sites
  19. 19. Lunch uy M r Nice G Look for the Emakina people and challenge them to find a PR 2.0 solution to your brand challenges
  20. 20. Thank you! Any question? 20

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