Know your Audience
            Web Analytics &
            Search Engine Marketing

                                 Boost...
Agenda

            09h30-10h00:   Welcome Breakfast

            10h00-10h45:   Building communication portals:
         ...
Agenda




                            How to value the
                            How to value the
             User’s
 ...
Experience based on our observations

                     PROCESS FACTOR                    THOUGHT CHALLENGE

          ...
How to value your intranet solution ?

                      SUCCESS FACTOR                      ADVANTAGE

              ...
Our experience > Succes factors

                                                 How to build traffic?
            TRAFFI...
Our experience > Succes factors

                                      How to develop a positive image and create a
      ...
Our experience > Succes factors

                                       How to create interactivity with the users?
      ...
Our experience > Succes factors

                                       How to facilitate the writing and publication
    ...
Our experience > Succes factors

                                      How to reduce time to publish new content &
       ...
Test your company communication
            portal

            Do you offer personalization tools by user profile ?
     ...
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Emakina Academy 5 - Boost your intranet - Key factors of success when building communication portal

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Since 2003, Emakina has successfully deployed many communication portals for the STIB/MIVB and its 6.500 employees., It's time to share our expertise through real live cases and proven best practices.
Representatives from STIB/MIVB will explain their own experience with the SAP Portal NetWeaver platform. We will also present TeamWeaver, our SAP-certified solution that significantly improves the content management in the NetWeaver environment.

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Emakina Academy 5 - Boost your intranet - Key factors of success when building communication portal

  1. 1. Know your Audience Web Analytics & Search Engine Marketing Boost Your Intranet Emakina Academy 6 8th November 2006 11/9/2006 1
  2. 2. Agenda 09h30-10h00: Welcome Breakfast 10h00-10h45: Building communication portals: Key success factors (English) 10h45-11h15: Case: STIB/MIVB intranet / internet Roadmap (French) 11h15-11h30: Coffee Break 11h30-12h30: TeamWeaver: Web Content Management for SAP (English) 12h30-14h00: Walking lunch 11/9/2006 2
  3. 3. Agenda How to value the How to value the User’s User’s intranet solution Key success intranet solution Key success expectations – Our expectations – Our within your factors within your factors observations observations company ? company ? 11/9/2006 3
  4. 4. Experience based on our observations PROCESS FACTOR THOUGHT CHALLENGE No possible communication “we have many interesting information but without high traffic nobody knows there are available on the intranet” No possible traffic without “I can find the internal notes on the motivation or user interest – intranet, but anyway I receive them on necessity to change common paper. So why should I go on the intranet habits !” No real change without a direct “The intranet is nice, but it does not help impact on daily work me in my daily tasks.” No user motivation without “ I have a lot of information, but I cannot seduction and interactivity share them” “ I do not find the information or it is not very well presented” No possible content without “our CMS system requires 5 days training” content management system “I need more time to publish the content than to write it ” ‘”only 3 persons can use the content management system” “the content is only updated twice a month” 11/9/2006 4
  5. 5. How to value your intranet solution ? SUCCESS FACTOR ADVANTAGE Increase company loyalty and User motivation increases reinforce company’s values productivity and creativity Facilitate all types of Collaboration increases communication (top-down, company’s knowledge value and bottom up, transversal) efficiency Centralize and manage all digital Reduce time to find information information within the company Provide personalized access to Reduce training and change key application management time 11/9/2006 5
  6. 6. Our experience > Succes factors How to build traffic? TRAFFIC MOTIVATION Integrate communication together with a «killing application» PROXIMITY – Dexia / Delta Lloyd / Total : who’s who?, employee benefits, holidays management, CONTENT document management CMS SYSTEM – Stib / Mivb : Employee self services, reporting, document management Use personalized alert system – Alert on new or modified documents Use push scenario for very hot topics : – Total : news alert / digest mail Information is only available on intranet – Kraft : Daily sales only available on intranet 11/9/2006 6
  7. 7. Our experience > Succes factors How to develop a positive image and create a TRAFFIC satisfactory user experience ? Increase the ease of use MOTIVATION – Proximus : user test to evaluate intranet usability PROXIMITY – Qualitative search engine, intuitive navigation Increase visual impact CONTENT – Dexia : Qualitative graphical guidelines – Stib / Mivb : Use of video, animations, photo gallery CMS SYSTEM 11/9/2006 7
  8. 8. Our experience > Succes factors How to create interactivity with the users? TRAFFIC Create a one to one relationship MOTIVATION – Use personalization and profiling – Let the user customize his environment PROXIMITY Use the power of Web 2.0 – Facilitate knowledge transfer using wikki CONTENT solution – Use rss feed to spread news in user community CMS SYSTEM – Let the users react on content : comments, questions, forums, article rating, send to a colleague – Each user is a potential contributor. Use of blogging solution. Develop the company social networking – My preferences, my colleagues, my preferred articles, my preferred documents 11/9/2006 8
  9. 9. Our experience > Succes factors How to facilitate the writing and publication TRAFFIC process ? MOTIVATION Install a publishing committee – Dexia / Atofina / Stib : centralize PROXIMITY communication department but decentralize contribution by theme, department, CONTENT geographical location, by project CMS SYSTEM Create a publication calendar – Anticipate and prepare hot communication topics and opportunities Develop an intranet tone of voice – Identify the best practices for internet writing : proximity, simplicity, factual 11/9/2006 9
  10. 10. Our experience > Succes factors How to reduce time to publish new content & TRAFFIC concentrate on the writing process ? MOTIVATION Simplicity – Adding content should be as simple as PROXIMITY sending a mail CONTENT – Users should only concentrate on content and not on layout. The CMS CMS SYSTEM takes care of the templating Integration of publishing workflows Management of user rights Facilitate access through single login approach 11/9/2006 10
  11. 11. Test your company communication portal Do you offer personalization tools by user profile ? Do you provide access to key business applications using single login ? Do you provide powerful search engine using company taxonomy ? Do you offer possibility to your user to react on proposed information ? Do you integrate on the same platform corporate and departmental information ? Can your users publish new content without any special training ? Do you accept alert system on news, documents … ? Do you offer the possibility to users to collaborate through web 2.0 tools such as blogs, wikki, podcasting, RSS… ? 11/9/2006 11

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