Attentio: Monitoring Social Media

Monitoring Social Media Simon Mc Dermott Kalina Lipinska Attentio

The social web is driving change Monitoring Social Media

There’s a communication gap in the marketplace Monitoring Social Media
People are talking about people, companies, brands in Social Media
Companies want to track and understand what is being said and who is influential
Companies need tools to monitor, analyze and track Word Of Mouth in Social Media

Attentio vision and business idea
In 2008, all European companies will
use Social Media brands and consumers
monitoring, measurement and analysis
to shape communication and marketing
strategies
Attentio is considered the European
leader thanks to its easy real-time Word Of
Mouth Intelligence solution based on a
robust technology and a scalable software
as a service
Monitoring Social Media

Who is Attentio ?
Pioneer in Word Of Mouth Intelligence,
based in Brussels
We monitor, measure & analyze
discussions on blogs, vlogs (YouTube),
news channels, forums, ….
Strong experience in Pharma, Mobile
phones, Consumer Electronics and
Automotive industries
Club Med, Ferrero Rocher, Nokia,
Microsoft, J&J, HP, Samsung, Disney,
Philips, Lexus, etc.
Award winning suite of search technology
and analytics tools

Where does Attentio fit? Monitoring Social Media

How Attentio adds value in the marketing funnel? Monitoring Social Media Awareness Consideration & trial Conversion Retention & loyalty Share of voice, brand analysis & brand position Monitoring & defining trends Identifying how to seed products & information Identifying influencers Consumers review monitoring Quantifying campaign impact Understanding consumer behavior Crisis monitoring Content strategy Reputation Management Qualitative market information

How Attentio technology work? Monitoring Social Media

What’s Attentio’s product range? Monitoring Social Media

Brand Dashboard market applications
New product launches
Marketing & PR campaign effectiveness
Word Of Mouth marketing
Brand value maintenance
Competitive intelligence
Consumer insights & trends
Brand reputation & crisis
management

Online Attentio Brand Dashboard Demo Monitoring Social Media

Attentio Brand Dashboard features
Covers both mainstream news and social media
such as YouTube, blogs and discussion forums
Demographics breakdown by country
Near real-time tracking and updates
Interactive charts: drilldown from charts
to source to individual articles and postings
Buzz & word-of-mouth trends, share-of-voice
Event & topic detection, sentiments, demographics

Meet Attentio Team Today Monitoring Social Media

Thank you! Any questions? Lets talk during the break

Attentio: Monitoring Social Media

by Emakina on Mar 28, 2008

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Attentio: Monitoring Social Media — Presentation Transcript