Emailmarketing Loseangeles

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Do Effective Email Marketing in Loseangeles For more details visit our website www.smartemailmarketingsolution.com.

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Emailmarketing Loseangeles

  1. 1. Email Marketing
  2. 2. What is Email Marketing?  Reaching a large group of consumers through email  Segmentation techniques  Updates:  Promotions  New Products  Customer Appreciation Programs
  3. 3. Ethical Practices PIPEDA “In order to build consumer trust and confidence in conducting e- business in Canada the Government of Canada is committed to establishing clear rules to protect the privacy of personal information in the new 'virtual' marketplace. This is being done through the implementation of Federal privacy legislation, and implementation of the new anti-spam legislation implementation” (Industry Canada) Can-Spam Act “A law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.” (Bureau of Consumer Protection)
  4. 4. The Use of Email Marketing in Businesses B2B  Must be a subtle approach that allows your company to build relationships  Can be harder to sell to other businesses because they know when they are being ‘played’ B2C  Communicates promotions and/or sales  Encourages feedback from consumers to build relationships ,making interaction personal
  5. 5. Cont. For-Profit  Segmentation techniques  Ability to override spam filters Not-for-Profit  Low cost  Keep those who have participated in the past with your organization up to date on additional activities being held  Can inform a large number at once, saving time and money  Great way to build consumer awareness
  6. 6. Its all about the Subject Line…
  7. 7. Tools MailChimp  Free sign up (0-2,000 subscribers)  Monthly plans, pay as you go, high-volume plans  Offer a 15% discount to non profits  Mobile app  How to Guides Campaign Monitor  Clients include: Apple, Facebook, Twitter, McDonalds  No phone support  Monthly costs ranging from $15/month-$500/month based on # of subscribers
  8. 8. Tools cont. Aweber  Start up fee is $1  Avg. pricing of $19/month  Offers an online chat service  Boats a 99% deliverability rate  Offers an intuitive setup wizard Benchmark Email  Free trial  Email tracking options  Email editor (easy way to take out consumers that don’t read your e-mails) iContact  Helpful for all skill types  Ties into social media  Provides a ‘sign up’ form to turn visitors to your site into subscribers  Segmentation techniques  Optimizes viewership
  9. 9. Tools cont. Mad Mimi  Easy to use  Site lacks professionalism  Customer service: responsive to emails, live chat and phone calls  94%-97% delivery rate GraphicMail  Easy to use  Includes newsletter templates  Low personalization of templates  Need applicable system requirements
  10. 10. Tools cont. Campaigner  Offers customer support (reviews gave 5/5)  Easy to use templates  Does not have a spam checking tool, unlike the other tools Vertical Response  Free trial  Great email tracking options  Free image hosting  Customer support (ex. step by step videos)  Spam checker Mailigen  Little template variety  Delivery rates are low  Low cost  Customization  Can send text messages
  11. 11. How to get started?  Free trials  Blogs  Subject line research and analysis  Review competitors marketing techniques  Build an email list  Build a company website  Know your customer!
  12. 12. For More Details About Email Marketing. Contact Mr. Ankur Patel India:+91-937-613-3927 USA:+1-313-447-1275 OR Visit our website www.smartemailmarketingsolu tion.com

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