Your SlideShare is downloading. ×
How to Reduce Your Spam Complaints
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

How to Reduce Your Spam Complaints

258
views

Published on

Published in: Technology, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
258
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. For maximumsuccess in this day and age,it comes down to sending the…
  • 2. You might be saying…
  • 3. You might be saying…
  • 4. 1. Manage Your Feedback Loops. Any time someoneclicks the "spam" button in your email client,they should be removed from your listimmediately.
  • 5. 2. Be clear with your opt-in process/subscriberexpectations. What are they opting in "FOR" andhow often are they expecting to get emails fromyou?
  • 6. 3. Use your "From Address","SubjectLine", and "Preview Pane" as brandingelements: http://www.emaildelivered.com/whitelist-generator/
  • 7. 4. Make the opt OUT process EASY! Dont hide your unsubscribetext in 2pt font at the bottom of your message, requiresubscribers to re-enter their email address after they click thelink, etc. KEEP IT SIMPLE! (Otherwise, theyre going to hit the"spam" button becauseits just easier).
  • 8. 5. Monitor the "reply-to" email address. In other words, dont usea do-not-reply@yourdomain.com! You want people to be able torequest to unsubscribe by sending an reply email.
  • 9. 6. Test Frequency of Emails. If you send too many emails, you mayoverdo it. If you dont send enough, they wont rememberwho youare. (Remember,everyone is inundated with information thesedays and out of sight = out of mind!)
  • 10. 7. Offer a "Manage Subscriptions" pagewhere people candowngrade their subscriptions. (For example, instead of yourdaily email, they can choose to get only your once/week digest).